As the development of the VR (virtual reality) industry matures, its use is no longer limited to the game field. At the same time, the camera manufacturing giant Canon is also keenly aware of the huge potential of VR, ready to catch this ride. Recently, Canon released a VR app that allows users to test cameras and lenses before purchasing. This not only facilitates the consumer, but also a beautiful marketing, it can be said to kill two birds with one stone. The following is the detailed content and analysis.
Buying a camera or lens is often cumbersome. However, Canon recently used VR to make this process easier. In the past year, it turns out that VR is more than just a gaming device. For example, Oculus Rift and HTC Vive are used in many incredible areas, from medicine and psychology to art and design, but they are all different. It’s shocking to see people developing so many creative VR apps. Canon, the camera giant, seems to have foreseen the potential of VR because they have officially released an application on the Oculus Rift platform, where users can test images of various Canon cameras and lenses.
The application (expected) is officially named "Camera Simulator by Canon Labs" and is currently available for free download at the Oculus Rift. Users can choose from three different Canon cameras (Canon EOS 5D MKIII) Canon EOS 1D X and Canon EOS 70D), as well as three compatible lenses (reliable 24-105mm f/ 4, classic 50mm f/1.4 and beast-grade 70-200m f/2.8). Next, you can change all the usual manual settings, such as IOS, exposure, aperture, etc., and then test the newly generated image with the virtual scene as the main body. This is fast and simple, and it's very intuitive. I think that the application introduction provided by Canon can help you understand more deeply. The original text is as follows:
“In a stunning virtual environment, take high-quality photos with authentic Canon cameras and lenses. Adjust manual settings like a professional to take great photos. Combine three cameras and lenses, and each device With your own parameters and features, you will be sent to multiple vantage points, or tilted, or bent over, adjust the camera's zoom ratio, and finally complete the perfect composition. In addition, you can also use creativity to adjust the exposure triangle Three corners, ISO, shutter speed and aperture. Finally, view your photos at full resolution on the desktop, keeping in mind that the photos should have the appropriate analog exposure, motion blur and depth of field effects.†From a product advertising perspective, this It is a wise move. Potential buyers not only have the opportunity to test their favorite cameras and lenses before starting a product, but they can also improve their shooting skills and gain a deeper understanding of the device. This Oculus app contains parameter information for all devices and the price of each product. Even more frightening is that they also allow users to purchase specific devices in the app!
Canon has discovered a whole new way to market their products, and it is certain that many other well-known companies will follow suit in the coming months. On the other hand, home improvement giant Lowe's has already joined the battle, making its own AR (Augmented Reality) app, allowing users to decorate their home with virtual furniture before buying.
Lifting Columns,Lifting Column,Linear Servo Actuators,Linear Servo
Kunshan Zeitech Mechanical & Electrical Technology Co., Ltd , https://www.zeithe.com