Recently, the reporter saw such a microblog on the Internet: "I am a hard-working lighting person. It is a hard-working product dealer who is trying to force the lighting people to work hard.
Everyone can't help but ask: What makes dealers so miserable?
In the hot sun, the dealer Mr. Zeng is carrying a few people from the shops of Jinfu Lighting City to move things out, and there are few things left in the shops. When the reporter asked Mr. Zeng to move away, he told reporters that they were originally the dealers of the beautiful lighting. Since they could not make ends meet these few months, even the rent could not be afforded, so they decided to give up selling lamps and sell refrigerators in another market. went.
Shortly after Mr. Zeng’s departure, the reporter found that two stores on the second floor of the F District of Jinfu Lighting City also posted a subletting announcement.
The rent is not good, it makes the business headache
The reporter randomly surveyed the rents of shops in various lighting cities in Chengdu. Taking Jinfu Lighting City as an example, the annual rent of shops of about 120 square meters is about 150,000 per year, and some are as high as 200,000, which does not include the store transfer fee. The dealers interviewed by the reporter generally felt that the rents of the shops in the three lighting cities of Jinfu, Fuhe and Dongheng were expensive. This is also the case that a group of merchants like Mr. Zeng introduced in the past three months and at the beginning of this article are overpriced. The meager problems have moved away from the lighting city and even switched to other businesses.
Mr. Guo, a dealer with a store in the Brilliant Lighting City, told reporters that the rents in the national lighting market have been rising in the past two years, although the rents of various lighting cities in Chengdu have not risen in recent times, but 100,000 per year. The pressure of 100,000 rents is still quite stressful for dealers. "Good distributors can still maintain good returns, but some small storefronts, miscellaneous dealers business is more difficult to do, who can still stand in the lighting city for a few months?"
Table 1: Rent price list of Chengdu Lighting City Shop (with 120 square meters of medium-sized shops as the survey object)
The reporter found that the shop rent of Chengdu Bayi Lighting City is relatively cheap compared to other stores. Shops in Zone A and Zone B of the Lighting Factory are basically in full rent, and the market is relatively mature. There has not been a large-scale move of merchants, and basically there is no empty shop for rent. The dealer Mr. Li told reporters: "There are some businessmen coming here to find a shop. Visiting the entire Bayi Lighting City has not seen the transfer of pavements or empty shops. The rent here is relatively cheap, and many of them are high-end brands. Dealers are also willing to come here."
In the opinion of most dealers, rent is an important part of daily operating costs. Excessive rents make the business that is difficult to do worse, and eventually have to be forced to opt out of this market.
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