Marvell helps LG launch Google TV, the world's first integrated IPTV set-top box

21ic News Technology announced today that LG U+, a subsidiary of LG Group and a telecom service provider, selected the award-winning Marvell® ARMADA® 1500 system-on-a-chip platform (88DE3100) for its next-generation IPTV Google TV set-top box. The LG U+ set-top box delivers superior online streaming performance, opening up a new era of connected home entertainment for LG U+ consumers in Korea.

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Marvell co-founder Weili Dai said: "Marvell's successful collaboration with Google and other key partners in broadcast and cloud content delivery, as well as breakthrough set-top box products for Korean service provider LG U+, once again prove Marvell is leading the way in the development of Google TV and smart TV. I believe that the LG U+ set-top box, as a powerful digital control center in the home, will provide an immersive entertainment experience for mobile phones, tablets and smart furniture. The interconnected devices such as information appliances provide an intelligent home experience. Our cooperation will share with LG U+ customers the vision of always-connected, always interconnected 'beautiful connected life'."

Mickey Kim, head of Google TV Asia Pacific Partner, said: "LG U+ brings more and convenient entertainment experience to users, and it is the first to combine IPTV set-top box with Google TV. Marvell's technology will be Google TV and LG U+ terminal. Users provide the best price/performance ratio."

Recently, the ARMADA 1500 SoC platform won the prestigious American Business Awards in the "Best New Hardware Products or Services" and "Most Favorite Volkswagen Select Hardware" awards. Marvell believes in providing innovative interconnected TV solutions that meet the needs of OEMs, service providers and consumers, and promote smart TV and connected media playback devices in the market. Powerful, energy efficient, ultra-scalable and cost-effective, the Marvell ARMADA 1500 series includes a high-performance ARM-compatible dual-core CPU designed to enable devices with PC-class processing power for powerful web browsing and Flash support. And other key technologies. Qdeo® video processing features include scaling, noise reduction, progressive, low bit rate network video image enhancement and frame rate conversion (FRC) for immersive HD and 3D video experiences.

LG U+ plans to launch the service in the fourth quarter of 2012.

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