Located on the outer wall of the Wanrun Technology Factory in Guangming New District, Shenzhen, the banner of recruiting a large number of general workers is particularly eye-catching. Since last year, the LED packaging and lighting market has a high degree of prosperity, and the company's Songshan Lake fund-raising project capacity has been released at the end of last year. Wanrun's development has entered the “fast laneâ€. Hao Jun, the company's vice president and secretary of the board of directors, said that the commercial lighting market will start to explode this year. The company will focus on developing two areas of business photography and engineering, while maintaining "quality" and "quantity".
Positioning high-end
Wanrun Technology is mainly engaged in LED packaging, and the backlight and lighting business is not too late. Last year, the company's overall sales amounted to about 430 million yuan, of which, packaging accounted for about 70% of revenue, about 310 million yuan, lighting is about 120 million yuan. "Because of good quality and high price, the company's earlier LED products were mainly exported, and now exports still account for 60%. Of course, this situation will change in the future." Hao Jun said.
It is reported that after the listing of Wanrun, the packaging capacity has gradually expanded, currently about 700 KK / month, compared with other manufacturers moving thousands of KK / month, the production capacity is still insufficient. In this regard, Hao Jun's explanation is that “Wan Run's style is more stable. The company will formulate a production plan at the beginning of each year and divide it into quarters. Once the order changes, the company will adjust immediately.â€
Hao Jun said that with the launch of the domestic lighting market, Wanrun is also actively preparing for the war, especially after the Dongguan Songshan Lake fund-raising project is put into production, the lighting business will be very fast this year.
In addition, the company has integrated around the backlight industry chain, and has ten backlighting “to the hegemony†production lines in Songshan Lake, which will help improve the service capabilities of enterprises and increase revenue. It is understood that the main customer of the company's backlight is Konka, and the progress of the other two new customers is also very smooth. Taking Changhong as an example, the sample has been completed. Hao Jun said that the backlight competition is equally fierce, but it is slightly better than the lighting. There are two reasons. One is the technical threshold and the other is the industry pattern.
Deep farming channel
In 2013, the LED market broke out in an all-round way, and the home lighting showed a trend of change. Under this circumstance, various manufacturers have been tempted to expand their production, and some manufacturers have even invested heavily in channel construction. Hao Jun believes that these practices of LED companies are beyond reproach, and Wan Run is also very excited. However, the company ultimately decided to focus on the development of commercial and engineering projects, and not to intervene in the consumer market. This is mainly due to the high-end of the company's product positioning and the status of the company at this stage. Consumers of commercial photos prefer quality, while household consumption is more price-oriented.
In the early days of the barbaric growth of the LED industry, many manufacturers in order to lower prices, seize the market, do not hesitate to use inferior materials to produce, and even put forward a 10-year warranty. Now the LED lights on the market even sold for 3-4 yuan / only, Hao Jun said that "quality is difficult to guarantee." According to its judgment, a LED light with a slightly reliable quality, if the cost is well controlled, it is still possible to sell more than a dozen dollars.
Hao Jun bluntly said that the channel is the short board of Wanrun. "We attach great importance to this, but it is unavoidable that the company's annual profit is more than 40 million yuan, and its ability to resist risks is still insufficient." He said, "When the company's profit is 200 million yuan, compare tens of millions of construction channels. Suitable."
There is another important reason for the company to target the business and engineering fields, that is, the commercial lighting market is also facing a major outbreak. Hao Jun pointed out that "2012 LED lighting price cuts are more severe, with an annual decline of 30%. In 2013, the decline was very small, about 10%. Since the price has reached an acceptable range, the mall has officially entered the large-area light-changing stage since last year. â€
It is understood that last year Wanrun got the LED replacement lamp for 42 stores in Jingkelong. This year, the company successfully cut into the Chongqing store of Wanda Plaza. "The company hopes that every time a customer is done, it will leave Wanrun's reputation." Hao Jun said.
Positioning high-end
Wanrun Technology is mainly engaged in LED packaging, and the backlight and lighting business is not too late. Last year, the company's overall sales amounted to about 430 million yuan, of which, packaging accounted for about 70% of revenue, about 310 million yuan, lighting is about 120 million yuan. "Because of good quality and high price, the company's earlier LED products were mainly exported, and now exports still account for 60%. Of course, this situation will change in the future." Hao Jun said.
It is reported that after the listing of Wanrun, the packaging capacity has gradually expanded, currently about 700 KK / month, compared with other manufacturers moving thousands of KK / month, the production capacity is still insufficient. In this regard, Hao Jun's explanation is that “Wan Run's style is more stable. The company will formulate a production plan at the beginning of each year and divide it into quarters. Once the order changes, the company will adjust immediately.â€
Hao Jun said that with the launch of the domestic lighting market, Wanrun is also actively preparing for the war, especially after the Dongguan Songshan Lake fund-raising project is put into production, the lighting business will be very fast this year.
In addition, the company has integrated around the backlight industry chain, and has ten backlighting “to the hegemony†production lines in Songshan Lake, which will help improve the service capabilities of enterprises and increase revenue. It is understood that the main customer of the company's backlight is Konka, and the progress of the other two new customers is also very smooth. Taking Changhong as an example, the sample has been completed. Hao Jun said that the backlight competition is equally fierce, but it is slightly better than the lighting. There are two reasons. One is the technical threshold and the other is the industry pattern.
Deep farming channel
In 2013, the LED market broke out in an all-round way, and the home lighting showed a trend of change. Under this circumstance, various manufacturers have been tempted to expand their production, and some manufacturers have even invested heavily in channel construction. Hao Jun believes that these practices of LED companies are beyond reproach, and Wan Run is also very excited. However, the company ultimately decided to focus on the development of commercial and engineering projects, and not to intervene in the consumer market. This is mainly due to the high-end of the company's product positioning and the status of the company at this stage. Consumers of commercial photos prefer quality, while household consumption is more price-oriented.
In the early days of the barbaric growth of the LED industry, many manufacturers in order to lower prices, seize the market, do not hesitate to use inferior materials to produce, and even put forward a 10-year warranty. Now the LED lights on the market even sold for 3-4 yuan / only, Hao Jun said that "quality is difficult to guarantee." According to its judgment, a LED light with a slightly reliable quality, if the cost is well controlled, it is still possible to sell more than a dozen dollars.
Hao Jun bluntly said that the channel is the short board of Wanrun. "We attach great importance to this, but it is unavoidable that the company's annual profit is more than 40 million yuan, and its ability to resist risks is still insufficient." He said, "When the company's profit is 200 million yuan, compare tens of millions of construction channels. Suitable."
There is another important reason for the company to target the business and engineering fields, that is, the commercial lighting market is also facing a major outbreak. Hao Jun pointed out that "2012 LED lighting price cuts are more severe, with an annual decline of 30%. In 2013, the decline was very small, about 10%. Since the price has reached an acceptable range, the mall has officially entered the large-area light-changing stage since last year. â€
It is understood that last year Wanrun got the LED replacement lamp for 42 stores in Jingkelong. This year, the company successfully cut into the Chongqing store of Wanda Plaza. "The company hopes that every time a customer is done, it will leave Wanrun's reputation." Hao Jun said.
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