[Baidu VR original manuscript, reproduced please indicate the source]
(Beijing time, March 10, 2017) The Digital Kingdom was established in 1993. It had previously supported VR live technology for Faye Wong's concert. In the past 20 years, the Digital Kingdom has been dedicated to film special effects production. In recent years, the company has Starting to enter the field of VR, the digital kingdom has a very "prestigious background." One of the founders was James Cameron, the director of "Titanic" and "Avatar."
VR application creation platform Sprawly
In addition, the Digital Kingdom also participated in a series of sci-fi blockbuster special effects productions such as The Avengers Alliance, The Deathly Attendant, and The Suicide Squad. It has won Oscars nine times, but with the fierce competition in the special effects industry. The company was in trouble in 2010 because the parent company was a private company of Wyndcrest Holdings, which opened a new animation studio and invested in filming and production. Due to the relatively long cycle, the project's capital investment was very huge and it was eventually "killed." Digital Kingdom, in 2012, had to declare bankruptcy because of a broken capital chain.
In March 2013, the Digital Kingdom was sold to the listed company, Aoliang Group, a waste acquisition business in Hong Kong. Since then, the company started to undertake games and advertising business in addition to traditional movie special effects. For example, it participated in Nissan in 2014. , Kia, United, and "Assassin's Creed" games and other related projects.
VR application creation platform Sprawly
Recently acquired Sprawly, a company specializing in creating VR experience solutions. The purpose of this acquisition of Digital Kingdom is to expand VR and 360-degree areas, and demonstrate the company's technology and strength in the VR industry.
In early 2016, Sprawly is also launching an Internet beta for Samsung Gear VR that allows users to explore Internet content in an immersive environment. Amit Chopra, executive director and chief operating officer of Digital Kingdom, also stated: "Eric Neuman's experience in 360-degree video interaction and platform development is the key to building our VR platform. The digital kingdom will be oriented toward VR and 360-degree video services in the future. In other areas of expansion, this is one of our important layouts."
At present, Digital Kingdom has collaborated with HTC Vive and Qualcomm to carry out many projects, such as Faye Wong’s 2016 live VR broadcast, and a series of VR game effects.
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