Top Ten Mistakes in Current LED Industry

The development of the LED industry is difficult and companies need to be alert to the top ten errors.

High price error

Is the LED industry still a high-tech industry today? Undoubtedly draw a question mark. Individuals can produce LEDs. How high is the technology? At most, the technical threshold is high for one or several links. LED products or high-priced products? Having reached the point where there is no minimum and only lower, it is definitely not a high-priced product. High prices can be appropriately high and excessive high prices are no longer available. Companies that are still doing "high price dreams" must be highly vigilant. The era of general supplies is coming soon, LED is just a "bulb" or an ornament.

Low price error

High price is not enough, but low prices are not enough? Nothing! Only the right price is the inevitable choice. Excessively low prices are tantamount to suicide and are increasingly unable to adapt to China's business environment. In addition, it must be pointed out that the era of large-scale industrialization of LED general-purpose products will soon come, and small businesses will have to work hard to decorate their functions.

Blindly growing bigger and stronger

Now many companies, regardless of their own strength, are clamoring for bigger and stronger. In the era of chaos that has not emerged from the national standard, the large-scale environment has been violently oscillating. Enterprises wanting to grow bigger and stronger in large areas is wishful thinking. It's easy to make a little money, and the grand blueprint is not enough. Unless, as in the ground, "a new way."

Misunderstanding of channel construction
The channel is indeed the biggest headache for the LED industry. No matter how big the company is, it has encountered a huge bottleneck today. Can traditional sales giants sell LEDs and still become sales giants? You have to draw a question mark here. Big distributors are reluctant to sell or sell well, and small dealers are reluctant to sell them. This is a misunderstanding. Future LED channel champions may not necessarily be traditional sales giants. Therefore, in the era of melee, channels must be flexible, and we must adhere to diversification and multiple modes.

Misunderstanding of brand building

Only heard thunder did not see the rain, saw the publicity does not see outlets, even if the ads do not use CCTV prime time. The channel construction today is to work hard. If you are really rich, the most important thing to spend is channel building. It must be pointed out that channel construction must adhere to the combination of reality and reality. That is to say, on the one hand, you must be very powerful and you must make your eyes full.

Blind investment misunderstanding

Do not think that your financial strength, investment in LED will be successful, in fact, may not be. Do not understand the status quo of the industry, not the right medicine, huge investment is not alarmist. Successfully voted and successful.

Urgent misunderstandings

Everyone wants a quick return on investment, but LED is not a fast-paced industry.

Blind expansion misunderstanding

I thought that I had made a little fortune and good luck. I didn't pay attention to studying market changes. Without accurate forward-looking projections, I couldn't be naked.

Blind optimistic misunderstanding

The development of LED lighting is currently a curve, not a straight line, so do not be successful as a success. Do not think that once you get past the hurdles, you must choose the industry as a protracted war. Therefore, companies should be highly conscious.

Negative pessimism
Do not think that the LED industry has a long-term future. Basically speaking, it is a bright industry with huge application and market space. As long as we maintain a good attitude, choose the right practices, and always adhere to the belief of success and constantly adjust our methods and strategies, we can finally laugh.