The brand's implantation of the film has an excellent promotion effect. Weibo's Weibo news shows that Xiaomi's TV was unveiled in the “Taking the Tiger Mountainâ€.
Lei Jun's original micro-blog is like this: Xu Kexin's film "Taking the Tiger Mountain", tells the stories of the People's Liberation Army squadron and the Northeastern Mountain Forest squatting for several years. @ Xiaomi Wang Chuan saw the premiere, a very high rating, also said that the film has embedded TV ads. I am wondering how the bandits film is embedded in millet TV. Is it through the show?
Coincidentally, Xiaomi TV's official Weibo also released Weibo on the 20th to tell how Xiaomi TV appeared.
How did Xiaomi TV emerge from this historical film?
The answer is: The first appearance of Xiaomi TV was in KTV's K Song session, where contemporary young people went to sing K. The second appearance was in New Year's Eve watching TV. "Taking Tiger Mountain 3D" is a 3D spy action movie directed by Tsui Hark. It is starring Zhang Hanyu, Liang Jiahui, Lin Xinyi, Yu Nan, and Yan Liya. It is scheduled to be released in Mainland China on December 23, 2014.
This is the first heavyweight movie Jimmy implanted, and I don't know what the effect will be.
It is reported that Han Geng's scenes in the film have all brought out millet, and it can be said that Han Geng spoke for Xiaomi in this ministry.
Lei Jun, Xiaomi’s chairman, released a microblog on the 17th: “The Tsui Harmony movie “Taking the Tiger Mountainâ€, tells the stories of the PLA squad and the Northeastern Forestry Company’s many years of bandits fighting and fighting, and Xiaomi Wangchuan watched the premiere. It was very high and I also said that there was an embedded advertisement for Xiaomi TV in the movie. I was wondering how the bandit film was embedded in Xiaomi TV? Is it through the drama?â€
This Weibo has caused a lot of guesses and ridicule by many netizens. Liu Chunqi, a famous media source, said: “The millet + rifle used by our army, the Xiaomi smart telescope for mountain carvings, the infrared rifle with millet, and the friction of Li Yongqi’s millet skis Friction is the pace of the devil, the millet bracelet that the butterfly wears, and the millet air purifier necessary in the bandit's nest."
Liu Chun's Weibo was praised by Lei Jun and said it was "too imaginative!"
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