Domestic SUVs can always sell high prices! Was blown into a myth?

The term new bottled old wine is believed to have been heard by everyone. For now, the term is generally a derogatory term used to spoof the malicious business practices of some bad merchants to repackage and sell obsolete products. But in the automotive world, I suddenly had some new questions...

SUVs seem to have been brought up by some so-called "experts" in China, and some of the advantages of SUVs have been blown into myths. Regarding the passability of the SUV, it is incontrovertible that it is superior to the car. The minimum ground clearance of the SUV is 180-250mm, which is easier to drive in some bad road conditions than the 110mm-150mm of the car. Moreover, China's vast land and resources, including a variety of terrain, and the four seasons in the northern region, in the rain and snow, the SUV's four-wheel drive models are also easier to get out of trouble, it seems that everyone to pursue an SUV is indeed nothing wrong.

Domestic SUVs can always sell high prices! Was blown into a myth?

However, a small SUV bought the price of a compact car. The price of a compact SUV is directly proportional to the mid-size sedan. Is this leap-forward behavior really right?

Domestic SUVs can always sell high prices! Was blown into a myth?

It’s not appropriate to talk about it first. Regarding the formulation of prices, I have no right to say anything about the fart people. Even the highly respected media teachers in some circles have no idea what the car price is. Because this is a matter for dealers and manufacturers. Of course, they want their cars to sell as much as possible, the more expensive the better. At the same time, this price is regulated according to the market. For example, when a car is just listed, it attracts a lot of consumers' attention, so it is inevitable that it is required to increase the price.

Domestic SUVs can always sell high prices! Was blown into a myth?

Although this behavior is disgusting, for some consumers who are not patient enough, this approach similar to hunger marketing is very effective. In the mobile phone market, Xiaomi is very good at this kind of marketing. I once thought that this method is a market-oriented “starter”, but there is nothing wrong with rationality.

Domestic SUVs can always sell high prices! Was blown into a myth?

Because the SUV market is hot, so its premium is also reasonable, just like you are going to drip on rainy days or after work hours, usually 7 yuan can get the distance, this time you need several times the premium to get to the car, So sometimes the relationship between supply and demand is also an important factor in price.

Domestic SUVs can always sell high prices! Was blown into a myth?

The entry price of a Fit is about 70,000 yuan, so the same platform, Binzhi, why the price will be so different? In fact, it is still a penny of goods, Bin Zhi's overall feeling is much better than the Fit, but the price I think is really too much.

Domestic SUVs can always sell high prices! Was blown into a myth?

In addition, the SUV looks taller and the visual effect is more atmospheric than the car, so everyone mistakenly thinks that the car is very angry and earns a face. Compared to the Passat (length 4872mm) of the midsize car, you will feel that the road is obviously larger than the Passat, which is visually misleading.

Domestic SUVs can always sell high prices! Was blown into a myth?

SUVs have excellent headroom, and seats with higher sitting postures also have such a good driving view, but we should also pay attention to some of their shortcomings, such as high fuel consumption, high speed wind resistance, high body weight, The bend is easy to turn over, the turn and the line are not as flexible as the car. Buying a car should fully consider your own needs, but also consider your driving habits, while thinking about your wallet, in order to find the right vehicle.

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