The market rumors that Hon Hai Group will carry out the plan to acquire Ruixuan, but Ruixuan did not specifically deny or acknowledge this rumor.
Due to the high sales volume in North America, Ruixuan’s 2009 Q4 revenue was NT$17.46 billion (the same as the new Taiwan dollar), a 20% increase in a single quarter. The gross profit margin was upgraded to 13.4% due to the launch of LED TV and supply chain consolidation. Better than expected. Q4's pre-tax profit of 766 million yuan in a single quarter, the annual after-tax surplus of 2.003 billion yuan, both hit a record high.
The industry believes that the growth momentum of Ruixuan in 2010 comes from the increase of LED TV penetration rate and the continuous interest of Lexuan in the industry. It is estimated that Ruixing LED TV will ship 1.2 million units in 2010, with a penetration rate of 23%, which is sold in Vizio North America. Leading position and the promotion of mainland TV brand assembly orders, Lexuan profit is expected to increase, 挹 瑞 Ruixuan industry income increased simultaneously.
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