On the afternoon of August 8th, the Panasonic ALPHA Alfa New Product Launch Conference with the theme of “Creating the World without Borders†was held in Hangzhou International Expo Center. The combination of Panasonic and Porsche designed the Chinese and Japanese three-party elite design team for 28 months. The Panasonic ALPHA Alfa new product has finally been unveiled.
At the meeting, Panasonic and Porsche design teams, home appliance industry leaders and hundreds of channel providers including Suning, Gome, and more than 100 media representatives witnessed the glory of this cross-border product. At the press conference, Liu Ting, president of China Household Electrical Appliances Research Institute, Wang Lei, vice chairman of China Household Electrical Appliances Association, architect Qingshan Zhou Ping, fashion emotional expert Su Shi, and popular science writer Xu La, also acted as special guests to interpret “consumptionâ€. Upgrade the quality of life."
Liu Jianguo, general manager of Hangzhou Matsushita Household Appliances Co., Ltd. said that Panasonic has always been committed to the needs of users, and is actively committed to the development and application of new products, new technologies, new designs and new processes. This time Panasonic worked with Porsche Design to jointly develop The new products are believed to bring new experiences and enjoyment to consumers, and also inject new aesthetic genes into the innovation and development of the home appliance industry.
High-end home appliances are getting better and better, washing machines are welcoming the new era
Since the 19th National Congress, "consumption upgrade" has become a frequently mentioned high-frequency word. The "Report on China's Residents' Development in 2017" issued by the National Development and Reform Commission shows that the Engel coefficient of China's residents in 2017 was 29.3%, which has entered the UN division. 20%-30% rich interval. With the continuous expansion and upgrading of China's residents' consumption, the consumer market has presented a series of improvements from the satisfaction of weight-bearing to the pursuit of quality, from tangible material products to more service consumption, from imitative-type consumption to personalized consumption. change. Under this trend, high-end home appliances have also ushered in an unprecedented development.
At the press conference, Zhang Junxi, director of commodity planning department of Hangzhou Matsushita Household Appliances Co., Ltd. said, “After market research, it was found that modern washing machine users are no longer satisfied with simple washing and drying functions, with the accumulation of material wealth and aesthetics. With the improvement of taste, they pay special attention to the performance of products in health care, intelligent operation, etc., and also pay more attention to product design, process materials, etc., which requires us to take into account the washing machine in the process of developing washing machines. Functionality, but also to give users a higher level of spiritual satisfaction, even the 'leap-level' experience, that is, beyond the quality and value of the same category."
Based on this, Panasonic and Porsche designed a 28-month polished, and finally launched a new cross-border product of Panasonic ALPHA Alpha. Compared with the high-end series that Panasonic washing machine has introduced in the past, Panasonic ALPHA Alpha New Products not only inherits the excellent quality of Panasonic's century-old quality, human-computer interaction design, high-end manufacturing, but also innovatively integrates the "noble" gene designed by Porsche. Breaking the design of traditional washing machines, once again leading the high-end life aesthetics.
At the press conference, architect Qingshan Zhou Ping gave a very high evaluation to Panasonic ALPHA Alpha New Products. He believes that in this era of consumption upgrade, whether it is architecture, home, or home appliances, it can be impressed by the beauty of design. For home appliances, in the past, people rarely pay attention to the coordination and matching of design and home environment. What Panasonic washing machine and Porsche designed to do is to broaden the boundaries of design and make home appliances no longer cold and become users. An embodiment of aesthetic taste and values.
The fusion of Porsche design classics is only for high-end life aesthetics
70 years ago, in 1948, the legendary Porsche 356 (predecessor of the Porsche 911) made its debut; 70 years later, in 2018, Porsche designed the first inspiration for the design of the Porsche RS Spyder Design wheel and the classic five-barrel dashboard. Used on the mains electricity, it has created a new Panasonic ALPHA Alpha product that is integrated into the Porsche "noble" lineage.
When you abandon the exaggerated aesthetic of the upstart style and remove a lot of unnecessary design cut lines, you will be attracted by its Bauhaus-style to Jane aesthetics at first glance, with a simple and neat appearance. The high-grade metal body not only breaks through the limits of many industries, but also reaches a new height in the manufacturing process and material selection.
As a culmination of technology and art, Panasonic ALPHA Alpha's new product infused with the ingenuity of the gene, the Porsche classic design elements are also perfectly presented. The Porsche wheeled inner tube is inspired by the Porsche RS Spyder Design wheel shape, which matches the 1600RPM industry's ultra-high speed for superior washing performance. The five-barrel dashboard IT design is inspired by the Porsche Classic five-barrel dashboard. Throughout the fashion, the classics show the taste.
On this basis, Panasonic ALPHA Alpha new products also fully draw on the design elements of high-end sports cars: automatic pop-up "breathing" machine door, the use of advanced car sunroof principle in the washing machine, the attitude of the machine is graceful and elegant, and more help to keep the barrel The inside is dry, fully ensuring stability and durability; the five-point suspension suspension system draws on the advanced sports car suspension suspension system, with CBB ball centrifugal balance wheel and metal balance block, which can effectively filter the vibration even when the drum 1600RPM runs at high speed. Maintaining a smooth and quiet state; the special high-grade aluminum integrated knob, adhering to the control logic of the luxury car's central control system, using the high-end audio knob infinitely damped design, to achieve an excellent experience, showing extraordinary taste.
While maximizing the artistic beauty, Panasonic ALPHA Alpha New Products is the industry's leading technology in one: Panasonic's professional nanoeX nano-water ion technology, for the first time on the washing machine products, can penetrate deep into the depth of clothing fibers, in addition to The bacteria rate is over 99%, and the stubborn odor such as smoke smell and hot pot smell on the clothes is eliminated. The Panasonic AG+ photo-activated silver sterilization technology realizes efficient sterilization under normal temperature washing conditions; the industry's professional bipolar mites removal technology, except The 螨 rate is as high as 98.56%; the Jet jet self-cleaning system removes the dirt adhering to the inner and outer barrel interlayers in an all-round way, keeping the barrel clean and reducing secondary pollution. In addition, the application of intelligent technology such as APP remote intelligent control system, detergent intelligent delivery system, ECONAVI energy-saving navigation, etc., also brings a human-computerized human-computer interaction experience.
The convergence of technology and art to create a new trend of cross-border cooperation
Since the first news of the cooperation between Panasonic and Porsche Design to develop new washing machines last year, the outside world has paid great attention to the cooperation between the two parties. The former is a well-known century-old brand, while the latter represents the world's top industrial design, the same persistence and rigor, the same excellence, so that the two coincide with many ideas. Roland Heiler, CEO of Porsche Design, believes that there is a lot in common between Panasonic and Porsche design, including the sensitivity to quality and the pursuit of perfectionism. This time, the washing machine that incorporates Porsche design elements is destined to be the latest sharpest. Try it.
In fact, under the general trend of consumption upgrading, the “popularization†demand for washing machines has long been a thing of the past, and it is followed by the “renewal†demand of consumers. The traditional marketing model like price war is difficult to Following, the future users will pursue more emotional values ​​such as “design senseâ€, “material senseâ€, “pressure-free use†and “pleasure of useâ€, which will become the basic function and technological innovation. The washing machine enterprise has shaken the core competitiveness of the high-end market. The cross-border cooperation between Panasonic washing machine and Porsche design is the inevitable result of this trend.
Liu Ting, dean of the China Household Electrical Appliances Research Institute, said that in the context of consumption upgrading, the washing machine industry is facing not only the rapid iteration of products, the continuous upgrading of technology, but also the maturity of consumers' aesthetics. Raised the challenge of higher requirements and updates. The advent of Panasonic ALPHA Alpha is a bold attempt. It truly combines aesthetic design with superior performance. It not only opens up new forms and new directions for washing machine product innovation, but also provides a cross-border cooperation for the home appliance industry. Lessons learned from valuable experience.
Wang Lei, vice chairman of the China Household Electrical Appliances Association, also said that the real consumption upgrade is a change from functionality to identity. In the past, household appliances as durable goods were only satisfied with basic use functions, so the service life and cost performance were the main factors for consumers. With the improvement of living standards, consumers' demand for the use of home appliances has also changed. They not only want to use the functional satisfaction, but also further produce the needs of taste and aesthetics. The future integration of high-end home appliances and industrial design will be the development of the industry. The inevitable trend.
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