Artificial intelligence has added new wings to China's color TV industry.
At present, my country is one of the countries with the fastest development of AI technology in the world. As early as July 2017, the State Council issued the "New Generation Artificial Intelligence Development Plan" to promote the AI ​​process. This year, artificial intelligence has gone deeper into the color TV industry and combined with mainstream display technology to form the "best partner", triggering a series of brand-new changes in China's color TV industry.
Among the TV display technologies, OLED, laser TV, and quantum dots are the most popular, and the trend of opposition and differentiation between the major camps has become more prominent. Especially this year, in China's color TV market, the OLED Corps represented by Skyworth and the Laser TV Corps headed by Hisense compete fiercely. The smell of gunpowder between the two is very strong and new products continue.
In the desperate competition between the two, the retail scale of OLED and laser TVs has also shown rapid growth. According to data from AVC (AVC), in the first half of 2018, the scale of OLED TVs increased by 110.3% year-on-year, and the scale of laser TVs increased by 241.5% year-on-year. Similarly, the market share of artificial intelligence TV in the first half of 2018 was 45.8%, an increase of 28% over the same period last year.
OLED, laser TV and AI artificial intelligence TV have all achieved rapid growth. Driven by mainstream color TV manufacturers, a certain "chemical effect" has occurred between these three technologies. The latest trend of "AI + display technology" has made color TVs a reality. The main tone for high-end product upgrades.
AI + laser TV = smart super large screen
Due to the improvement of people's requirements for the quality of life, in recent years, laser TV has developed rapidly, and its proportion in the projection industry has become higher and higher. Compared with traditional LCD TVs or OLED TVs, laser TVs break the barriers brought by screen size, allowing consumers to enjoy larger screens at a more substantial price. It occupies a small space and is placed against the wall. The space required is basically the size of a wall. At the same time, the soft reflected light of laser TV is also beneficial to protect eyesight.
Based on the inherent advantages of laser TVs, there are data forecasts that the sales of laser TVs will increase by 100%+ year-on-year in 2018. Laser TVs have become an important product line currently being deployed by major TV manufacturers. In terms of TV intelligence, AI technology has penetrated into laser TVs, adding luster to the development of laser TVs. Laser TVs equipped with AI have become a new way out for TVs. A smarter and larger screen product experience has brought users an unprecedented experience. Enjoy watching movies.
In the field of laser TV, Hisense is undoubtedly the leader of the laser TV camp. Public data shows that during the Golden Week of this year, the sales of Hisense brand laser TVs increased by 591.45% year-on-year, setting a new sales record. Not only that, before, Hisense’s 80-inch laser TV was in short supply. In August, Hisense’s laser TV accounted for 64.37% of the 80-inch and above market in China. The popularity cannot be underestimated.
In addition to the two most selling features of large screen and eye protection, Hisense Laser TV puts more emphasis on AI. By carrying Hisense AI operating system, Hisense Laser TV can automatically identify and analyze the picture being broadcast on the TV screen, realize intelligent self-switching of multiple scenes, and match the best audio-visual program according to the type of program.
In addition to Hisense, Internet brand Baofeng is also a chaser in the laser TV field. Although it is not as good as Hisense in the overall market share, Baofeng's laser TV is also regarded as a guest in the industry, especially its Baofeng Laser released in May this year. TV M1 brings a more immersive home theater-style experience to Chinese families.
In particular, the storm laser TV M1 also has built-in artificial intelligence technology, making the laser TV more intelligent and convenient to use. Not only can it recommend more related types of movies based on personal preferences and voiceprint recognition, but it can also combine user behavior big data to achieve personalized services for thousands of people.
The combination of AI + laser TV allows users to enjoy large-screen smart movie viewing, and also allows color TV companies to find the key to product upgrades, which has played a pivotal role in promoting the further development of the entire color TV industry.
AI + OLED TV = smart ultra-high quality
If laser TVs equipped with AI technology are coming in aggressively, then OLED TVs equipped with AI technology have already taken the limelight. Compared with Hisense’s dominance in the laser TV camp, OLED is more favored by most color TV companies for its inherent advantages such as self-luminescence, and mainstream color companies such as Skyworth, Konka, and LG firmly stand in line with OLED. Even Hisense, which has a deep layout of laser TVs, also announced that it will launch OLED TV products in the third quarter of this year.
Moreover, China's OLED era will also begin. LG Display, the world’s first large-size OLED panel manufacturer, recently announced its OLED China market strategy, announcing that LG Display will work with China’s upstream and downstream partners to further build the Chinese OLED ecosystem and provide consumers with a better TV experience. At the same time, LG Display is also investing in the construction of an OLED factory in Guangzhou, China, with a total investment of 46 billion yuan. It is expected to start production in July 2019 and target mass production in the second half of next year. By then, the cost of OLED TV panels is expected to be greatly reduced, and the OLED TV market will further expand.
In the past two years, OLED TV products have emerged in endlessly. This year, OLED TVs equipped with AI technology are on the rise. China's mainstream traditional color companies represented by Skyworth and Konka are even supporters of the AI+OLED combination. Konka released two new OLED TVs, V1 and R2 in August, which not only have excellent picture quality, but also advanced to a higher level in artificial intelligence applications.
It uses a full-ecological artificial intelligence voice system, which not only realizes necessary skills such as voice control of TV and AI interaction, but also controls smart homes. The artificial intelligence voice covers 36 life scenes of food, clothing, housing and transportation. The public can experience the services of ordering takeaway, checking the weather, asking stocks, booking movie tickets, checking maps, and ordering flowers through TV voice, and can enjoy a full ecological intelligent life without leaving home. It really allows users to experience the changes in people's lives brought by artificial intelligence while experiencing ultra-high-definition picture quality.
In addition to Konka, Skyworth TV also performed outstandingly. It was already far ahead in the field of OLED display, and it continued to independently develop AI chip technology to escort the development of OLED TV. Since 2013, Skyworth has developed and produced 11 generations of OLED products. In the MAX TV OLED series newly launched this year, both the flagship version S9A and the exclusive version W80 are equipped with the Chameleon AI chip independently developed by Skyworth for US$6 million. The first OLED TV equipped with dual chips.
It is particularly emphasized that the Skyworth Chameleon AI chip can enable OLED products to improve the picture quality in all respects on the basis of the super picture quality that is inherently equipped with pixel light control. In addition, "full-time AI" is undoubtedly the highlight of Skyworth's technology this year. Skyworth's full-time AI technology breaks the traditional AI's first power-on and then-operate mode, and realizes awakening at any time and responsive to requests. It is summarized by the industry as "full-time awakening, changing speakers in seconds, and intelligent response".
In short, AI+OLED not only makes the picture quality clearer, but also allows users to enjoy the intelligent interactive experience brought by artificial intelligence TV. This is a product route that is currently being carried out by almost all companies that advocate OLED display technology.
"AI + display technology", empowering the future of the color TV industry
The free collocation between artificial intelligence technology and display technology makes color TV products more technically capable and richer in technical content. In fact, under the dual background of the current poor market situation and consumption upgrades, "AI + display technology" also empowers the development of the color TV industry, opening up a new path for the future of the color TV industry.
According to AVC data, the retail volume of China's color TV market in the first half of 2018 was 22.6 million units, a year-on-year increase of 3.6%, and the retail sales volume was 72.5 billion yuan, a year-on-year decrease of 2.0%. According to data from another research organization, Yikang, the retail sales of color TVs in the first half of 2018 was 71.1 billion yuan, a year-on-year decrease of 5.9%.
What's more tragic is that the 11th Golden Week, which is known as the weather vane and barometer of the future market, failed to bring a boost to the color TV market. The "Eleventh" Promotion Summary Report of China's Color TV Market in 2018 released by AVC shows that the three-week cumulative retail volume of color TVs during the "November" promotion period in 2018 was only 3.6 million units, a year-on-year decrease of 8.4%. , Retail sales of 12.1 billion yuan, a year-on-year decrease of 22.1%, both hit a record low. China's color TV market is still constrained by the downturn in its development.
At the same time, China's color TV consumer market is showing a trend of consumption upgrade. Among the TOP10 best-selling models monitored by AVC, the number of thousand yuan machine models is decreasing. From the perspective of the price per size, there has been a significant increase in 2018.
In addition, relevant data also shows that the consumer confidence index is gradually rising in 2018, and the concept of consumption is gradually shifting from buying products to enjoying services, and the purpose of consumption is shifting from meeting daily needs to improving the quality of life. In Other words, when consumers buy color TVs, price is no longer the first factor to consider, but focuses on improving the quality of life.
One is the poor sales status of the industry, and the other is the demand for product upgrades brought about by consumption upgrades. The color TV industry is facing a side-by-side attack. The color TV products of "AI + display technology" can well solve the problems encountered by the current color TV industry.
First of all, Chinese consumers’ demand for large-screen TVs is increasing. The average size of Chinese TVs is much larger than that of North America and Western Europe. Laser TVs have strong competitiveness in the field of large-screen TVs. In the future, laser TVs will be in terms of size, display, and application scenarios. Will continue to upgrade to better meet consumer demand for large screens. Laser TVs equipped with AI technology can better meet the user's dual requirements for large screens and intelligence, which is one of the important outlets for high-end consumption.
Secondly, Chinese consumers not only have a good impression of large-screen TVs, but also have higher requirements for ultra-clear picture quality. OLED is undoubtedly the best player to bring perfect picture quality. With its unique advantages such as no need for a backlight, self-illumination, larger viewing angle, richer colors, significant energy saving, and flexible bending, OLED is recognized by the industry as the next-generation display technology. It is equipped with AI technology, which can be described as a combination of power and power, which can meet the needs of users for high-end color TVs to the greatest extent.
The continuous upgrading of color TV products can also further stimulate the consumer market, thereby enhancing the bargaining power of color TV companies and expanding profit margins. It can be said that the new choice of "AI + display technology" has a very important promotion significance for the enterprise itself, the change of market status, the satisfaction of user needs, and the future development of the industry.
Ecome radio,Portable Two Way Radio,Motorola Vhf Handheld Radio,Multi Band Portable Radio
Guangzhou Etmy Technology Co., Ltd. , https://www.digitaltalkie.com