At present, the competition between AR and VR is not fierce
According to foreign media reports, according to foreign media reports, with the emergence of various "reality" suffix technologies, the new "bloody" of the scientific and technological community scraped again, and stood in the center of the competition field of virtual reality. There is a fight between (VR) and Augmented Reality (AR). However, these new technologies under the name of "reality" do not seem to see the "reality". The real battle is not between the two, because they stand next to more powerful opponents.
Speak with data
Now let's look at the data. What is the essence of the competition between VR and AR?
At the moment, people spend as much as 11 hours a day on electronic media. This means that if a person’s average life expectancy is 79 years, then he spends 34 years with his electronic media and almost half of our lives. It was spent on this.
The proportion of time people spend on various media
From the above figure, we can see that TV is still the overlord, it eats 48% of the time, while the smart phone and tablet rose to 20%, and the computer was 9%. The most amazing thing is that there are still 18% of radios that are obsolete in the eyes of everyone. VR and AR, on the other hand, belong to the remaining 6% of the shares. They do not even have the qualifications listed. Among these media, smartphones and tablets grow fastest, and the time spent on them has doubled in the past two years, reaching an average of more than two hours per day.
With such powerful TVs and smart phones, how should VR and AR compete?
Other "competitors"
And this is not all.
Although people spend almost half of their time on various electronic devices, their lives are also filled with a large number of unavoidable things, such as work and sleep, which each take about 7 hours each day. In this way, 24 hours a day is not enough.
The three key points for 24 hours
Someone said, let VR and AR grab time from these opponents. However, it is estimated that the sleep time is not a game, after all, the mobile phone did not capture this part. But during working hours, they have great potential, because mobile devices had previously staged a counterattack for us.
Simple majority principle
People with sharp eyes may have discovered that apart from work, sleep, and electronics, we have been unable to separate time for dinner, exercise, family, social networking, and commuting. At this time, the so-called simple majority principle began to work, and most people are doing many things at the same time.
Most people are not watching television in the traditional sense.
Take television for example, although it occupies nearly half of the media time, but most people do not spend the time in the living room on the big TV, on the contrary, mobile phones, tablets and PCs took away 78% of the time. The original so-called second-screen product has already taken full power. The traditional TV looks more like a subsidiary of mobile products.
In addition, mobile products are still coincident with the timing of other activities. Statistics show that people need to light up at least 40 mobile phone screens every day. In most occasions, they prefer to look down at mobile phones (such as eating). Smart phones have become the top priority for many people to open their eyes every day.
I understand all these principles, but what does it have to do with VR?
One of the most important features of VR is immersion, which is an obstacle to the time it takes to snatch other devices. Its attributes determine that when you enjoy immersion, you cannot balance other activities. After all, watching TV can be a sweater, but wearing a helmet, you are isolated from reality.
What about AR?
AR has more technical challenges than VR, so it has not begun to enter the consumer market on a large scale. However, if the technology can mature, it can be more powerful than mobile devices in terms of entertainment and work.
Because you don't need to pull it out of your pocket and you don't need to bow your head to slide it, the screen size won't be an obstacle to interaction, and no one will sneak at you to see what you're playing.
This is not speculation, the recent fire "Pokemon GO" has fully demonstrated the potential of AR out.
Where does AR and VR compete?
AR/VR Industry Leadership Company
No one can tell this question, because no one has yet achieved a dominant position in the AR/VR field. This market is still under cultivation. Various market rules are still in the making process.
This situation has also created a peculiar phenomenon, that is, regardless of how the camps destroy each other, they still maintain a cooperative state. Because no matter who has made achievements, it is a good thing for the entire industry.
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