As the battle for dominance in the smartphone and tablet market continues to intensify, Samsung is pushing ahead with plans to mass produce plastics instead of glass displays, which will make mobile devices less susceptible to damage and lighter weight. Curved and folded.
According to people familiar with the matter, Samsung's display subsidiary Samsung Display Co. is in the final stage of research and development of flexible displays for mobile devices, and is expected to be released in the first half of next year. It is unclear when devices using this technology will enter the market, and Samsung declined to comment on its investment in such displays.
Earlier this year, Samsung Electronics Co., its flagship subsidiary of Samsung Group, merged its LCD screen business with Samsung Mobile Display, a joint venture for organic light-emitting diodes, into Samsung Display. Samsung Electronics produces a wide range of products including semiconductors, televisions and smartphones.
As Samsung strives to achieve mass production of flexible displays, global smartphone and tablet manufacturers are looking to differentiate their products to increase their profitability and market share in the fast-growing mobile device market.
Samsung's flexible display will use organic light-emitting diodes (OLEDs). Samsung has applied this display technology to its smartphones and TVs. OLEDs are very thin and can be mounted on flexible materials such as plastic or metal foil. Switching to plastic without glass will make the display more durable and lighter.
The development of flexible OLEDs has been carried out for many years, and companies such as Sony Corp. of Japan and LG Display Co. of South Korea have also released prototype products. However, due to technical obstacles in mass production, manufacturers have not been able to commercialize or apply this technology to equipment. Samsung hopes that it will be the first to introduce this product to the market.
Samsung's actions are even more urgent as other display manufacturers are taking action to introduce new screen technologies for mobile phones and tablets. The LCD screens sold by Sharp Corp. and LG Display have adopted the technology used by Apple Inc.'s iPhone 5 display. This "in-line" technology embeds the touch sensor in the LCD screen, eliminating the need for a separate layer of touch screen panel, making the smartphone's screen thinner.
Samsung's soaring profits have allowed it to invest heavily in the display business with excess panel supply. Samsung Electronics’ net profit for the third quarter soared 91% year-on-year to around $6 billion. Lee Chang-hoon, vice president of Samsung Display, said the company is currently letting a few customers experience the display. Lee also said that the new product based on flexible display has not yet determined the specific release date.
However, Samsung does not necessarily guarantee success. Sony said it has been working on the technology since 2002, but a spokesman for the company said on Monday that Sony could not comment on when flexible displays could be mass-produced or marketed. Two years ago, Sony showed a 4.1-inch flexible OLED display.
According to people familiar with the matter, Samsung's display subsidiary Samsung Display Co. is in the final stage of research and development of flexible displays for mobile devices, and is expected to be released in the first half of next year. It is unclear when devices using this technology will enter the market, and Samsung declined to comment on its investment in such displays.
Earlier this year, Samsung Electronics Co., its flagship subsidiary of Samsung Group, merged its LCD screen business with Samsung Mobile Display, a joint venture for organic light-emitting diodes, into Samsung Display. Samsung Electronics produces a wide range of products including semiconductors, televisions and smartphones.
As Samsung strives to achieve mass production of flexible displays, global smartphone and tablet manufacturers are looking to differentiate their products to increase their profitability and market share in the fast-growing mobile device market.
Samsung's flexible display will use organic light-emitting diodes (OLEDs). Samsung has applied this display technology to its smartphones and TVs. OLEDs are very thin and can be mounted on flexible materials such as plastic or metal foil. Switching to plastic without glass will make the display more durable and lighter.
The development of flexible OLEDs has been carried out for many years, and companies such as Sony Corp. of Japan and LG Display Co. of South Korea have also released prototype products. However, due to technical obstacles in mass production, manufacturers have not been able to commercialize or apply this technology to equipment. Samsung hopes that it will be the first to introduce this product to the market.
Samsung's actions are even more urgent as other display manufacturers are taking action to introduce new screen technologies for mobile phones and tablets. The LCD screens sold by Sharp Corp. and LG Display have adopted the technology used by Apple Inc.'s iPhone 5 display. This "in-line" technology embeds the touch sensor in the LCD screen, eliminating the need for a separate layer of touch screen panel, making the smartphone's screen thinner.
Samsung's soaring profits have allowed it to invest heavily in the display business with excess panel supply. Samsung Electronics’ net profit for the third quarter soared 91% year-on-year to around $6 billion. Lee Chang-hoon, vice president of Samsung Display, said the company is currently letting a few customers experience the display. Lee also said that the new product based on flexible display has not yet determined the specific release date.
However, Samsung does not necessarily guarantee success. Sony said it has been working on the technology since 2002, but a spokesman for the company said on Monday that Sony could not comment on when flexible displays could be mass-produced or marketed. Two years ago, Sony showed a 4.1-inch flexible OLED display.
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