Internet TV sparks color TV industry price war

Although the domestic color TV market has already entered the Red Sea period, but with the rapid development of the Internet and other technologies, in 2013 the entire color TV industry has ushered in a strong opportunity for development, the major IT companies have entered the TV market, and brought the traditional TV manufacturers do not have The advantages of Internet technology and price advantages reactivate this traditional industry.

On the 17th, LeTV re-introduced ultra-low-cost TVs, directly hitting the bottom line of mid-size TVs at a price of 1499. LeTV promotes super TV at a low price in the Internet mode, making prices no longer a barrier to consumption. Peng Wei, Senior Vice President of LeTV, stated that the interests of users have always been the focus of LeTV. How to maximize the interests of users is the goal that LeTV always adheres to. Super TV has been playing the role of a national hero since its launch. With the release of the X60, consumers who are ready to buy 50+ size TVs can enjoy a 60-inch big screen experience in one step. The introduction of the S50 makes it all attractive for 40+ TVs. Consumers can enjoy a 50-inch mainstream screen size, and the re-pricing of the S40 will allow all potential customers in the 30+ size to enjoy larger screens with 32-inch TVs.

According to data from China Excel, July Super TVs X60 and S40 became 60-inch and 39-inch monthly sales champions respectively, becoming the best-selling model, surpassing Samsung, Sharp and other foreign brands. LeTV used the Internet model to set off a storm of big-screen popularity in the TV industry. Traditional TV manufacturers cut prices and responded. In just a few months, the market price of mainstream 60-inch brand products has dropped by 20%-30%.

In the era of smart TV, screen selection has changed from one of the only considerations to one of the important dimensions. The real selection criteria has expanded to include all aspects of platform, hardware, software, and services. This allows users to select TV standards. change. At the same time, in addition to hardware, smart TV software is equally important. Because Super TV is equipped with a LetvUI system built specifically for large screens, only super-remote controllers that support touch, voice, and gravity sensing can exert their powerful functions. All super TV users can experience this powerful function. LeTV is now offering a super remote controller. In addition, the cloud base that fully embodies the beauty of industrial design and modern technology will also be used as a gift for the X60.

In another development, Super TV has always insisted on the use of "spot + pre-sale" CP2C marketing model, after the spot sales will be directly transferred to the pre-sale model, sales channel long-term open, consumers can purchase sustainable. This model allows consumers to be informed of the delivery cycle when placing orders, and LeTV can effectively adjust the matching of production capacity and demand accordingly to truly fulfill order-driven supply.