According to industry media’s consumer evaluation data on key smart speaker brands on mainstream e-commerce platforms, the lack of a built-in battery is the fourth reason for users’ bad reviews, accounting for 11.6%.
Since 2018, brands such as Xiaomi, Tmall, Suning, and Baidu have launched new smart speakers. But among these big-name speakers, only Suning Biu speakers have built-in 3000 mAh batteries. So, why is it so difficult for smart speakers to install a battery? Are these big-brand smart speaker manufacturers not aware of this problem?
The cost of built-in battery rises by at least 10%
The author interviewed several senior people in the speaker industry, and learned that a built-in battery will have a significant impact on the cost of the speaker. It will not only involve the adjustment and optimization of the internal structure of the cabinet, but also need to be equipped with a new adapter that can meet the user's charging and playback. Considering the size of the battery capacity and other issues, the cost of the speaker will increase by at least 10%, or even as high as 20%. %, the market price advantage of such products will naturally decrease.
And speakers with built-in batteries must also take into account the compact size, which is convenient for users to go out and carry. It is necessary to make the cabinet small and exquisite to meet the needs of portability without affecting the sound effect, which will inevitably bring challenges to the process design of the product. In addition, the built-in battery must also consider the safety of use, and it must be tested for a long time before leaving the factory. This prolongs the product development cycle to a certain extent, which is not acceptable to some companies that pursue speed.
Therefore, although it looks like the difference between a battery, it is a project that affects the whole body. It is not difficult to explain why most of the mainstream smart speakers currently on the market do not have a built-in battery.
Built-in battery is not a pseudo-need
As we all know, traditional Bluetooth speakers generally have their own batteries for portability. After the launch of the smart speaker, more users were confused about the Bluetooth speaker and the smart speaker. After buying home, they realized that the smart speaker they bought did not have a built-in battery. There were even large-scale complaints on the Internet. Questions such as "how to disassemble and add battery" and "how to solve the problem of no battery in speakers" are everywhere on the Internet. Even more users can't bear it, even if they manually disassemble the machine and install the battery, it can be regarded as a talent.
Of course, there are also portable smart speakers with built-in batteries on the market. For example, the Dingdong Yue mobile version Q3 has a built-in 2200mAh lithium battery, which costs nearly 400 yuan; a small question speaker, which has a built-in 2500mAh lithium battery, costs 499 yuan; the more expensive one is if Qiyue Stone, built-in 5000mAh lithium battery, the price is as high as 1399 yuan. From the price point of view, the most cost-effective one is Suning Xiao Biu. It has a built-in 3000mAh lithium battery and costs 299 yuan. It can be said that it is the only mainstream portable smart speaker on the market that sells for less than 300 yuan.
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