Worried about privacy leaks! 40% of American TV viewers are not practical

In many countries, there is an extensive pay-TV market. Compared with free-to-air TV programs, pay-TV is more exciting both in terms of program content and timeliness. Recently, Parks Associates, a well-known American company, has released a group of U.S. pay TV user reports. Even though 40% of users are very worried about personal privacy leakage, we might as well pay attention.
According to a research report released by Parks Associates, pay TV is developing rapidly in the US market. Take the United States as an example, 59% of American TV viewers are watching pay TV programs. And 40% of American viewers are worried about leaking some personal privacy through watching pay TV, such as what type of TV program they like to watch, which type of advertisements they often watch, and so on.
In particular, recently, the US Senate recently reviewed a joint resolution that allows online video providers to sell consumer personal preference data without going through consumers. Although the resolution was later temporarily vetoed and stopped, it still scared television viewers.
Glenn Hall, a senior analyst at Parks Associates, said that many pay-TV advertisers want to collect consumer privacy through TV channels, such as personal preferences, etc., in order to better deliver advertising content and improve accuracy. However, this practice is against the rights of consumers.
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