On November 22, 2006, in a professional lighting market in Nanjing, He Linhua (a pseudonym, the same below), who has been operating lighting for 10 years, took a lost dream and bid farewell to his lighting distribution. career. It is understood that before 2004, He Linhua's business has been very hot, however, after entering 2005, He Linhua's business is on the decline, so rapid decline process, what problems did He Linhua's lighting store have? Opening the lighting business dream Before 1996, most of the lighting enterprises in Nanjing belonged to state-owned enterprises. At that time, the employees of state-owned lighting enterprises required local hukou, and He Linhua was an authentic Nanjing person, so he entered a lighting company in Nanjing smoothly. During his several years working in a state-owned lighting company, he was seriously responsible for his work and was often praised by the company's leaders. Due to his work relationship, He Linhua had an in-depth understanding of the lighting industry, so he made up his mind: he made lighting fixtures. At that time, he went to Zhejiang to purchase lighting accessories, returned to his home to assemble, and then got the market to sell. He always thinks: This brilliant career has just begun, when can I make a career in the lighting industry? This belief has been buried in the heart of He Linhua. One night, he suddenly dreamed that he had a big shop and his business was hot. On the second day, He Linhua discussed with his wife, and after accumulating enough funds, he opened a shop in his dream in the Nanjing market. By the beginning of 1996, He Linhua had accumulated a certain amount of money by assembling and selling lamps. So he opened a shop in his dream in a lighting market in Nanjing. At that time, the potential and space of the market was huge, and how much it earned was how much it earned. He seemed to feel that it was God's will to do business in the lighting industry. Because He Linhua is honest, pays attention to friends, and is kind, many businesses are taken care of by friends. Flexible experience to make quick money During the period of 1997-2003, the sales of lanterns in the Nanjing market have been very good, and dealers operating lanterns can make big money, especially in the late 1990s, consumers who bought lanterns still need to queue up for purchase and distribution. The sales profit of the business is very impressive. The operation of the lantern before 2003 was the strength of He Linhua. He attached great importance to the style of the lantern. The only drawback was that he did not pay attention to the brand image. At that time, He Linhua mainly sold all-copper lamps, traditional living room lanterns, etc. The main products came from the ancient town of Zhongshan, Guangdong. He Linhua's storefront products were updated frequently, and the latest lanterns were displayed almost every day, but for those who were not well-sold. Lantern, he immediately made special treatment. Due to the flexible form of operation, He Linhua quickly took a job. At this time, He Linhua has earned at least 2 million in operating lanterns. At that time, in addition to He Linhua's operating lamps and lamps earned a lot of money, there are Nanjing Jinuo Lighting, Jinli Famous Lighting, Renhua Electric, Shicheng Lighting, Aodaqi Lighting, Times Lighting, etc. These dealers are all doing in the Nanjing market. The old predecessors of the lamps. Management vulnerabilities "missing" 500,000 In this world, everyone is not afraid of more money, afraid of less money, and live a poor life. People who have money want to earn more money and live a happy life for their children and grandchildren.
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