LED industry how to open up the channel market

How to develop the channel market for the LED industry has always been explored. Of course, people in the industry all know that the e-commerce model can greatly save costs. As long as there are warehouses, they can be sold, which saves the cost of physical storefronts or supermarket shopping mall entrance fees. The problem is that the cost is greatly reduced at this level; automatic orders are accepted, which greatly eliminates the cost of hiring sales guide personnel; the openness of the network determines the openness of network sales, and the sales market is no longer subject to geographical restrictions; The declining LED industry is undoubtedly of great significance. However, there is a long way to go, and emerging e-commerce has its natural advantages. However, these advantages are not suitable for all industries and are not suitable for all enterprises. If the chosen channel is not suitable for you, then the so-called cost savings may become a luxury.

So how exactly can the LED industry stand out in many choices, survive, and continue to grow stronger? According to the current market situation, the following points are summarized:

From the perspective of the development trend of the times, the e-commerce model is undoubtedly a new star and will surely become the final trend of commodity sales. However, although this trend exists, it does not seem to be mainstream for the foreseeable period. In a long period of time, physical store sales are still the main body of LED industry. This must be very clear. For modern home improvement, lighting has become an inseparable component. Under normal circumstances, after selecting the main lighting facilities and design, it will not change much during the entire decoration life cycle. What kind of light source to choose, what kind of light to choose, but also need to carefully selected. In this case, the vast majority of consumers are generally unlikely to choose to buy online, at least for the first time will be in the physical store.

It is precisely because the entity sales are based on trust after the prior products. The customer source is more stable than the emerging e-commerce retail industry. Both the development of new customers and the maintenance of old customers have better operability and predictability. . For most LED operators, this is a natural choice. Although we see that current LED terminal sales are not very satisfactory, this is not the reason for which sales model, but the current performance of the entire industry.

The last step is to recognize the advantages and disadvantages of various channel models. Traditional physical store sales channels, long history, face-to-face exchanges, good goods, and then shot, often can easily get people's trust. In addition, “the monk cannot run away from the temple”, it is also greatly beneficial to administrative supervision. From the perspective of people's consumer safety, more and more of the main consumer groups will of course rely on the entity purchase channel for a long time. At the same time, consumer shopping is not only simple to buy, but also more to find a way of spending leisure in a busy life.