On March 15th, Midea's MWOW air-conditioner conference was held at Beijing Jingdong Headquarters. Liu Tao, deputy general manager of Midea Group's home air-conditioning business unit, and Zhao Xin, general manager of Jingdong Air-Conditioning, attended the conference and reached a consensus on 500,000 sets of beautiful MWOW air-conditioning strategies.
The MWOW hang-up product released this time is a new masterpiece of Midea's air-conditioning expansion online channel and young market, injecting a new concept of “simple life†for young Chinese families. The well-known architect Qingshan Zhou Ping attended and served as the “Chief Temperature Experience Officer†of Midea Air Conditioning. He co-founded the designers of Guangzhou, Shanghai, Hangzhou, Beijing and Chongqing Wucheng Network Red House to witness and experience the charm of the MWOW series.
Three major heavyweight functions Rio Tinto young market, deepen the layout of e-commerce retail
In the past 2017, the national air-conditioning market hit a new high in recent years. The general manager of the United States Liu Tao said that as the leading brand of air conditioners in the country, Midea's air conditioners are fully prepared from the brand positioning, product layout, and user experience in the face of the 2018 new retail year. The strategic cooperation with Jingdong is to integrate the advantages of the platform and the brand to provide better experiences and services for more consumers.
The general manager of Jingdong Zhao Xin gave a high degree of recognition to this conference. From the traditional e-commerce to the new retail era, the Chinese market and the global market are facing fierce competition and competition. This time, the company has achieved strategic cooperation with the US air conditioner. To further enhance the hard power of the Jingdong brand, we can also explore the potential and new model of the e-commerce field with the service awareness and innovation consciousness of the US air-conditioner in the e-commerce retail field, which is of great significance for the future rise of the new retail era.
Midea's air-conditioning insights into the needs of young consumer groups, boldly breaking through traditional designs and launching the new MWOW series of hang-ups. In addition to the stunning appearance of the scene in Jingdong on March 15th, the audience was eager to see it, its super high value and inherent technological strength, and even more brilliant in the recent 2018 Shanghai AWE home fair, became the most popular in the audience. The focus of the eye. Many of the audiences who came to experience the products personally couldn't help but praise: "There is both the beauty and the material, the most ideal air conditioner in my mind!"
Appearance, the beauty of the MWOW air conditioning designed by international designers, combined with the aesthetic appeal of young Chinese, through the repeated refinement of art and technology, 116 times of careful adjustment, hidden all the lines of the paradox, plus 52 The hand-polished sanding makes the beautiful MWOW air conditioner delicate and soft matte texture, which perfectly fits the style of the home space of many young people.
Functionally, it completely simplifies the cumbersome operation of the traditional on-hook air conditioner, and has launched three major innovation functions: “the patio airflow is not straight; one day 2.7 kWh; the filter one-button extraction†, integrating intelligent technology to make the hang-up air conditioner in daily life. It saves time and effort in use, and brings new ways for simple life for more young families.
As Fang Hongbo, Chairman and President of Midea Group, said, “We must build our value chain with the user as the center, and really want to do a good job of the user experience.†This conference is not only a new challenge to the traditional design of the US. It is to further deepen the brand e-commerce retail plan and deepen the embodiment of the simple life concept.
[The MWOW26 model that consumes 2.7 kWh for the day mentioned in the article]
The conference will subvert the tradition and invite the male designer Aoyama Zhou Ping to "check in"
Different from the general product release conference, this theme is "the world is very complicated, but I am very simple" conference, completely out of the traditional "routines." The collar card and pillows were also set up in the Jingdong conference to build two different styles of “B&Bâ€, creating a product launch with the name “Check-inâ€, which will bring the immersive experience throughout the whole process.
On the same day, there were not only the beautiful red people in the live broadcast conference, but also the lovely beautiful bear family dolls playing with the audience. In the elegant classic study room and the fresh and simple bedroom theme home, you can also take a group photo to receive a "mystery gift". The staff has carefully designed a number of interactive forums for the game, so that every visitor can intuitively experience the innovative functions of the MWOW series of on-hook patio airflow and one-button extraction . The fun and interesting release form attracted a large number of people to come onlookers and became the most popular place on the Jingdong headquarters.
In addition, Midea Air Conditioning also invited the well-known male god architect Aoyama Zhou Ping as the chief temperature experience officer of this conference, and talked with the audience about the simple life concept of design and life, air conditioning and home. Qingshan Zhouping combined with his many years of architectural design experience: good design should be for life, and air conditioning is the same. Design needs to face the immediate needs of the user, not just the table. In order to truly save time, space and energy, it will bring you the ideal life.
Don't regret the friends who didn't go to the conference site. Just open the Jingdong APP and enter the US air-conditioner self-operated flagship store to order the MWOW series to hang up. You can experience the comfortable and simple life with one click. The world is very complicated, but I am very simple. The success of the beautiful air-conditioner MWOW series hang-up conference has made the industry and the outside world see the determination and confidence of “embrace new retail and layout new futureâ€. I understand that the world's top 500 companies in the United States will never stop on the road of product innovation and technological innovation. A more beautiful life deserves our common expectation!
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