What is innovation in the publishing industry? Innovation is the means and tools to increase readers' curiosity, allowing readers to become interested in the content of the book and want to buy it. In our television and digital era, not everyone likes to read, but many big books still sell well. For publishers, new technologies and technologies can provide new ways to tell stories.
Looking back, the book has gone through several stages of development: printed text, picture books, three-dimensional books, interactive multimedia books. Now is the era of smartphones, and all books are affected by this. Readers need vivid pictures to stimulate imagination and creativity, which is a challenge for some text-only books. Many readers want to read graphical and interactive books and magazines. Therefore, the ability to combine text, images, and digital content is a new trend, and the market demand is great.
Almost every book can be retrofitted with AR augmented reality, making AR a hot new technology in the publishing industry and a new source of revenue for publishers. With the support of AR mobile apps, books can have powerful interactive features. When the reader's smartphone scans the images in the AR book, the reader can watch the video, listen to the sound, and interact with the characters. The AR function allows readers to read more deeply, graffiti, study 3D models, and increase their attention (because they are looking for hidden content in the book). A digital storytelling. For classical literature, AR can definitely help people understand when reading. For example, when reading "Moby Dick", when the phone is swept, you can compare Dick and Piquet who are bigger and how long Foster's clothes are worn. Gamification AR books. The reader can choose another direction in a plot and then see the ending of a short video. AR apps can also show character animations, their various skills, health values, and more.
AR stereo book
There are some similarities between stereo books and AR books, which have been around for a long time. Now the static pictures on the stereo book can be displayed in 3D form, which can be moved and interactive.
AR Atlas
Children can see different animals, historical buildings, adults of different races, and thousands of eye-opening things in the AR Atlas, all of which can be presented at the size of a table. What's even better is that you can also look at it from different angles, see short videos, or related descriptions. The effect of the AR globe introduced by the first new A-board AR in the country is similar.
AR coated
Children can paint their characters in a favorite color with crayons, then interact with the characters and play various games. AR word puzzle. When the reader completes a puzzle "New York", they can use the AR app to view the panorama of the New York City.
AR card game
Card games can also add interactivity through AR technology. Then you can play some small games, model animals, various monsters, game characters, collect these or play against.
In summary, the popularity of Pokémon Go makes AR augmented reality technology accepted by the public. Naturally, the combination of AR technology and books will also have great prospects, because AR books can make the characters in the book as vivid as living people, greatly inspiring the reader's imagination. Also, the Pokémon Go also helps the player's health because it allows the player to walk a lot and communicate with other players. AR books also help children learn in a fun way, even making them unaware that they are learning. AR books make it easier for children to understand reading because the knowledge and information presented is structured and contextual. Children don't need to search for filtering related information across the Internet. In addition, AR technology development costs are not very high, there are many tools to quickly generate AR content, so it is very easy to popularize.
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