[Text|High-tech LED reporter Luo Shenghua] "The lighting market has changed very much, and it is also true for us. Whether it is the operator's ability requirements or our operating profit is different from before." Shandong Linyi Shilin Lighting Director Liu Mingxian said at the forum.
On June 8, 2015, the 13th Gaogong LED Summit Forum was held at Langham Place, Nanfeng, Guangzhou. This session is based on the topic of "LED lighting life and death in this battle", focusing on the new round of LED lighting industry, how to seize the opportunity and win the commanding heights of strategic victory.
As a well-known lighting channel provider in Shandong Province, Shilin Lighting's brand mainly includes Mulinsen and Yiguang LED, with a marketing scale of around 100 million.
As a bridge between manufacturers and consumers, the specific market economy environment determines the prominent position of dealers in the circulation. The concept of “channel is king†in the industry has made the terminal dealers develop rapidly, and the scale and form of dealers also have significant differences. In the face of differences in business operations and changes in channel policies, dealers will be directly affected.
In particular, 2014 is a replacement tide and an outbreak for the LED lighting industry. However, for the physical channel, in the continuous weakening of the real estate market and the impact of e-commerce, the lighting market and the dealer itself are also polarized. The situation, large dealers speed up expansion, small dealers keep in sight. The full competition between the industry, the competition between the upstream and the downstream, and the competition pattern of the physical channels in various regions have been reshuffled.
Dealers who have been well-versed in traditional distribution markets have now had to re-examine this rapidly changing market.
“In the process of channel change, it is very important for dealers to find their own positioning.†Liu Mingxian said.
With the intensification of shuffling, a group of companies without core technology and channel resources will be eliminated, and the differentiation of dealers is also in progress.
“Now the channel operation is still a stage of brand investment. This has certain requirements for the dealers’ financial strength and brand operation ability. The strategy that has been fully grasped before is not easy, and the roads that lack the strength and operational capability will be more The harder it is to go." Liu Mingxian said.
On June 8, 2015, the 13th Gaogong LED Summit Forum was held at Langham Place, Nanfeng, Guangzhou. This session is based on the topic of "LED lighting life and death in this battle", focusing on the new round of LED lighting industry, how to seize the opportunity and win the commanding heights of strategic victory.
Liu Mingxian, Chairman of Linlin Shilin Lighting, Shandong Linyi
As a well-known lighting channel provider in Shandong Province, Shilin Lighting's brand mainly includes Mulinsen and Yiguang LED, with a marketing scale of around 100 million.
As a bridge between manufacturers and consumers, the specific market economy environment determines the prominent position of dealers in the circulation. The concept of “channel is king†in the industry has made the terminal dealers develop rapidly, and the scale and form of dealers also have significant differences. In the face of differences in business operations and changes in channel policies, dealers will be directly affected.
In particular, 2014 is a replacement tide and an outbreak for the LED lighting industry. However, for the physical channel, in the continuous weakening of the real estate market and the impact of e-commerce, the lighting market and the dealer itself are also polarized. The situation, large dealers speed up expansion, small dealers keep in sight. The full competition between the industry, the competition between the upstream and the downstream, and the competition pattern of the physical channels in various regions have been reshuffled.
Dealers who have been well-versed in traditional distribution markets have now had to re-examine this rapidly changing market.
“In the process of channel change, it is very important for dealers to find their own positioning.†Liu Mingxian said.
With the intensification of shuffling, a group of companies without core technology and channel resources will be eliminated, and the differentiation of dealers is also in progress.
“Now the channel operation is still a stage of brand investment. This has certain requirements for the dealers’ financial strength and brand operation ability. The strategy that has been fully grasped before is not easy, and the roads that lack the strength and operational capability will be more The harder it is to go." Liu Mingxian said.
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