On December 27, Ali Family Entertainment (formerly Ali Digital Entertainment) held a press conference to announce its strategic cooperation with Mango TV. In the future, you will not only see Youku's content on Tmall Box Mango Edition, Ali's TV brand, and set-top box, but also various variety shows from Mango TV.
It is reported that the cooperation between Ali Family Entertainment and Mango TV is mainly based on the content. The Mango Internet TV broadcast control license in the cooperation model of the two parties will integrate "Mango + Youku" content. In the future, Alibaba's terminal products, in addition to having the content of Youku itself, are the phenomenon-level IPs for pure-play IP and IPTV, such as “Where is Daddy?â€, “Mom is Superman,†and “Golden Bachelorâ€. Will become the key to attracting users.
In addition, after the cooperation between Ali Family Entertainment and Mango TV, the two companies will also open up the membership system and advertising system at the same time, such as the joint launch of the Diamond Super Member. This member's rights and interests will include the full-screen video member of Mango TV and the rights of Youku Film and Diamond, and users will enjoy the rich content resources of both parties, which are known as the “black card users†of major banks.
According to public information, along with the latest mango TV, enterprises that have entered the Ali family entertainment ecosystem include the number of licensees of Huada, CIBN, Mango TV, Youku, the content end, and Haier, Konka, among traditional TV manufacturers. Changhong, Hisense, Skyworth, Sharp, Philips, Internet TV brands such as micro whale.
Of course, in addition to the enhancement of content, Alibaba Family Entertainment stated that it will continue to explore artificial intelligence in television systems. Based on the new tabletop streaming 5.0, Ali will fully understand the viewing preferences of you and your family through video content, big data, and cloud computing. Not only will each user have his own exclusive large-screen content, forming thousands of people. One-thousand-thick precision push, and more intelligent operations such as “seeing the edge X†and voice intelligence system, to enhance the overall viewing experience of the user.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, etc. on TV boxes, smart TVs, smart TV software, etc. Answering questions.
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