Dong Yunting: Electronic Information Industry Should Accelerate Ten Changes

"Transitional development methods must implement tactics that are both effective and unsuccessful. The elimination must be determined to be eliminated. The deceleration must be determined to slow down. It is necessary to appropriately sacrifice speed and scale in the adjustment process."

What will happen to the electronic information industry when it comes to the "Twelfth Five-Year Plan"? What kind of responsibility will the electronic information company take in transferring the structure? How will the Electronic Enterprise Association better play its initiative to guide enterprises to become bigger and stronger? ? A few days ago, a reporter from China Electronics News interviewed Dong Yunting, a senior expert in the electronic information industry and the president of the Electronic Enterprise Association.

Benefits Are More Important than Scale As a well-known expert in the industry and the leader of the Electronic Enterprise Association, Dong Yunting is very concerned about the role of industry associations in the development of modern economy. He said that the role of industry associations is to harmonize the legitimate interests of industry entities, improve the efficiency of resource allocation, and maintain the order of market operations. The functions of industry associations are mainly industry services, industry coordination, industry self-discipline, and industry representatives, including responding to domestic and foreign trade disputes, developing domestic and foreign markets, carrying out international cooperation, industrial coordination, market forecasting, conducting statistical analysis, and developing production safety and labor. Protection, application and promotion of new technologies, promotion of industrial policy formulation, special investigation and consulting services, etc. He stressed that industry associations must represent the legitimate rights and interests of their member companies to express the wishes and requirements of their members to the society and the government; industry associations must also safeguard the common interests of industry development and implement them through effective institutional arrangements; industry associations must also Member companies provide a variety of services to enable companies to improve the quality and effectiveness of economic growth.

He proposed that industry associations should become the bridge and link between government and enterprises. After the government has gradually changed its functions, what the industry associations can do is not for the government to do so. In this way, the government is no longer a company but an industry as a whole. This will help the government to accelerate the change of functions and economic management. The focus shifted to economic regulation, market supervision, social management and public services.

Judging from the current situation of the electronic information industry, Dong Yunting pointed out that the total number of electronic information products manufacturing enterprises above the scale in China will exceed 6 trillion yuan this year, and the scale has ranked first in the world, but with the "Eleventh Five-Year" goal of 7 trillion. In contrast, there is a certain gap. However, he stressed that scale is not the main thing, and quality and efficiency are the key. Therefore, the state no longer proposes the scale requirements for electronic information in the “Twelfth Five-Year Plan”. He personally believes that the development goals of the "12th Five-Year Plan" should be to speed up the transformation of economic development methods, speed up the promotion of core competitiveness and speed up the construction of autonomous and controllable industries.

Dong Yunting said that at present China's electronic information industry is large and not strong, mainly in the following areas: The total volume ranks first in the world, but the level of development and economic efficiency are both low, the proportion of processing trade is too large; the comprehensive competitiveness of the industry is not Strong, concentrated performance in standards, brands, technology, talent and efficiency are all lack of competitiveness; export dependence as high as 63%; product exports have ranked first in the world, but foreign trade exports of technical content, added value, the proportion of service trade and low efficiency The foreign-funded enterprises account for 3/4 of the total industrial output; foreign companies dominate the industry; important links in the industry chain, including basic software, high-end chips, special equipment, testing instruments, and key processes, are basically not controlled by local companies; Low-price competition is still the main means of occupying market share, and the waste of resources is serious; the capacity for re-innovation is weak, and it is difficult to form a sustainable development capability.

The structural adjustment is imminent. Dong Yunting said that since the reform and opening up, the electronic information industry has made rapid progress, mainly due to China's cheap labor, resources, and environment. However, with the continuous expansion of the total industrial output, labor, land, raw materials, energy, and other production factor costs Continuously rising, leading to the continuous decline in the low-cost advantages of Chinese enterprises. Therefore, structural adjustments cannot be delayed. He told reporters that for industries, structural adjustment includes at least industrial structure, product structure, regional structure, corporate structure, supply and demand structure, investment structure, and foreign trade structure. The transformation of economic growth mode mainly refers to the adjustment of the structure of production factors from extensive to intensive, and the transformation of development methods should be extended to supply and demand structure, enterprise structure and economic structure. Dong Yunting specifically mentioned that the following structural relations are in urgent need of adjustment.

Industrial structure, imbalance between hard and soft. Product structure, technical content, added value, and service ratio are “three lows”, and there is a serious surplus of low-end product capacity. Supply and demand structure, production is not required, can not supply. The investment structure is mainly based on the expansion of scale and the ratio of R&D investment is low. The corporate structure is small and scattered with low competitiveness. The composition of the economic structure is that the ratio of foreign capital is too large. Foreign trade structure, the degree of dependence on exports is too high. In terms of regional structure, the proportion of eastern industries exceeds 85%, and the development of industries in the central and western regions lags behind.

Structural adjustment is the only way for China's electronic information companies to become bigger and stronger. Looking at the development of China's top 100 electronic information companies, since the 1987 ranking of top 100 enterprises began, there have been very few companies that have been retained in the top 100 companies. Therefore, enterprises must master the main melody of structural adjustments to become stronger.

Dong Yunting pointed out that at present, there are new development trends in the electronic information industry, and structural adjustment is facing new challenges, mainly reflected in the acceleration of industrial innovation. For example, when integrated circuits enter the nano era, multi-core CPUs are at the forefront of competition, and heterogeneous multi-core SOC platforms are widely used. In the field of communications, LTE and LTE-Advanced have become the mainstream for the development of a new generation of broadband mobile communications; high-performance computers have achieved breakthrough development. Computing and pervasive terminals have made substantial progress; software technologies have formed new directions for development, and networking, service, and intelligence have become consensus; green information technologies have accelerated development and application, creating initial success in the ecological industry; products, software, and services; The network accelerates convergence; strategic emerging industries have entered a substantive stage of development.

Accelerate the implementation of the top ten transitions. “Transformative development methods must implement tactics that are both effective and non-effective. The elimination must be determined to be eliminated. The deceleration must be determined to decelerate. In the adjustment process, the speed and scale should be properly sacrificed. Necessary." Dong Yunting emphasized. He proposed that the transition must be accelerated in the following ten areas:

Accelerate the shift from manufacturing and assembly to manufacturing as the foundation, vigorously develop the service industry, and accelerate the adjustment of the soft and hard structure; change from the middle and lower reaches of the industrial chain to the upper and middle reaches; step up from the establishment of the industrial chain to the commanding height of the occupation value chain Change; from the high degree of foreign dependence on technology to independent innovation, breaking the bottleneck of technological breakthroughs; technology line from multiple repeated introduction (such as flat) to a new introduction of innovation and change; from the main assembly to the breakthrough key The direction of development of components and components will change; the total amount of industries will change from being dominated by foreign capital to relying mainly on local enterprises to achieve growth; the export of foreign trade will shift from processing trade to general trade; and the development of energy consumption and environmental pollution The transformation of environmental protection industries will require a shift from focusing on current interests to focusing on long-term development.

Dong Yunting believes that changing the development mode must be aimed at effectively building an independent innovation system. He said that independent innovation is a central link in the structural adjustment and transformation of the electronic information industry and is an inevitable choice for the transformation of industries from big to strong. International scientific and technological progress and industrial development also urgently require us to accelerate the construction of innovative industries. There is no technology. Independence, there is no industrial independence. We must adhere to the dominant position of enterprises in independent innovation, guide and support the innovation elements to gather in advantageous enterprises, and gradually form an industrial technology innovation system that takes large enterprises as the leader, SMEs as support, and enterprise alliance as the basis to strive for common technologies and key technologies. The technical field has made a breakthrough. To transform into an innovative industry, we must shift from processing and assembly to the development model marked by self-owned standards, independent intellectual property rights, and self-created brands.

He stressed that in independent innovation, we must focus on limited resources to break through the technical bottlenecks: First, we must focus on major science and technology projects to break through the technical bottlenecks of core components, high-end chips, basic software, major equipment, and key instruments; Focus on limited resources, increase investment, focus on supporting enterprises with strong independent innovation strength, strive for 3 to 5 years, and make major breakthroughs in core technologies; Third, focus on supporting enterprise alliances, promote standard strategy, brand strategy, and Talent Strategy.

Dong Yunting finally pointed out that new technologies should play an important role in leading the expansion of domestic demand. He said that the industrial economic growth should be based on the expansion of domestic demand, especially the expansion of domestic consumption. We must continue to implement policies to encourage household consumption such as home appliances to the countryside, trade-in programs, and so on. At the same time, we must innovate varieties, improve quality, improve services, and guide technology and services. consumption. To speed up the development of emerging industries such as 3G, semiconductor lighting, energy conservation and environmental protection, e-commerce, and network animation, and explore new areas of consumption. It is necessary to effectively promote the integration of the two industries, promote the integration of information technology and traditional industries, increase the application of information technology, and upgrade the modernization of industrialization, information, and management.

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