The voice roaming fee was cancelled in 2017, and the data roaming fee was cancelled in 2018. The disappearance of policy dividends has not only caused operators to lose a large amount of real gold and platinum, but also forced operators to continuously adjust their business and structure. Operators once used regions as barriers and faced adjustment and optimization of various business strategies and models that relied on roaming charges. Many articles published in industry media including China Communications Network have repeatedly emphasized the adjustment strategies that operators need to make to avoid internal attacks across the country. Now, according to information posted by netizens on the Communication People’s Home Forum, China Mobile has begun a new operation attempt to test integrated operations on a larger scale.
Here is a direct repost of China Mobile’s business promotion content posted by netizens on the forum: “Introduction to the National Family Network: 10 yuan/month, 3 nationwide mobile numbers can be added as members of the network, and domestic voice calls between members are free. Also available. 15 additional secondary numbers are added, the provincial secondary number is 1 yuan per card, and the external secondary number is 2 yuan per card, and the cost is paid by the main number. The main card is opened by editing KTQGQQW to 10086, and editing QXQGQQW to 10086 to cancel, after processing Effective immediately, and will not be accepted after 19:00 on the last day of the month." The target user range of the National Family Love Network business not only exceeds the scope of the prefecture and city level, but also has a national perspective. It solves the troubles of many users with high communication fees, especially those users whose communication fees are paid by the company for their employees. In the future, users with such high communication fees can share their call charges with their relatives and friends across the country in the form of voice services through such a method of 1 (one main card) + 18 (eighteen secondary cards). In addition, this service is also very suitable for corporate users, especially companies with branch structures across the country, which can connect employees scattered across the country through the National Family Network.
For China Mobile's provincial and municipal companies located in economically developed areas, the National Family Love Network business has increased the business volume and ARPU of the main card users through business bundling, so it has a high promotion enthusiasm. In fact, the business promotion posted by forum netizens The photo shows that the service was launched by China Mobile Beijing. From the perspective of China Mobile as a whole, it has achieved a nationwide game of chess for the users who retain the stock, and the barriers for users to leave the network are strengthened through business bundling. Some netizens even use the "mobile curve to retain customers' routine" to express the business's retention of the stock users. Function; for the development of incremental users, the quality of users developed separately in 31 provinces and cities is generally low (high churn rate), and now they are bundled and developed together in the form of "1+18", and the quality of newly developed incremental users It must be improved. However, after testing by netizens in many places, the service of the National Family Love Network has only been opened in a few provinces and cities. At present, some netizens have successfully handled the business in Beijing, Jilin and Hubei respectively. Judging from the business handling situation reported by netizens from all over the country, the various processes are still not perfect, and there are still gaps in the online hall, short hall, and customer service, which are not completely matched. Whether the Nationwide Family Love Network business can be promoted nationwide in the future is temporarily unpredictable. After all, it involves internal adjustments such as billing and settlement, and the overall profitability remains to be verified.
2. Further opening up, China Mobile is also trying to absorb Unicom’s telecom signalThe propaganda posted on the forum from a branch of China Mobile Guangdong Company showed that “China Mobile is committed to bringing people closer together. Now 551 Home Network is free for half a year, and friends who newly opened 551 Home Network can enjoy 1 main account. Bind 4 sub-numbers for free! All mobile users quickly add up! The sub-number can be a number outside the city or a province, and a Unicom/Telecom number can also be connected to the network." Let's first make a key point: "Unicom/Telecom numbers can also be connected to China Mobile's home network." This degree of openness far exceeds the "free call" that China Unicom used to play. It is really new. In the leaflet, we saw the package tariffs and how to handle them. However, no netizens have reported the status of the handling, especially how China Unicom and China Telecom have joined the "551 home network, and the business use and consumption after joining." We hope that some friends from Guangdong can give feedback on the handling, use and consumption of the business after reading this article.
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