On the one hand, in just a few months, there are more than 50 kitchen appliance companies in the Pearl River Delta region. On the other hand, it coincides with the autumn exhibition period when a large number of customers from all over the country are looking for or changing brands. The above phenomenon seems to have a certain contrast, but it is not surprising that it actually appears in the kitchen appliance industry.
Although the kitchen appliance market suffered a decline in the first half of this year, in the long run, the kitchen appliance industry is still one of the most promising industries in the entire home appliance industry. The reasons are mainly from two aspects. First of all, in the context of consumption upgrades, the younger generations born in the 85s and 90s, who have gradually become the main force of social consumption, will pursue more fashionable, smarter, more environmentally friendly and more quality kitchen appliances, so this is bound to Stimulate the growth of mid-to-high-end products and emerging categories. In the future kitchen economy, there will be huge demand for emerging products represented by dishwashers, built-in ovens and integrated stoves; secondly, the continuous advancement of urbanization can also release a certain amount. The demand for kitchen appliances, especially in the third, fourth and fifth tier markets where the market retention rate is not very high, still has a large room for development.
In view of this, those prospective customers will be extra cautious and careful when selecting and inspecting brands. They hope to find a reliable ship to lead them through the turbulent ocean of kitchens and bathrooms. Among them, a new army of kitchen appliances, Huibai Electric, which has been established for only one year, has been well received by many interested customers. An intentional franchisee clearly stated: “Among the nearly ten kitchen appliance brands I have visited, Huibai is the most sincere. Therefore, under the same conditions, I am willing to sign a contract with Huibai."
On August 22, Huibai Electric held the anniversary celebration and new product launch conference of "Huiju Go Forward and Win-Win Together"
On August 22, with the attention of more than 150 new and old customers, Huibai Electric held an anniversary celebration and new product launch conference with the theme of "Wisdom Gathering Forward and Win-Win Together" in Fusha International Trade Hotel, Zhongshan. In this meeting, Huibai demonstrated strong development potential. It not only signed a contract with CCTV, and created a brand communication matrix for sea, land and air, but also released the "Huifengmo" large suction non-smoke range hood, " "Hui Huo Wu" high-fire gas stove, "Hui Shan Yu" intelligent zero cold water gas water heater and intelligent steaming and roasting integrated machine, intelligent embedded dishwasher and five-in-one intelligent integrated stove, and many other high-quality new products.
Zhang Houwen, Chairman of Huibai Electric
Liu Xianlong, Executive Director and General Manager of Huibai Electric
Liu Xianlong, executive director and general manager of Huibai Electric, said that Huibai has positioned itself as young, stylish, smart and cost-effective kitchen appliances since its establishment, and is committed to becoming one of the most favorite kitchen appliances brands born in the 80s and 90s.
Huibai Electric's new products are officially released
Huibai Electric signed a contract with CCTV on site
In Aiken’s view, it’s important to convey a clear brand positioning and development plan to the outside world. However, it can be widely recognized by many interested customers in a short period of time. The most important thing is that Huibai has demonstrated Three aspects of its quite competitive.
First, it has 20 years of production and manufacturing accumulation. Although Huibai is still a new brand, its "predecessor" is not small, behind it is an old company with 20 years of manufacturing experience. Today, Huibai has four manufacturing bases and two accessory bases. It has an annual output of 2 million sets of hoods, 1 million sets of stoves, 500,000 sets of gas water heaters, and 500,000 sets of disinfection cabinets. Modern kitchen appliance manufacturing enterprises are among the top three in the Pearl River Delta in terms of production strength. There is no doubt that such strong production and scale advantages can naturally give the brand development sufficient production capacity and technical guarantee.
Second, create highly cost-effective and high-quality products. It is precisely because of its certain advantages at the manufacturing level that Huibai can realize most of its independent production in its products and provide highly cost-effective products. It is understood that most of Huibai’s current kitchen appliances are equipped with high-level configurations that are only available from first-line brands. For example, the exhaust air volume of range hoods is above 18m³/min, and the heat load of all gas stoves is 4.5kW-5.0kW. However, the price has maintained the average level of third-tier brands. Liu Xianlong revealed to reporters that for a range hood with the same configuration and quality requirements, Huibai's manufacturing cost can be 100 to 150 yuan lower than others. It should be said that this product strategy can well satisfy those consumers in the third and fourth tier markets who not only pursue product quality, but also pay attention to the cost-effective consumer psychology.
The participating franchisees are visiting the new products of Huibai Electric
Third, a young and experienced professional marketing service team has gradually formed. In the one year that Huibai has shifted from behind the scenes to front of the stage, its remarkable market performance is naturally inseparable from the hard work and dedication of a professional marketing team. At present, Huibai has formed a professional marketing service team of more than 50 people. Under the leadership of director and general manager Liu Xianlong, they will give agents strong strength in channel expansion, regional operation, event assistance, service guarantee, etc. Strong support. Liu Xianlong told Aikenjia Power Grid: “This year is the first year of Huibai’s brand strategy. We will continue to increase investment in products, channels and brands, and continue to improve competitiveness. Therefore, our team will continue to expand and plan to be in the future. The number of employees will be increased to more than 150 in three years, thus laying a solid foundation for achieving the five-year development goal of 300 million yuan.
Kitchen Range Hood Motor,Range Hood Motor,Kitchen Range Hood,Range Hood Fan Motor
WUJIANG JINLONG ELECTRIC APPLIANCE CO., LTD , https://www.jinlongmotor.com