Mr. Wu Yongle (right), Managing Director of MOD, and Mr. Zhou Ransheng, MOD Guangzhou Branch (left)
On March 21, the opening ceremony of MOD Lighting Guangzhou Branch was held. This is the active exploration of MOD on the new marketing model.
The model for establishing a sales branch is based on the customer characteristics of commercial lighting in the industry and the actual situation of MOD companies. Different from the general agent system of other brands in the lighting industry, it is also different from the well-known operating center system in the industry. The MOD sales branch is actually a shareholding company that is controlled by the MOD head office. The lighting company holds 60% of the shares and the branch holds 40%.
In terms of marketing ideas, the branch company does a good job in customer development, customer maintenance, etc. The head office does a good job in brand promotion, product supply, program design, and after-sales service. Combine the characteristics of commercial lighting channel sales to give full play to their respective advantages and achieve the goal of win-win for MOD head office, branch company and terminal customers.
Shi Yinghui, director of MOD Lighting Marketing Center, told reporters that the establishment of Guangzhou Branch is only the beginning of MOD sales model practice, including Guangzhou. In 2011, MOD will also establish six such sales in Beijing, Shanghai, Hangzhou, Quanzhou and Shenzhen. Network, gradually improve the sales network of MOD lighting, enhance brand competitiveness and visibility.
The candidates of the branch are mainly selected from the company's quality customers, distributors and excellent employees. Zhou Ransheng, the general manager of Guangzhou Branch, has had cooperation with MOD for nearly one year before, and mutual understanding during the cooperation process has formed a very good Good tacit understanding. Wu Yongle, Managing Director of MOD, said at the opening ceremony: "Let MOD employees and cooperative dealers share the company's achievements in the development process and increase the MOD brand identity. The establishment of Guangzhou Branch is MOD Corporation. A concentrated expression of culture."
It is reported that the Guangzhou branch signed a sales contract with the head office this year for 10 million.
MOD Lighting is the main brand of Guangdong Kailesi Optoelectronics Technology Co., Ltd. in Shunde District, Foshan City. Founded in 1994, it is a high-end commercial lighting enterprise integrating R&D, production and sales. In 2010, MOD officially entered the LED market and positioned itself for high-end display lighting. It has established strategic partnerships with well-known domestic clothing brands such as Seven Wolves, Li Ning, Bao Shilong and Yin Jiani. According to the person in charge of MOD LED products, in order to ensure the quality and high-end image of MOD, MOD's LED products are all imported from Taiwan's Edison, Philips and Cree.
In June 2011, 256 square meters of MOD lighting will be displayed in Guangzhou International Lighting Exhibition with modern, scientific and international image.
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