Ji Qiang: Outbreak of demand for street lamps in the second half of the year

On July 25th, the reporter interviewed Dr. Ji Qiang, Deputy Director of Guangdong Zhaoxin Lighting Technology Co., Ltd. and Guangdong Zhaoxin Energy Saving Technology Co., Ltd. He said that “Enjoy Home” was included in commercial lighting, and for the remaining 12-character strategy, Zhao Jixin currently A professional business unit was set up to carry out special development strategy deployment.

At this year's Guangzhou International Lighting Fair, we used a new image to display, which really achieved our intended purpose. It was for industry professionals to see that we were "reborn." We went to the perspective of the industry. The participation of enterprises is two purposes. One is to achieve social benefits, and the other is to obtain economic benefits. The biggest effect of this exhibition for Zhaoxin is to expand awareness and inform society and industry. We are sure to come and we will be brand new. The appearance and posture appeared in the public's field of vision. With the accumulation of Zhaoxin for 50 years, it created a first-rate brand with sustainable competitiveness. "Qi Qiang said.

In June, the demand for street lamps broke out and Zhaoxin set foot in the Pearl River Delta in June. In the past, the procurement of 2 billion solar streetlights in Shanxi Province caused the lighting industry to boil. Zhao Xiong’s team also participated in it. Ji Qiang said, “I never led a team to bid. I personally led the team this time, and stayed there for a week. The site of the tender was black and there were hundreds of them. The enterprise went.” It is understood that the Shanxi street light tendering specifically started the street lighting project for administrative villages for 17,608 administrative villages. Earlier in the period from 2006 to 2012 through the construction of a new socialist countryside, Shanxi Province already had 10,565 administrations. The village has achieved street lighting.

The procurement needs of street lamps are more evident in Guangdong Province. Since Guangdong Province announced on May 28 last year that it had popularized and promoted the LED lighting policy in the field of public lighting, especially in the second half of this year, the promotion and installation of various cities in Guangdong Province has continued to increase, especially in the Pearl River Delta: the owner of Huizhou City. The urban district of Huicheng District will complete the streetlight upgrade LED in September. Zhongshan City will achieve full LED coverage in the public lighting field by the end of this year. Dongguan Nancheng District will complete the transformation of more than 5,000 LED street lamps in the area by the end of this year. According to statistics, as of June 12 On the Dragon Boat Festival, Guangdong Province has already invited tenders and installed more than 800,000 LED street lights to illuminate 20,000 kilometers of road sections. It can be seen that the market demand for LED street lamps has exploded this year.

“After June, it was clearly felt that Guangdong's LED transformation steps were speeding up, especially the demand for municipal street lamps in the Pearl River Delta. It was indeed an outbreak.” Ji Qiang said, “Every week, we must continue to work on new bids. As early as March of this year, Aladdin Lighting News reporter interviewed him (link) when he pointed out that 2013 LED lighting "predators" competition, especially LED street lighting companies, will have a very With good development opportunities, follow-up market demand will continue until the end of 2014. In this interview, Ji Qiang elaborated this point more precisely.

Facing such a fierce market situation, how will Zhaoxin respond? However, Ji Qiang said that his thoughts were not as impetuous as last year. “Our consideration of the market's environmental risk is more rational than before. We learned to give up, and the pre-assessment of the project is more rigorous.” He said that due to the fierce competition in the market, compared to the past in the market alone Fighting is now a combination of strengths and strengths, complementing each other to increase market competitiveness. This year, Zhaoxin began to cooperate with its peer companies in the "bugging" mission and exerted its strong manufacturing experience and engineering experience.

“Zhaoxin Streetlight focuses on the Guangdong region, especially the Pearl River Delta Region. We will base ourselves on the Guangfo Temple, consolidate the Pearl River Delta Region, develop the province, and look across the country,” said Ji Qiang to Aladdin Lighting News.

Intelligent control and overall lighting solutions will become more and more important to the business value of mainstream competitive intelligence control in the future. Many companies' products have not only stayed at the level of dimming and tint, but are Actively explore the intelligent control of the entire lighting system. Based on the observations of the current lighting industry market, especially since June to participate in Guangzhou International Lighting Exhibition, Ji Qiang also has such a deep feeling.

“I observed this at the Guangzhou International Lighting Fair this year and found that most exhibitors are showing intelligent control system technology. I think the competition in the market is really not only a competition for the energy efficiency of the lamps, because of the energy saving rate of the lamps themselves. There has been no major breakthrough, so the future of competition is the competition for 'integrating solutions and intelligent control systems' as the mainstream, said Ji Qiang.

As we all know, intelligent control can reduce the daily electricity load of the lamp, adjust the brightness and illumination of the light according to different time, and realize intelligent control such as half-opening lamp or interval lamp, which can greatly increase the energy saving rate of the lamp. Ji Qiang believes that this is definitely a development direction. He also told the reporter of Aladdin Lighting News Network that currently, Zhaoxin has focused on developing intelligent control of street lamps, which will be used in future outdoor lighting projects.

On the other hand, in the era of LED lighting, because there are still quite a few customers who are not clear about how to make use of the advantages of LEDs, they hope that companies can provide support for problem solving of the entire product like consultants, thus providing lighting technology, lighting applications, etc. There are several major areas of analysis such as lighting control management and environmental factors. Systematic suggestions for such a "total solution" also seem particularly hot.