2017 large-screen TV or will popularize 65 inches will usher in the outbreak

With the overall upgrade of consumer demand, coupled with the improvement of the quality of the film source, the hardware has improved the display effect of the screen, and the trend of the screen size expansion in the color TV market has become more apparent. After the 55-inch explosion in the past year, 65-inch, 75-inch, and even larger sizes will become the 2017's color TV industry's hottest size products.


In previous years, when users purchased large-sized TVs, they may find that the screen is concentrated in the middle of the TV and does not fully fill the screen when watching movies. This is because the resolution of the movie does not match the resolution of the TV. However, many content providers currently provide 4K movie sources, and 65-inch and above products can better support the presentation of the screen. For large-scale competition, each company has resorted to nirvana, trying to seize more shares through a combination of "product + marketing."

Samsung launched a new QLED TV at the China Forum this year, displaying a large number of 55-inch+ large-screen TVs on the spot, showing Samsung’s determination to seize the big screen, and most of Sony’s 2017 New Products are also high-end large-screen TVs. Hisense, who had locked up a big screen strategy since last year, apparently seized the air and used the ULED+ laser television combination to take the lead. According to data from Zhong Yikang, in January of this year, Hisense’s retail sales in the high-end market of 55 inches or more reached 17.90%, maintaining its first record.

And other companies are obviously quick to keep up with the rhythm. At LeTV’s press conference on February 28th, LeTV made it clear that a small goal is to achieve the first-line performance on the 65-inch+ market, and that Lexus’s marketing plan is to create some of the hardcover high-end properties in China. Introducing 70-inch and above LeTV Super TVs, including the currently available 70-inch, 85-inch, 120-inch, and subsequent new 70+ sizes.

From this point of view, as consumers' demand for TV screen size increases year after year, after 55 inches, 65 inches will become a rising star in 2017, and 70 inches will emerge. The retail volume of 65-inch, 70-inch, and 75-inch in large-size and over-sized sizes increased by 0.8%, 1.2%, and 18.6% year-on-year, respectively. The growth potential is significant, and large-screen TVs may be popularized in 2017.

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