The semiconductor materials industry has been the most direct impact of the international financial crisis. Since the fourth quarter of 2008, the silicon material market has deteriorated sharply. In 2009, semiconductor-grade silicon wafers experienced negative growth, and solar energy grades also experienced negative growth. At the same time, due to the rapid decline in polysilicon prices, wafer prices will also show a relatively large decline. According to authoritative departments, the sales of semiconductor silicon materials will reach 580 million square inches in 2009, down 4.5% year-on-year; sales will reach 5.9 billion yuan, down 7.3% year-on-year, which is the first decline in the past seven years. Innovation has become a magic weapon for microelectronics companies to cope with the crisis.
Innovation is an important means of crossing the crisis
The current international financial crisis has caused difficulties in capital turnover in the semiconductor industry, reduced capacity utilization, increased inventories, and slowed growth. Enterprises are also trying to reduce costs and tide over the difficulties. The crisis also has favorable factors for the development of the entire industry. Some manufacturers with poor economic conditions, relatively single products, and insufficient competitiveness will be eliminated, and the problem of overcapacity that has been plaguing the market may be improved. In the economic downturn, the entire industry is trying to cut costs and reduce costs, and semiconductor companies are naturally more sensitive to the cost of silicon materials. Compared with imported products, domestic enterprises' products are more competitive with price advantage and localized services. For domestic enterprises, this is a good opportunity to catch up with foreign companies. At the same time, the current international financial crisis has caused the demand for semiconductor materials to shrink sharply. Therefore, enterprises have more time to cultivate internal strength, accelerate the pace of product innovation and research and development, enhance the added value of products, and enhance the core competitiveness of enterprises, in order to be able to recover when the market recovers. Take advantage of competitive products to get the lead.
Innovation is the inexhaustible motive force for enterprise development. In times of crisis, it is necessary to maintain the scientific research strength of enterprises, improve their ability to innovate, and strive to achieve the leading position of technology and products in certain specific fields. Due to the economic downturn, all enterprises have put cost reduction in the first place. They should use this period of time to aim at market demand for technological innovation and upgrade existing products. The focus is on upgrading the technology of existing mature products and enhancing product competitiveness. . Accelerate the development of new products and develop towards high-tech and high-profit products. At the same time, implement a talent development strategy with incentives as the main method. In the current unfavorable market environment, we will strive to take the initiative, so that when the industry market has a new beginning, we can quickly occupy the market and strive for more profitable space.
Develop new products, new processes and new technologies
Since the outbreak of the international financial crisis in the second half of last year, the situation of our company has also undergone major changes. Specifically in:
In terms of solar energy products, the price of solar energy products has undergone major changes since October last year, from the highest price of 58 yuan / piece to the current 15 yuan / piece -17 yuan / piece. Since 99% of solar energy products are exported abroad, after the international financial crisis spread, foreign demand has fallen sharply.
In terms of semiconductor products, market demand has shrunk significantly, and prices have continued to decline. The gross profit margin of the product has decreased drastically, the funds have been difficult to return, and the customer's requirements for product quality have become higher and higher.
In terms of polishing sheet products, due to the financial crisis, the market demand for polishing sheets has been reduced by half. The current market is very severe, and the company's polishing sheet products are in small batch production.
In short, the impact of the current severe market situation on enterprises is mainly reflected in the lack of market demand and serious shortage of production, which has led to a tight capital chain and rapid increase in costs, which has caused a sharp decline in corporate profits.
In the face of severe market "cold flow", in the current special difficult period and extraordinary period, our company requires the employees to attach great importance to the current severe situation, establish "one confidence", enhance "three kinds of consciousness", and promote "two "The style of work" means setting up confidence that will overcome the difficulties and overcome the crisis; enhance responsibility, unity and overall situation; promote the style of hard work and truth-seeking and pragmatism, and establish the work ideas, market positioning, key work and Current coping strategies:
First, adhere to the improvement, adjustment, and improvement of guiding ideology, and stabilize and gradually expand the existing semiconductor-grade products.
Second, actively explore the market and production of photovoltaic solar products, and basically realize the concurrent development of semiconductor-grade products and solar energy products.
Third, the key innovations use space solar wafer production technology to develop and produce civilian solar wafer production technology, and market development adopts a strategy of equal emphasis on export and domestic sales.
With the joint efforts of all employees of the company, the company's production and operation conditions have been greatly improved. In the first half of 2009, the company's sales revenue was 60.891 million yuan, of which the second quarter increased by 90.1% compared with the first quarter. The total profit of the company increased from the negative of 3.37 million in the first quarter to 3.7 million in the second quarter.
The improvement of production and operation status has a great relationship with the company's expansion of product areas and upgrading of process technology. Through the development of new products, the application of new technologies and new technologies, the company has won the market in the context of the financial crisis.
Although the current global semiconductor market is ups and downs, in the context of China's sustained economic growth, the overall trend of global semiconductor manufacturers' continued investment in China will not change, and the trend of steady and rapid development of the domestic integrated circuit industry will not change. At present, China's integrated circuit market has accounted for one-third of the world, which provides domestic enterprises with a large room for maneuver and a broad space for development. At present, the country is actively promoting a series of major measures to expand domestic demand. The national major science and technology projects are being implemented urgently, and the electronic information industry adjustment and revitalization plan has been introduced. These have provided a rare opportunity for domestic integrated circuit companies to vigorously expand the domestic demand market. In terms of industry, the PV market is generally developing upwards. At present, the domestic PV market demand has dropped sharply and the market is chaotic. This is the adjustment and reshuffle of the domestic PV market. This is normal. I believe that the domestic IC and PV industry will certainly be able to Get through the storm quickly and return to the track of steady and faster development.
Innovation is an important means of crossing the crisis
The current international financial crisis has caused difficulties in capital turnover in the semiconductor industry, reduced capacity utilization, increased inventories, and slowed growth. Enterprises are also trying to reduce costs and tide over the difficulties. The crisis also has favorable factors for the development of the entire industry. Some manufacturers with poor economic conditions, relatively single products, and insufficient competitiveness will be eliminated, and the problem of overcapacity that has been plaguing the market may be improved. In the economic downturn, the entire industry is trying to cut costs and reduce costs, and semiconductor companies are naturally more sensitive to the cost of silicon materials. Compared with imported products, domestic enterprises' products are more competitive with price advantage and localized services. For domestic enterprises, this is a good opportunity to catch up with foreign companies. At the same time, the current international financial crisis has caused the demand for semiconductor materials to shrink sharply. Therefore, enterprises have more time to cultivate internal strength, accelerate the pace of product innovation and research and development, enhance the added value of products, and enhance the core competitiveness of enterprises, in order to be able to recover when the market recovers. Take advantage of competitive products to get the lead.
Innovation is the inexhaustible motive force for enterprise development. In times of crisis, it is necessary to maintain the scientific research strength of enterprises, improve their ability to innovate, and strive to achieve the leading position of technology and products in certain specific fields. Due to the economic downturn, all enterprises have put cost reduction in the first place. They should use this period of time to aim at market demand for technological innovation and upgrade existing products. The focus is on upgrading the technology of existing mature products and enhancing product competitiveness. . Accelerate the development of new products and develop towards high-tech and high-profit products. At the same time, implement a talent development strategy with incentives as the main method. In the current unfavorable market environment, we will strive to take the initiative, so that when the industry market has a new beginning, we can quickly occupy the market and strive for more profitable space.
Develop new products, new processes and new technologies
Since the outbreak of the international financial crisis in the second half of last year, the situation of our company has also undergone major changes. Specifically in:
In terms of solar energy products, the price of solar energy products has undergone major changes since October last year, from the highest price of 58 yuan / piece to the current 15 yuan / piece -17 yuan / piece. Since 99% of solar energy products are exported abroad, after the international financial crisis spread, foreign demand has fallen sharply.
In terms of semiconductor products, market demand has shrunk significantly, and prices have continued to decline. The gross profit margin of the product has decreased drastically, the funds have been difficult to return, and the customer's requirements for product quality have become higher and higher.
In terms of polishing sheet products, due to the financial crisis, the market demand for polishing sheets has been reduced by half. The current market is very severe, and the company's polishing sheet products are in small batch production.
In short, the impact of the current severe market situation on enterprises is mainly reflected in the lack of market demand and serious shortage of production, which has led to a tight capital chain and rapid increase in costs, which has caused a sharp decline in corporate profits.
In the face of severe market "cold flow", in the current special difficult period and extraordinary period, our company requires the employees to attach great importance to the current severe situation, establish "one confidence", enhance "three kinds of consciousness", and promote "two "The style of work" means setting up confidence that will overcome the difficulties and overcome the crisis; enhance responsibility, unity and overall situation; promote the style of hard work and truth-seeking and pragmatism, and establish the work ideas, market positioning, key work and Current coping strategies:
First, adhere to the improvement, adjustment, and improvement of guiding ideology, and stabilize and gradually expand the existing semiconductor-grade products.
Second, actively explore the market and production of photovoltaic solar products, and basically realize the concurrent development of semiconductor-grade products and solar energy products.
Third, the key innovations use space solar wafer production technology to develop and produce civilian solar wafer production technology, and market development adopts a strategy of equal emphasis on export and domestic sales.
With the joint efforts of all employees of the company, the company's production and operation conditions have been greatly improved. In the first half of 2009, the company's sales revenue was 60.891 million yuan, of which the second quarter increased by 90.1% compared with the first quarter. The total profit of the company increased from the negative of 3.37 million in the first quarter to 3.7 million in the second quarter.
The improvement of production and operation status has a great relationship with the company's expansion of product areas and upgrading of process technology. Through the development of new products, the application of new technologies and new technologies, the company has won the market in the context of the financial crisis.
Although the current global semiconductor market is ups and downs, in the context of China's sustained economic growth, the overall trend of global semiconductor manufacturers' continued investment in China will not change, and the trend of steady and rapid development of the domestic integrated circuit industry will not change. At present, China's integrated circuit market has accounted for one-third of the world, which provides domestic enterprises with a large room for maneuver and a broad space for development. At present, the country is actively promoting a series of major measures to expand domestic demand. The national major science and technology projects are being implemented urgently, and the electronic information industry adjustment and revitalization plan has been introduced. These have provided a rare opportunity for domestic integrated circuit companies to vigorously expand the domestic demand market. In terms of industry, the PV market is generally developing upwards. At present, the domestic PV market demand has dropped sharply and the market is chaotic. This is the adjustment and reshuffle of the domestic PV market. This is normal. I believe that the domestic IC and PV industry will certainly be able to Get through the storm quickly and return to the track of steady and faster development.
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