OLED TVs began to be launched four years ago and have caused widespread concern in the industry. Since Samsung and LG TV giants followed suit at that time, many people thought that OLED TVs might become the representative of next-generation TVs. However, since Samsung chose to abandon OLED TVs instead of switching to Quantum-dot TVs, and that OLED TVs have technical defects, OLED TVs have not been truly “active†in the past few years.
According to industry sources, there are three reasons why OLED TVs have not been mass-produced and popularized for four years or so. First, the OLED display panel has a high defective product rate, and the manufacturer's supply capacity is slightly insufficient. Second, the OLED self-illumination display has a short life span. Third, the high price makes consumers "sigh of hope." The high price among them is the biggest "bottleneck" that affects users' choice of OLED TVs. For example, before the average price of 55-inch OLED TVs was about 1.3 million, but the average price of domestic 55-inch LCD TVs was only about 4,000 yuan, the price difference is relatively large, so that many consumers are discouraged. Therefore, OLED TVs must start with the first step and must have some tilt in price.
At the same time, who cuts this knife on the price is also crucial and must be the main promoter of OLED TV. Because some non-primary manufacturers do price promotions, they are not sincere enough, it is difficult to contrast the market effect. Therefore, it must be Skyworth or LG's two OLED TV loyalties to take the lead to be effective.
So what does Skyworth and LG take the lead in price? In this key aspect, Skyworth is more active and positive. In March 10th this year, Skyworth officially announced that Skyworth will perform price adjustments on OLED TVs nationwide, including both online and offline channels. The price of 55-inch OLED TVs will be lowered by 3,000 yuan to 55 å‹ S9-I. OLED TVs, for example, the market retail price from 13,999 yuan to 10,999 yuan, a drop of more than 20%.
It is reported that this is the first domestic manufacturer of OLED TVs to cut prices substantially. For this price reduction, Liu Weizhi, president of Skyworth Group’s color TV division, previously stated that OLEDs are mainly based on offline sales, with higher prices and not as high market penetration rates, so Skyworth has huge space.
How about the market response after price cuts? Is there Skyworth's expectation? According to AVC offline monitoring data recently, sales of Skyworth OLED TVs for 17W11 (03.06-03.12) increased by 351% year-on-year, a 52% increase from the previous week. As soon as the price is loosened, there will be noticeable changes in the market. This is "comfortable" for Skyworth, which may increase expectations for the market in the later period. Skyworth expects that OLED TVs will cause small outbreaks during the 51st of this year, and sales volume will increase by 5 times year-on-year in 2016.
Ovid analysts believe that current LCD TVs are out of the upswing, while OLED TVs are downgrading. This will drive the price gap between high-end OLED TVs and LCD TVs further narrowing. According to AVC monitoring data, in January-February 2017, in the high-end color TV market above 10,000 yuan, the price multiplication rate of OLED TVs and LCD TVs has dropped to 1.16. The price adjustment of Skyworth OLED TVs will further impact the high-end market of LCD TVs. The cost-effectiveness of OLEDs will attract more consumers to purchase.
According to industry sources, Skyworth, as the “big head†of OLED TVs, took the lead in making price adjustments. It can be said that the timing node is just right. On the one hand, it has played an exemplary role, and the other has hit a “LCD rise†as a misplaced brand. TV prices have a better appeal, which is a good market window period. In addition, it also conveyed a signal to the industry that when the market matures, the price reduction of OLED TVs is a matter of course.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
So what does Skyworth and LG take the lead in price? In this key aspect, Skyworth is more active and positive. In March 10th this year, Skyworth officially announced that Skyworth will perform price adjustments on OLED TVs nationwide, including both online and offline channels. The price of 55-inch OLED TVs will be lowered by 3,000 yuan to 55 å‹ S9-I. OLED TVs, for example, the market retail price from 13,999 yuan to 10,999 yuan, a drop of more than 20%.
It is reported that this is the first domestic manufacturer of OLED TVs to cut prices substantially. For this price reduction, Liu Weizhi, president of Skyworth Group’s color TV division, previously stated that OLEDs are mainly based on offline sales, with higher prices and not as high market penetration rates, so Skyworth has huge space.
Ovid analysts believe that current LCD TVs are out of the upswing, while OLED TVs are downgrading. This will drive the price gap between high-end OLED TVs and LCD TVs further narrowing. According to AVC monitoring data, in January-February 2017, in the high-end color TV market above 10,000 yuan, the price multiplication rate of OLED TVs and LCD TVs has dropped to 1.16. The price adjustment of Skyworth OLED TVs will further impact the high-end market of LCD TVs. The cost-effectiveness of OLEDs will attract more consumers to purchase.
According to industry sources, Skyworth, as the “big head†of OLED TVs, took the lead in making price adjustments. It can be said that the timing node is just right. On the one hand, it has played an exemplary role, and the other has hit a “LCD rise†as a misplaced brand. TV prices have a better appeal, which is a good market window period. In addition, it also conveyed a signal to the industry that when the market matures, the price reduction of OLED TVs is a matter of course.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
Product categories of Maskking, we are specialized electronic cigarette manufacturers from China, Vapes For Smoking, Vape Pen Kits, E-Cigarette suppliers/factory, wholesale high-quality products of Modern E-Cigarette R & D and manufacturing, we have the perfect after-sales service and technical support. Look forward to your cooperation!
maskking e cigarette, maskking vape pen, maskking disposable vape, Maskking HIGH GT Vape, maskking vape
Ningbo Autrends International Trade Co.,Ltd. , https://www.supervapebar.com