Chinese color TV companies are playing the role of laser display technology promoters

From the products displayed by TV manufacturers at CES stations over the past few years, it can be seen that laser display technology has become the new darling of home appliance companies and projection companies. Sony, LG, Hisense, Changhong, Konka, Barco, Christie and other domestic and foreign large-screen display industry leaders are laid out in this area, and continue to make breakthroughs, laser display technology has also made considerable progress.
Laser display technology is the fourth generation display technology following black and white display, color display, and digital display. Among the ever-evolving display technologies, laser display technology represents the future development trend and mainstream direction of display technology, and is the focus of competition in the future display field. It inherited all the advantages of digital display technology, using red, green and blue three-color laser as the display light source, achieved a major breakthrough in colorimetry, and solved the long-standing color gamut color reproduction problems that have been pending in the display technology field. , so it can perfectly reproduce natural colors.
Laser display technology is a new generation of core technology in the television industry. It can truly realize ultra high definition, full color and true 3D. At present, our country is in the same level as the developed countries in terms of laser display technology, individual indicators such as color gamut are even better than those in developed countries, and key technologies such as key components for projection laser display have been overcome. For example, in the 2017 CES Consumer Electronics Show in China, Changhong and Hisense, well-known home appliance companies in China, brought new laser television products to consumers around the world. Among them, the CHiQ laser cinema exhibited by Changhong boasts features such as large screen, high brightness, and wide color gamut; Hisense has revealed a brand new 4K laser television Hisense 100H10D that can clearly see the picture even during the day, and supports HDR technology to restore Picture details.
Laser TV has a large screen, high brightness, small size and portable, relatively low cost, long life and a number of competitive advantages, to cultivate survival and rapid development space for laser television. At the same time, the maturity of the industry chain continues to increase, and the high-power and high-brightness RGB three-color laser light source technology matures. Based on the unified display technology of DLP solutions, the core technologies of optical engine design and process processing are further mature, and the lens production capacity expansion meets future production plans. Factors such as the anti-glare screen scale production capacity and the rapid decline in cost will continue to improve the production capacity and cost of the company in the laser cinema market, so that more companies can enter the laser television field to promote the development of this industry.
In the field of television, following the OLED and quantum dots, laser display technology is rapidly emerging. Hisense and Changhong are the earliest practitioners in the field of laser display. Laser TV is also a strategic product of many home appliance companies in 2017.
Today, laser display technology has become the focus of a new generation of display technology competition. China is in the same advanced level as the international developed countries in this respect, and it is hoped that the display industry will achieve leapfrog development through laser display.
Analysis of related industry sources said that technology has never been good or bad, how to mature applications is the key. Laser TVs have features such as mobile, large screen, and wide color gamut. Just as laptops replace desktop computers, mobile is a potentially big market. LCDs and OLED displays are fixed, and TVs have limitations in their size. However, laser televisions are not affected by factors such as size and distance, and the movement is also convenient. In the future, laser displays will form a scale of 100 billion U.S. dollars in four markets: large screens, home theaters, televisions, micro projections, mobile phone projections, and game consoles. Who can fully display and apply the advantages of laser display, with high-fidelity laser display constantly satisfying the best visual enjoyment of human beings, then it will be able to seize the opportunities in the upcoming big-screen battle.

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