Fashion cool to interview Joey, iUi Audio Marketing Manager

I am honored to see Ms. Joey, the brand marketing manager from iUi Audio at MacWorld 2013. Ms. Joey also brought us the new Bluetooth speaker MINI COOPER from iUi. This speaker is combined with BMW MINI COOPER. Produced, officially authorized by BMW, the design is inspired by the mirror of MINI COOPER car, with unique shape and small size. Taking this opportunity, I started a simple interview with Ms. Joey about this MINI COOPER Bluetooth speaker.

Ms. Joey Lam, Marketing Manager, iUi Audio Brand

I took a photo with Joey.

The new Bluetooth speaker jointly launched by iUi and MINI COOPER is inspired by the MINI COOPER mirror. The front panel is also equipped with a half mirror. The girl who loves to dress can put it on the bedside and listen to the song and dress it! The battery can be recharged and used to realize wireless music playback through Bluetooth function. Support NFC function, it can be paired with fast mobile Bluetooth with Samsung and other mobile phones supporting NFC technology. The maximum standby time is about 10 hours, and one-year warranty service is provided after sale.

After a preliminary understanding of the MINI COOPER Bluetooth speaker, the following is my interview with Ms. Joey. Interested friends can take a closer look.

The interview is as follows:

Shen: Hello! Ms. JOEY, I am very glad to meet you!. Today I want to talk to you about the new MINI COOPER Bluetooth speaker. First of all, can you briefly introduce this cute MINI to the netizens?

JOEY: OK.MINI COOPER speakers, as the name suggests, are inspired by the MINI COOPER car, because we consider that the current Bluetooth speaker sound quality is not the only focus, its design is also an important part, so we are studying what The Bluetooth speaker design will be more concerned and easy to attract the attention of the public. In the end we decided to use the MINI COOPER car mirror as a theme to develop a cute MINI COOPER Bluetooth speaker. In fact, there is another reason, our boss is MINI COOPER's loyal fans, and he is also a design origin, he wants to find a part of the MINI COOPER to try to make a Bluetooth speaker will not be very fun! So, there is a birth of this product.

Shen: Combining the MINI COOPER mirror with the Bluetooth speaker is really a good idea. Can you tell us about the features of this Bluetooth speaker? What about the sound quality?

JOEY: I chose the MINI COOPER mirror as the prototype of the Bluetooth speaker. I mainly want people to be able to put the speaker at home when they are not listening to the speaker. It is especially beautiful when they are at home. It is also the decoration decoration of the home. MINI COOPER Bluetooth speaker is a purpose. This speaker is designed by iUi, and the internal speaker and acoustic structure are designed by engineers who manufacture speakers for big brands. They pay great attention to the sound quality of music and have a strong professional. Sex, so this MINI COOPER speaker in addition to the novel design, the sound quality will be satisfactory.

Shen: Is this MINI COOPER Bluetooth speaker officially authorized by MINI COOPER?

JOEY: Of course, we are officially cooperating with MINI COOPER to launch this bluetooth speaker. It is officially authorized by German BMW. From modeling to color matching, it is consistent with real cars. MINI COOPER has three colors, we The Bluetooth speaker also has three color schemes, which can give netizens more choices. Because many girls like MINI COOPER cars, our bluetooth speakers are also very suitable for girls. There are half mirrors in front and placed on the bedside. Can be used as a dressing mirror for girls, very lively.

Shen: In cooperation with BMW, the price of this speaker should not be cheap?

JOEY: Well, fortunately, the price of our bluetooth speaker in China is about 1400 yuan, which is more reasonable. We will sell through agents and also sell on Amazon. Our first shipment is ready in Amazon. On the sale, there are some living in the store for sale.

Shen: What are the features of the MINI COOPER Bluetooth speaker?

JOEY: Our speaker has built-in NFC function, which can be used for direct Bluetooth contact with Samsung and other NFC-enabled smartphones. This is very convenient. MINI COOPER pursues a simple design concept. After booting, you will see the volume. The adjustment button comes out and the control is very simple. In addition, we have a design that is synchronized with the MINI COOPER. When the Bluetooth speaker is turned on, there will be a voice prompt. This sound is the same as the sound in the MINI COOPER. If it is a COOPER fan. If you do, it will feel very good!

Shen: In addition to this MINI COOPER speaker, will there be other new products launched in the future?

JOEY: Of course there will be, we will continue to introduce a lot of interesting products, including speakers and headphones. Currently, we plan to introduce a 2.0-channel small speaker for stereo effect, which is also based on the MINI COOPER car. Designed for fans of MINI COOPER. In the future, we will still have more MINI COOPER-themed products, iUi design and MINI COOPER will maintain a cooperative relationship.

Shen: In the future, iUi can also introduce more series products or package products, which may be more conducive to brand sales.

JOEY: Yeah, this is a good proposal. In the future, we will use MINI COOPER as the core theme to launch a series of speaker products related to MINI COOPER, which is worth collecting. In addition, we can also consider the theme set of speakers and headphones. It is more conducive to the promotion of two brands, and can also serve more MINI COOPER fans.

Shen: I quite agree that iUi and MINI COOPER are working together to introduce the concept of Bluetooth speakers. Compared with those speakers that are designed casually, this themed Bluetooth speaker may be more acceptable to the general public.

JOEY: Yeah, because we are in Dachang Digital, we must make good products. Anyway, those knockoffs are definitely not good. This kind of products that cooperate with well-known brands are mainly for those who have tastes and love. Music, loved by car friends. Now the Bluetooth speaker market is somewhat uniform, the function is not too new, always changing the appearance style, lack of freshness. We just want to break this tradition, open up new ideas, to the majority Consumers bring better products. Like this MINI COOPER Bluetooth speaker, not only the pursuit of design, but also a lot of optimization in terms of functions, built-in lithium battery design, can stand for about 8 hours, if this is in the usual journey It will be more worry-free to use. Now Bluetooth speakers are mostly designed for young people. Our factory also knows the preferences of young people, so our future products will be younger, what young people need, what we do Give them the best products they want most.

Shen: Is there any guarantee for the after-sales service of the MINI COOPER Bluetooth speaker?

JOEY: Well, we will provide one year warranty service. In the after-sales aspect, everyone can rest assured that whether it is online shopping or products purchased in the store, they will enjoy one year warranty service.