The 3D smart TV whirlwind is suddenly hitting the market.
In just half a month, TV manufacturers such as TCL, Konka, Skyworth, Samsung, and LG have introduced nearly one hundred new models of 3D smart TVs in China, and they have also been born with "3D without flashing", "3D with progressive lines", and " "Super smart" and "smart TV industry ecosystem" and a series of new 3D smart concepts.
"Whether it is 3D or intelligent functions, the over-concept marketing of major TV manufacturers is too obvious." On April 8, Zhao Bo, deputy director of the Electronic Information Department of the Ministry of Industry and Information Technology, stated without hesitation at the Smart TV Summit Forum of Shenzhen Electronics Fair. Relevant ministries and commissions should speed up the development of standards for all aspects of 3D smart TVs, otherwise there will be potential problems such as misleading consumers.
Peng Ye, research director of Zhongkang, pointed out that since there is no substantive progress in the triple play, smart TV as the representative of the triple play terminal will have its full application in sight, but as an essential feature of TV, this trend Will be irreversible.
The concept of flying
On April 9th, LG held a 3D smart TV new product exhibition in Guangzhou, and actually took a competitor's (Samsung's) 3D TV directly to do a physical comparison with LG's new products. Although LG is interested in using Samsung LOGO with shutter 3D The brand's name is covered, but in its new introduction, the content of shutter 3D TV flashing defects accounted for nearly 50%.
In response, Jin Zhongde, deputy general manager of LG Display Guangzhou, emphasized that the extensive investigation results showed that the shutter-type 3D flicker problem cannot be solved.
Coincidentally, when TCL announced its smart TVs, it also put the concept of "super" on its own and divided the TVs on the market into "non-intelligent", "primary smart" and "super smart" levels.
“The concept of 3D intelligence has been scrambled and faces overdrafts.†Xu Ming, general manager of Changhong Multimedia Industry Corporation, pointed out that consumers do not actually experience the audio and visual enjoyment brought by 3D smart TVs, and there is no domestic 3D TV channel in China. The release of dozens of 3D blockbusters is far from satisfying consumer demand for 3D content. The development of related industries failed to keep pace with the development of 3D intelligent terminal products.
"In the fast-growing period of 3D TV, TV manufacturers began to emphasize that their 3D technology is better and healthier, and attack each other. However, one-sided publicity may cause consumers to view 3D TV as unhealthy." China's stereoscopic 3D industry Union Secretary-General Tang Bin said.
Compared to the conceptual chaos of 3D TVs, the definition of smart TVs by various manufacturers is even more varied. The relatively uniform ones are the Internet functions, application downloads, and installation functions. However, with the current consumer home broadband cable status, most of the Internet TV and smart TV network functions sold have not been activated.
“At present, the activation rate of smart TV network functions is about 20%, and now the registered users of Huaneng.com have reached megabytes.†Wu Shenggang, CEO of TCL and Changhong Smart TV Platform provider Guangzhou Huaneng.com pointed out that the demand for smart TV users’ Internet access also needs an inspiration. In addition, the industrial environment needs to be standardized.
Changhong Technology Center insiders told the "First Financial Daily" that the current problem of triple play leads to TV manufacturers in the design of smart TV features, difficult. Since applications on smart TVs generally suffer from serial network (serial of cable television network, Internet, and telecommunication network), serial network not only brings about management problems of different operators, but also has related technical problems.
Promotion gimmicks
“The reason why TV manufacturers collectively hype 3D smart concept is mainly because new products need to be sold.†The above middle layer of Changhong Technology Center pointed out that some TV manufacturers even said non-smart TVs as smart TVs, especially in the domestic market. Under the current situation of negative growth in flat-screen televisions, everything comes from sales.
According to data from Zhongkang, the sales of 703 cities and counties and 5359 stores in China in January and February this year showed that in the first two months of this year sales of color TV products in the primary market fell by 11.46% year-on-year, and that in the secondary market increased by 1.33% year-on-year. The third and fourth-tier markets rose by 3.79% and 5.08% respectively year-on-year.
Peng Yu said that the sales of CCFL-backlit LCD TVs in the domestic primary market fell by more than 40% in January-February, while LED TV sales rose only 30% year-on-year. This increase or decrease shows that flat-panel televisions in the domestic primary and secondary markets Demand is growing negatively. Therefore, TV manufacturers hope to use the more powerful 3D smart TVs to stimulate demand in the primary and secondary markets.
TCL and Skyworth Digital’s announcement also showed that in the first quarter, TCL’s total sales of flat-panel TVs were 1,927,600 units, an increase of only 0.02% year-on-year. Skyworth’s domestic flat-panel TV sales in the first two months of this year were only 1,068,000 units, down 10% year-on-year.
To alleviate the pressure of negative growth in the domestic flat-panel TV market, TV manufacturers' 3D smart promotional gimmicks should also be based on business pressure, but the market pull effect is still very obvious.
According to data from Yikang, during the week from March 28 to April 3, the proportion of 3D TV sales to the total sales volume of domestic flat-panel TVs has risen to 13.88%. Wu Wei, Chief Engineer of Skyworth Color TV Division, also stated that May 1 promotion will determine the direction of 3D smart TV development this year.
“The main theme of May Day promotion is the price war. The price reduction of LED backlight sources has laid the foundation for the price reduction of products.†Peng Yu said.
According to Gong Weibin, general manager of LED backlight source Ruifeng Optoelectronics, the price of LED backlights in the first quarter of this year fell by nearly 20% from the fourth quarter of last year, and LED backlight costs accounted for nearly 20 percent of the total cost of LED TVs. Consider LED TV production time The impact of price cuts on LED backlights will be released during May 1st.
It can be seen that the real competition of TV manufacturers lies in LED and 3D technology itself. Perhaps based on this, in late March, Skyworth Digital, Jingyuan Optoelectronics and Delta Electronics invested 600 million U.S. dollars to build a LED chip production base in Zengcheng.
In just half a month, TV manufacturers such as TCL, Konka, Skyworth, Samsung, and LG have introduced nearly one hundred new models of 3D smart TVs in China, and they have also been born with "3D without flashing", "3D with progressive lines", and " "Super smart" and "smart TV industry ecosystem" and a series of new 3D smart concepts.
"Whether it is 3D or intelligent functions, the over-concept marketing of major TV manufacturers is too obvious." On April 8, Zhao Bo, deputy director of the Electronic Information Department of the Ministry of Industry and Information Technology, stated without hesitation at the Smart TV Summit Forum of Shenzhen Electronics Fair. Relevant ministries and commissions should speed up the development of standards for all aspects of 3D smart TVs, otherwise there will be potential problems such as misleading consumers.
Peng Ye, research director of Zhongkang, pointed out that since there is no substantive progress in the triple play, smart TV as the representative of the triple play terminal will have its full application in sight, but as an essential feature of TV, this trend Will be irreversible.
The concept of flying
On April 9th, LG held a 3D smart TV new product exhibition in Guangzhou, and actually took a competitor's (Samsung's) 3D TV directly to do a physical comparison with LG's new products. Although LG is interested in using Samsung LOGO with shutter 3D The brand's name is covered, but in its new introduction, the content of shutter 3D TV flashing defects accounted for nearly 50%.
In response, Jin Zhongde, deputy general manager of LG Display Guangzhou, emphasized that the extensive investigation results showed that the shutter-type 3D flicker problem cannot be solved.
Coincidentally, when TCL announced its smart TVs, it also put the concept of "super" on its own and divided the TVs on the market into "non-intelligent", "primary smart" and "super smart" levels.
“The concept of 3D intelligence has been scrambled and faces overdrafts.†Xu Ming, general manager of Changhong Multimedia Industry Corporation, pointed out that consumers do not actually experience the audio and visual enjoyment brought by 3D smart TVs, and there is no domestic 3D TV channel in China. The release of dozens of 3D blockbusters is far from satisfying consumer demand for 3D content. The development of related industries failed to keep pace with the development of 3D intelligent terminal products.
"In the fast-growing period of 3D TV, TV manufacturers began to emphasize that their 3D technology is better and healthier, and attack each other. However, one-sided publicity may cause consumers to view 3D TV as unhealthy." China's stereoscopic 3D industry Union Secretary-General Tang Bin said.
Compared to the conceptual chaos of 3D TVs, the definition of smart TVs by various manufacturers is even more varied. The relatively uniform ones are the Internet functions, application downloads, and installation functions. However, with the current consumer home broadband cable status, most of the Internet TV and smart TV network functions sold have not been activated.
“At present, the activation rate of smart TV network functions is about 20%, and now the registered users of Huaneng.com have reached megabytes.†Wu Shenggang, CEO of TCL and Changhong Smart TV Platform provider Guangzhou Huaneng.com pointed out that the demand for smart TV users’ Internet access also needs an inspiration. In addition, the industrial environment needs to be standardized.
Changhong Technology Center insiders told the "First Financial Daily" that the current problem of triple play leads to TV manufacturers in the design of smart TV features, difficult. Since applications on smart TVs generally suffer from serial network (serial of cable television network, Internet, and telecommunication network), serial network not only brings about management problems of different operators, but also has related technical problems.
Promotion gimmicks
“The reason why TV manufacturers collectively hype 3D smart concept is mainly because new products need to be sold.†The above middle layer of Changhong Technology Center pointed out that some TV manufacturers even said non-smart TVs as smart TVs, especially in the domestic market. Under the current situation of negative growth in flat-screen televisions, everything comes from sales.
According to data from Zhongkang, the sales of 703 cities and counties and 5359 stores in China in January and February this year showed that in the first two months of this year sales of color TV products in the primary market fell by 11.46% year-on-year, and that in the secondary market increased by 1.33% year-on-year. The third and fourth-tier markets rose by 3.79% and 5.08% respectively year-on-year.
Peng Yu said that the sales of CCFL-backlit LCD TVs in the domestic primary market fell by more than 40% in January-February, while LED TV sales rose only 30% year-on-year. This increase or decrease shows that flat-panel televisions in the domestic primary and secondary markets Demand is growing negatively. Therefore, TV manufacturers hope to use the more powerful 3D smart TVs to stimulate demand in the primary and secondary markets.
TCL and Skyworth Digital’s announcement also showed that in the first quarter, TCL’s total sales of flat-panel TVs were 1,927,600 units, an increase of only 0.02% year-on-year. Skyworth’s domestic flat-panel TV sales in the first two months of this year were only 1,068,000 units, down 10% year-on-year.
To alleviate the pressure of negative growth in the domestic flat-panel TV market, TV manufacturers' 3D smart promotional gimmicks should also be based on business pressure, but the market pull effect is still very obvious.
According to data from Yikang, during the week from March 28 to April 3, the proportion of 3D TV sales to the total sales volume of domestic flat-panel TVs has risen to 13.88%. Wu Wei, Chief Engineer of Skyworth Color TV Division, also stated that May 1 promotion will determine the direction of 3D smart TV development this year.
“The main theme of May Day promotion is the price war. The price reduction of LED backlight sources has laid the foundation for the price reduction of products.†Peng Yu said.
According to Gong Weibin, general manager of LED backlight source Ruifeng Optoelectronics, the price of LED backlights in the first quarter of this year fell by nearly 20% from the fourth quarter of last year, and LED backlight costs accounted for nearly 20 percent of the total cost of LED TVs. Consider LED TV production time The impact of price cuts on LED backlights will be released during May 1st.
It can be seen that the real competition of TV manufacturers lies in LED and 3D technology itself. Perhaps based on this, in late March, Skyworth Digital, Jingyuan Optoelectronics and Delta Electronics invested 600 million U.S. dollars to build a LED chip production base in Zengcheng.
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