The MWC2015 conference is coming to an end today. In the past four or five days, we have seen a series of new products and technologies introduced by many domestic and foreign smartphone manufacturers and operators. However, the main theme of this year's MWC conference seems to have changed: the smartphone as a single product has been greatly weakened in innovation, and everyone's attention has been reduced. On the other hand, it has been attached to the periphery of smartphones. Pan-smart hardware products are attracting the attention of many media and consumers at an alarming rate. And this change seems to confirm the theme of the MWC conference "The edge of InnovaTIon". Of course, from the specific content of this conference, we can also see some trends about the development of smartphones in 2015.
Mobile phone hardware upgrades slow down, lack of innovation
Although mobile phone products are still the focus of attention on MWC, from the content of the recent two or three MWC conferences, mobile phone products have no “exclusive positionâ€, and on the products, the participating mobile phone manufacturers have not launched too much. The new products that make people feel excited, the level of hardware upgrades have gradually put down the pace of the past "running."
Specifically, during the MWC conference, only the flagship models of the Samsung and HTC brands were released for smartphones.
Compared to GALAXY S6, S6 Edge is still a "some impulse to experience the real machine". The metal body, front and rear glass panels, and integrated non-removable batteries are Samsung's "innovative" innovations, and you always feel like you have seen them before. .. .. is not so pessimistic I want to say, after referring to the current share of Samsung's smartphone market share, Samsung can use these two flagship new machines to reverse the current downturn, it is really hard to say.
The HTC One M9's response is more dull, and the appearance is not much different from the previous M7 and M8. You even arranged these three mobile phones, and the positive design style will definitely make you "stupid and unclear". . Even with Qualcomm's current best performance Snapdragon 810 processor, but from the conference site, the processor upgrade is not the manufacturer's illusion. Citing a media peer, HTC launched a new mobile phone product, but did not introduce innovative products.
In contrast, Huawei, a domestic old-fashioned mobile phone manufacturer, seems to be “gradually farther away†from the concept of mobile phones. In addition to the only mobile phone & tablet crossover product MediaPad X2, smart watch devices such as smart watch Huawei Watch, smart bracelet TalkBand B2 and smart music sports headset TalkBand N1 are more likely to attract media. Consumer attention.
Pan-intelligent wearable devices will become a new breakthrough point
In contrast to the above-mentioned mobile phone product attention, it is the smart wearable devices launched by mobile phone manufacturers. The entire smartphone industry has slowed down, and more mobile phone manufacturers are beginning to open up more and more intelligent wearable devices. It is also foreseeable that wearable devices will become a new competitive hot spot in the next few years.
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