Since the beginning of February, many people have begun to work hard for the renovation of new homes. The first renovation season after the New Year has gradually arrived. The home improvement market is heating up, which is also a welcome opportunity for lighting sales.
After the Spring Festival, merchants in the Wenzhou Oriental Lighting Market have also prepared for the battle, and adjusted the position of each brand in a targeted manner, and new products are also being launched. Some merchants began to decorate the facade before the festival, preparing for the booming spring lighting. The freight department, which is separated from the oriental lighting market by a wall, is also busy, and the smooth flow of logistics provides a guarantee for the timely delivery of new products.
Simple home lighting is mainstream
In the process of communication with the merchants, the reporter learned that low prices are no longer the “killer†of lighting dealers. In contrast, consumers pay more attention to the style, brand and service of the lamps. Among the people who came to the oriental lighting market to buy lighting, many consumers also invited the designers of the decoration company to provoke the dizzy. The designer considered more of the matching of the lamps and the space, the matching with the furniture, etc. The price was Second.
The owner of Jin Chenglin Lighting told reporters that Wenzhou people like new and simple lighting. Those cumbersome crystal lamps, installation and care are not very convenient, sales in Wenzhou market is not very optimistic. Simple home lighting is the mainstream product purchased by Wenzhou consumers.
At present, the overall consumer demand in China's home lighting market has also shown such a development trend. Such as: the function is further subdivided; the design is artistic; the design advocates nature; the color is increasingly rich; the combination is increasingly popular; the application is high-tech, multi-functional, energy-saving and environmentally friendly. These are not only the main development directions of the current and future home lighting.
The pace of life is accelerating, the pressure of work is constantly increasing, and the family, as a place for modern people to rest and live, is also concerned and valued by people. The living room becomes a personalized space that shows the master's thoughts, feelings, culture, and aesthetic appeal. Home lighting is no longer a simple lighting, but a need for an emotional life. The styling, style and color of the lamps are becoming more and more sophisticated, and more and more artistic effects are pursued.
Consumer demand for home lighting has gradually shifted from medium to low to medium to high. This shift in demand has provided the impetus for the screening of products in the lighting market and the purification of the brand. People pay more and more attention to the quality and style of lighting, and deepen their understanding of lighting, which also provides an opportunity for the transformation of Wenzhou lighting market. As long as you capture the consumer demand, the market will be full of energy.
Nearly 30 properties opened this year
The warming of the Wenzhou property market has also laid the foundation for the coming of the peak season of the lighting market this year.
According to the statistics of Wenzhou Municipal Bureau of Statistics, in 2007, Wenzhou completed real estate development investment of 19.249 billion yuan, an increase of 20.5% over the same period of the previous year; the newly-built housing construction area was 5,762,100 square meters, an increase of 18.4% over the previous year. The data shows that there have been significant increases in the two important indicators of real estate last year.
This year, nearly 30 properties in Wenzhou City opened at this year. This crazy market situation has made the lighting industry feel a strong warmth. In 2008, the lighting market “assembly number†is about to blow.
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