Everything as originally envisioned, the story of the triple play is constantly repeating one principle: Telecom and Broadcasting just like a marriage of a Chinese couple, cannot be separated, and continue to move forward.
In May, the Nanjing Economic and Information Technology Commission used this text when summarizing the work of the Tri-Network Consolidation Pilot Project in the past year: It completed the phased objectives of the Tri-Network Convergence pilot project.
It would be appropriate to sum up the performance of the first anniversary of the triple play trial with this “concluded speech†with Chinese characteristics. It expresses the dual meaning with affirmative sentences: Some achievements have been made, and there are still many problems.
In fact, when we look back now at the 12 pilot regions identified by the State Council, and look at their exploration in the past year, we will discover the profound implications: Each of the 12 pilot regions is extremely representative. As long as there is a success, it will form an urban community with the same type of effect radiation and the same type.
Therefore, industry experts pointed out that the first anniversary of the Tri-Network Convergence Pilot Program should pay particular attention to the experience gained in each pilot region. This is the basis for the next decision of the government and the competent authorities.
However, as related to the Nanjing Economic and Cultural Committee, although the work is being actively promoted, the redistribution of resources and how to develop and efficiently use new resources have become the focus and difficulty. “Under the current institutional environment, common It has been very difficult to promote triple play."
Everything as originally envisioned, the story of the triple play is constantly repeating one principle: Telecom and Broadcasting just like a marriage of a Chinese couple, cannot be separated, and continue to move forward.
What is the score?
“Whether it is the media or the industry in the past year, it seems that it has been singling of triple play, but it is unfair to turn a blind eye to some of our attempts. This is not fair,†said a person familiar with the Xiamen City Economic and Information Commission.
The above sources told reporters that Xiamen's triple play idea is obviously different from other pilot cities. Relying on a solid e-commerce foundation, exploring online shopping, TV shopping, and mobile e-commerce integration is the main task for Xiamen to implement triple play.
The data shows that the retail sales of e-commerce network in Xiamen have rapidly increased from more than RMB 10 million in 2008 to nearly RMB 1 billion in 2010, and it is expected to reach RMB 2.4 billion in 2011.
At present, three major telecom operators in Xiamen are expanding their high-rate, high-capacity fiber transmission networks to accelerate the construction of wireless cities and provide technical support for the development of e-commerce. The government departments are also speeding up the construction of B2C e-commerce industrial parks, providing e-commerce companies with office space, logistics warehousing and distribution facilities to reduce the operating costs of e-commerce companies and provide institutional support for triple play.
The "Xiamen model" appeared unique in all pilot areas, but it also caused controversy. Supporters said that the “Xiamen model†has left the dispute between telecommunications and broadcasting, and is application-oriented, and it is the direction of integration of the three networks. Opponents believe that if they do not touch the old interest pattern in the pilot, they will not discuss it. In the triple play, the pilot lost its significance.
If the controversy over the "Xiamen Model" comes from the difference in the understanding of the triple play, the "Wuhan Model", which has attracted much attention from the media and the industry, has caused more thoughts because it has substantial innovations in practice.
In short, the “Wuhan Model†consists of Telecommunication Broadcasting Group’s “five-five-year joint ventures and the two sides taking turns in a sit-downâ€. This innovative move was soon followed by the unanimous applause of the two academicians of the Chinese Academy of Engineering. Zhao Yusen believes that the Wuhan model will tie the interests of radio and television and telecommunications, and both parties will form a win-win situation.
However, doubts also followed. According to industry insiders, it is not easy for Broadcasting and Telecommunication to establish a joint venture in May or May. Without breaking the existing institutional policies, it is difficult to reconcile the interest conflicts between telecom operators and broadcasters. Both Wuhan Telecom and Wuhan Broadcasting and Television Group are unable to hand over their respective core resources. Therefore, in the end this "joint venture dream" shared by radio and television and telecommunications is likely to be a beautiful soap bubble, and it is only a symbolic "light asset" hollow shell joint venture.
The debate on the model and the path is common in the 12 pilot areas, and the ultimate goal of the dispute has returned to the system and interests without exception. This is also the core of all reforms.
The pilots have fully exposed the core issues: due to the differences in broadcasting and telecommunications regulatory systems, the division of the interests of the departments has become the primary factor influencing the integration work; the independent regulatory system has determined the monopoly of resources, and the monopolization of industry resources has been determined. The specificity of interest. Although work coordination groups have been set up at the government level in various regions, institutional problems cannot be straightened out. Local governments have also called for countries to coordinate and solve problems at a higher level through different means and channels.
“If the tri-network convergence attempts from all parts of the world and the issues arising from these trials are considered as achievements, then the first anniversary of the tri-network convergence pilot program can give a passing score,†said an industry expert.
Huang Changqing, director of Wuhan Information Industry Office, is even more optimistic. He said that triple play is an inevitable trend of technology and business development and has broad prospects. The triple play is not "who has moved anyone's cheese". It is not a dispute of stock, but it is a joint development of new markets. There is a huge potential increase.
Everything looks forward, not everything looks at "money." The deepening of triple play requires greater wisdom, courage, and belief.
Radio and television hesitation
The system of telecommunications and radio and television is paralyzed to a large extent because the government and enterprises of broadcasting and TV systems are not divided. Therefore, the reform of radio and television itself is an important observation point for the first anniversary of triple play.
In fact, the reform of the broadcasting and television system was started before the triple play was merged. The contents of the reform include "Separation of Taiwan's network," "separation of production and broadcasting," and restructuring of enterprises. External commentators believe that the reform will speed up due to triple play. but it is not the truth.
At the National Radio, Film and Television Working Conference held in January, the new spokesperson of the State Administration of Radio, Film and Television, Wu Rong pointed out that radio and television stations are not allowed to engage in cross-regional integration and are not allowed to conduct overall listing during the reforms. And enterprise management." At the same time, he emphasized that radio and television stations, as important party news media and propaganda ideological and cultural positions, must adhere to the cause system, adhere to the nature of mouthpieces and public welfare, and insist on propaganda as the center.
Wu’s position of “three non-permissibility†and “three insistences†seems to deviate from the radio and television reform spirit. His "anti-marketization" position was just published in the critical period of the triple play pilot. This surprised the radio and television stations around the world and became indifferent.
In this regard, Jiangsu Telecom related sources said that in the face of competition from the telecommunications industry, the competent department of radio and television has always stressed the need to firmly grasp the right to broadcast control, trying to dominate the triple play. "This position is also intended to further strengthen this control to some extent, but it directly points to the separation of the Taiwan network that is being implemented by the broadcasting and television system."
In fact, there have been controversies within the radio and television industry about the "Separation of the Taiwanese network." The "Taiwanese network separation" was originally proposed to change the situation of "supporting Taiwan with the Internet". However, in recent years, the advertising revenue of TV stations across the country has grown by leaps and bounds, which has made it harder for cable networks.
Especially after the introduction of the triple play solution, the content service and integrated broadcast control license can only be awarded to the TV station. This allows the cable network and the telecommunication network to compete with the core broadcast control resources of the television station with equal status. TV stations, on the other hand, prefer to cooperate with powerful telecom operators.
Therefore, the separation of network stations is not conducive to the proliferation of radio and television triple play increasingly. Luo Xiaobu, deputy general manager of Gehua Cable, had publicly stated that under the triple play, "net" must rely on "Taiwan" in order to gain competitiveness.
It is not difficult to find that the biggest action of wired networks in the past year is to speed up the two-way transformation of cable networks. This is the most realistic weight for providing high-definition interactive television by relying on television resources in the future, and it also lays the foundation for the acquisition of the most important TV screen in the future “three screensâ€. The foundation.
Whether it is “Separation of Taiwan and the Internet†or “Unity of Taiwan and the Internet†is whether to continue to take the road of marketization or stagnate on the system where government and enterprises are separated. These problems still plague radio and television and are problems that cannot be avoided in the process of triple play. .
Operators move to smart cities
What can telecom operators do in triple play? This is a question that reporters repeatedly mentioned in interviews over the past year.
"What we can do is that we are doing and we can do better," said an engineer at Shanghai Telecom who declined to be named. He was responsible for IPTV at Shanghai Telecom.
Shanghai Telecom’s IPTV service is a leader in the entire group, relying on Shanghai Wenguang’s content resources, and Shanghai Telecom has developed millions of IPTV users. However, the above engineers frankly stated that IPTV is a value-added service for operators, and bundled with package sales, or broadband speed-up, basically does not generate revenue.
In the past year, telecom operators around the world have played little role in the field of broadcast and television IPTV. If you want to broadcast control rights, you may not be as good as you are willing to do a good job. Therefore, the construction of a wireless city represented by China Mobile and the construction of an optical network represented by China Telecom will invariably include wired and wireless broadband as the focus of future development. Point to "Smart City."
Zeng Jianqiu, a professor at Beijing University of Posts and Telecommunications, pointed out that triple play is only a means and a smart city is the purpose. The integration of ubiquitous broadband infrastructure by telecom operators is itself the biggest contribution to triple play.
Just on the day before the 90th anniversary of the founding of the Communist Party of China, China Mobile held a strategic cooperation agreement with CCTV. The two parties established a joint venture to jointly build a "Chinese mobile TV station." Undoubtedly, this is the best commemoration of the first anniversary of the triple play trial.
â– Stones from other hills
In the United States, the integration of television, telephone, and broadband networks is called "bundling service."
Telecommunications companies and cable TV operators have their own unique features in the integration of technologies and basic facilities of the three networks, but all have their own shortcomings. In order to increase their strength, some companies form "provisional couples" in the early stages of integration to tide over the difficulties.
Japan and Japan have already issued nine laws to promote tri-network integration and enact laws aimed at breaking down the bar to create an environment where telecommunications and broadcasting-related companies can freely participate in competition.
French triple play has developed rapidly in France. Market research firm Pyramid pointed out in a recent report that by 2014, as French operators accelerate their investment in fiber optic networks, more than 50% of households will opt for triple play services.
â– Pilot area for one year
Beijing·August 2010, Beijing Tri-Network Convergence pilot fell in Shijingshan district. The four major operators (Mobile, China Unicom, Telecom, Gehua) funded the construction of the Internet platform has been completed; in May this year, the Tri-Network Convergence pilot project submitted by the Beijing Municipal Government was approved by the State Council and was officially implemented in June.
Dalian • With the formal launch of Dalian Triple Play, Dalian Radio and Television launched three major services: First, multimedia communications services based on radio and television networks. The second is broadband Internet services based on radio and television networks. The third is basic interactive television services.
Harbin “Harbin Tri-network Integration Pilot Implementation Plan†has identified four major development goals: First, by the end of 2012, Harbin City will all implement fiber-optic access and partially realize fiber-to-the-home deployment. Second, at the end of 2012, broadband subscribers in Harbin reached 520,000, and the number of IPTV subscribers reached 300,000. Third, value-added services such as voice and video on demand, visual interaction, and games were opened. The fourth is to form a three-network integration and full-service industrial chain that has begun to take shape.
Shanghai Shanghai Telecom promotes the construction of “Optical Network City†and creates the base of Tianyi Video; Shanghai Wenguang is experimenting with three-screen integration in Jiangsu and Fujian; Eastern Cable has basically completed the 2.5 million cable TV users in the downtown area. The overall digital conversion, and to achieve full coverage of high-definition television in downtown Shanghai, will soon introduce 20M, 30M high-speed broadband network to users.
Nanjing Nanjing selected 50 key enterprise projects and 170 key technologies for the development and application of triple play products; in addition, Nanjing also established triple play product manufacturing, software support and technology research and development in Jiangning, Yuhuatai District and Qilin Technology Park respectively. Applying the three major industrial clusters; At the same time relying on the promotion of China Mobile Game Base, China Telecom Game Operations Center, China Unicom's game and animation bases, etc., to gather three network integration industry.
Hangzhou·Hangzhou Telecom as a pilot telecommunication company will carry out IPTV transmission services; Hangzhou TV station will cooperate with Zhejiang TV Station and CCTV to jointly build an IPTV integrated broadcast control platform for Hangzhou pilot; Hangzhou Mobile, Hangzhou Unicom and Hangzhou Telecom may apply for mobile TV distribution as needed. service. At present, the construction of an IPTV and mobile TV integrated broadcast control platform in Hangzhou has been completed. It is expected that Hangzhou triple play will begin officially in August.
Xiamen explores the integration of online shopping, television shopping and mobile commerce in Xiamen. At present, Xiamen is expanding its optical fiber transmission network to promote the construction of wireless cities and provide technical support for the development of e-commerce. At the same time, accelerate the construction of B2C e-commerce industrial parks to provide office space, logistics, warehousing and distribution facilities for e-commerce companies to reduce the operating costs of e-commerce companies and provide institutional support for triple play.
Qingdao • On January 30, the beta test pilot of the triple play community in Qingdao was officially launched. Qingdao Unicom and Qingdao Broadcast and Television will each lead 2000 households to experience “high-definition†interactive television, high-speed Internet access, IPTV, and value-added services. . This is the first substantial test in the northern cities since the pilot nationwide triple play. Companies such as Haier, Hisense, and Alcatel-Lucent have developed a variety of electronic products that are compatible with triple play.
Wuhan • Following the formation of a joint venture between Wuhan Telecom and Guangzhou Broadcasting Co., Ltd., the “Wuhan Model†officially entered the implementation stage. In May, Wuhan Radio and TV and Wuhan Mobile signed a strategic cooperation agreement. The two sides will realize the interconnection of outlets, use mobile phones to pay for the convenience of users to pay for broadband and digital TV and other functions.
Changzhutan.com has completed the bi-directional upgrade of cable TV users in the three cities of Changsha, Zhuzhou and Xiangtan in June this year. It will complete the integration of the assets of Changsha Guoan and Xiangtan Guoan; and will promote the upgrade of the set-top box software and the two-way transformation of the cable network system. .
Shenzhen·On March 28th, Shenzhen Mobile, Tianwei Video, and Chongzhou Electronics signed an agreement in Shenzhen to jointly create innovative applications for triple play in Shenzhen, launching a new “bashing letter†service platform and promoting applications, and promoting Shenzhen Sanwang. Substantial progress has been made in integration. According to the Shenzhen pilot program, it is expected that by the end of 2012, the scale of Shenzhen triple play related industries will reach 300 billion yuan.
Mianyang·Academician of the Chinese Academy of Engineering Li Youping designed a unique model for the Mianyang tri-network integration pilot project. Based on the "casting structure theory" of the broadcast television network, the broadcast "never congested, content can be managed" means to implant "video Poor, content difficult to manage the Internet. In addition, Mianyang is still exploring a new model of urban backbone network construction.
In May, the Nanjing Economic and Information Technology Commission used this text when summarizing the work of the Tri-Network Consolidation Pilot Project in the past year: It completed the phased objectives of the Tri-Network Convergence pilot project.
It would be appropriate to sum up the performance of the first anniversary of the triple play trial with this “concluded speech†with Chinese characteristics. It expresses the dual meaning with affirmative sentences: Some achievements have been made, and there are still many problems.
In fact, when we look back now at the 12 pilot regions identified by the State Council, and look at their exploration in the past year, we will discover the profound implications: Each of the 12 pilot regions is extremely representative. As long as there is a success, it will form an urban community with the same type of effect radiation and the same type.
Therefore, industry experts pointed out that the first anniversary of the Tri-Network Convergence Pilot Program should pay particular attention to the experience gained in each pilot region. This is the basis for the next decision of the government and the competent authorities.
However, as related to the Nanjing Economic and Cultural Committee, although the work is being actively promoted, the redistribution of resources and how to develop and efficiently use new resources have become the focus and difficulty. “Under the current institutional environment, common It has been very difficult to promote triple play."
Everything as originally envisioned, the story of the triple play is constantly repeating one principle: Telecom and Broadcasting just like a marriage of a Chinese couple, cannot be separated, and continue to move forward.
What is the score?
“Whether it is the media or the industry in the past year, it seems that it has been singling of triple play, but it is unfair to turn a blind eye to some of our attempts. This is not fair,†said a person familiar with the Xiamen City Economic and Information Commission.
The above sources told reporters that Xiamen's triple play idea is obviously different from other pilot cities. Relying on a solid e-commerce foundation, exploring online shopping, TV shopping, and mobile e-commerce integration is the main task for Xiamen to implement triple play.
The data shows that the retail sales of e-commerce network in Xiamen have rapidly increased from more than RMB 10 million in 2008 to nearly RMB 1 billion in 2010, and it is expected to reach RMB 2.4 billion in 2011.
At present, three major telecom operators in Xiamen are expanding their high-rate, high-capacity fiber transmission networks to accelerate the construction of wireless cities and provide technical support for the development of e-commerce. The government departments are also speeding up the construction of B2C e-commerce industrial parks, providing e-commerce companies with office space, logistics warehousing and distribution facilities to reduce the operating costs of e-commerce companies and provide institutional support for triple play.
The "Xiamen model" appeared unique in all pilot areas, but it also caused controversy. Supporters said that the “Xiamen model†has left the dispute between telecommunications and broadcasting, and is application-oriented, and it is the direction of integration of the three networks. Opponents believe that if they do not touch the old interest pattern in the pilot, they will not discuss it. In the triple play, the pilot lost its significance.
If the controversy over the "Xiamen Model" comes from the difference in the understanding of the triple play, the "Wuhan Model", which has attracted much attention from the media and the industry, has caused more thoughts because it has substantial innovations in practice.
In short, the “Wuhan Model†consists of Telecommunication Broadcasting Group’s “five-five-year joint ventures and the two sides taking turns in a sit-downâ€. This innovative move was soon followed by the unanimous applause of the two academicians of the Chinese Academy of Engineering. Zhao Yusen believes that the Wuhan model will tie the interests of radio and television and telecommunications, and both parties will form a win-win situation.
However, doubts also followed. According to industry insiders, it is not easy for Broadcasting and Telecommunication to establish a joint venture in May or May. Without breaking the existing institutional policies, it is difficult to reconcile the interest conflicts between telecom operators and broadcasters. Both Wuhan Telecom and Wuhan Broadcasting and Television Group are unable to hand over their respective core resources. Therefore, in the end this "joint venture dream" shared by radio and television and telecommunications is likely to be a beautiful soap bubble, and it is only a symbolic "light asset" hollow shell joint venture.
The debate on the model and the path is common in the 12 pilot areas, and the ultimate goal of the dispute has returned to the system and interests without exception. This is also the core of all reforms.
The pilots have fully exposed the core issues: due to the differences in broadcasting and telecommunications regulatory systems, the division of the interests of the departments has become the primary factor influencing the integration work; the independent regulatory system has determined the monopoly of resources, and the monopolization of industry resources has been determined. The specificity of interest. Although work coordination groups have been set up at the government level in various regions, institutional problems cannot be straightened out. Local governments have also called for countries to coordinate and solve problems at a higher level through different means and channels.
“If the tri-network convergence attempts from all parts of the world and the issues arising from these trials are considered as achievements, then the first anniversary of the tri-network convergence pilot program can give a passing score,†said an industry expert.
Huang Changqing, director of Wuhan Information Industry Office, is even more optimistic. He said that triple play is an inevitable trend of technology and business development and has broad prospects. The triple play is not "who has moved anyone's cheese". It is not a dispute of stock, but it is a joint development of new markets. There is a huge potential increase.
Everything looks forward, not everything looks at "money." The deepening of triple play requires greater wisdom, courage, and belief.
Radio and television hesitation
The system of telecommunications and radio and television is paralyzed to a large extent because the government and enterprises of broadcasting and TV systems are not divided. Therefore, the reform of radio and television itself is an important observation point for the first anniversary of triple play.
In fact, the reform of the broadcasting and television system was started before the triple play was merged. The contents of the reform include "Separation of Taiwan's network," "separation of production and broadcasting," and restructuring of enterprises. External commentators believe that the reform will speed up due to triple play. but it is not the truth.
At the National Radio, Film and Television Working Conference held in January, the new spokesperson of the State Administration of Radio, Film and Television, Wu Rong pointed out that radio and television stations are not allowed to engage in cross-regional integration and are not allowed to conduct overall listing during the reforms. And enterprise management." At the same time, he emphasized that radio and television stations, as important party news media and propaganda ideological and cultural positions, must adhere to the cause system, adhere to the nature of mouthpieces and public welfare, and insist on propaganda as the center.
Wu’s position of “three non-permissibility†and “three insistences†seems to deviate from the radio and television reform spirit. His "anti-marketization" position was just published in the critical period of the triple play pilot. This surprised the radio and television stations around the world and became indifferent.
In this regard, Jiangsu Telecom related sources said that in the face of competition from the telecommunications industry, the competent department of radio and television has always stressed the need to firmly grasp the right to broadcast control, trying to dominate the triple play. "This position is also intended to further strengthen this control to some extent, but it directly points to the separation of the Taiwan network that is being implemented by the broadcasting and television system."
In fact, there have been controversies within the radio and television industry about the "Separation of the Taiwanese network." The "Taiwanese network separation" was originally proposed to change the situation of "supporting Taiwan with the Internet". However, in recent years, the advertising revenue of TV stations across the country has grown by leaps and bounds, which has made it harder for cable networks.
Especially after the introduction of the triple play solution, the content service and integrated broadcast control license can only be awarded to the TV station. This allows the cable network and the telecommunication network to compete with the core broadcast control resources of the television station with equal status. TV stations, on the other hand, prefer to cooperate with powerful telecom operators.
Therefore, the separation of network stations is not conducive to the proliferation of radio and television triple play increasingly. Luo Xiaobu, deputy general manager of Gehua Cable, had publicly stated that under the triple play, "net" must rely on "Taiwan" in order to gain competitiveness.
It is not difficult to find that the biggest action of wired networks in the past year is to speed up the two-way transformation of cable networks. This is the most realistic weight for providing high-definition interactive television by relying on television resources in the future, and it also lays the foundation for the acquisition of the most important TV screen in the future “three screensâ€. The foundation.
Whether it is “Separation of Taiwan and the Internet†or “Unity of Taiwan and the Internet†is whether to continue to take the road of marketization or stagnate on the system where government and enterprises are separated. These problems still plague radio and television and are problems that cannot be avoided in the process of triple play. .
Operators move to smart cities
What can telecom operators do in triple play? This is a question that reporters repeatedly mentioned in interviews over the past year.
"What we can do is that we are doing and we can do better," said an engineer at Shanghai Telecom who declined to be named. He was responsible for IPTV at Shanghai Telecom.
Shanghai Telecom’s IPTV service is a leader in the entire group, relying on Shanghai Wenguang’s content resources, and Shanghai Telecom has developed millions of IPTV users. However, the above engineers frankly stated that IPTV is a value-added service for operators, and bundled with package sales, or broadband speed-up, basically does not generate revenue.
In the past year, telecom operators around the world have played little role in the field of broadcast and television IPTV. If you want to broadcast control rights, you may not be as good as you are willing to do a good job. Therefore, the construction of a wireless city represented by China Mobile and the construction of an optical network represented by China Telecom will invariably include wired and wireless broadband as the focus of future development. Point to "Smart City."
Zeng Jianqiu, a professor at Beijing University of Posts and Telecommunications, pointed out that triple play is only a means and a smart city is the purpose. The integration of ubiquitous broadband infrastructure by telecom operators is itself the biggest contribution to triple play.
Just on the day before the 90th anniversary of the founding of the Communist Party of China, China Mobile held a strategic cooperation agreement with CCTV. The two parties established a joint venture to jointly build a "Chinese mobile TV station." Undoubtedly, this is the best commemoration of the first anniversary of the triple play trial.
â– Stones from other hills
In the United States, the integration of television, telephone, and broadband networks is called "bundling service."
Telecommunications companies and cable TV operators have their own unique features in the integration of technologies and basic facilities of the three networks, but all have their own shortcomings. In order to increase their strength, some companies form "provisional couples" in the early stages of integration to tide over the difficulties.
Japan and Japan have already issued nine laws to promote tri-network integration and enact laws aimed at breaking down the bar to create an environment where telecommunications and broadcasting-related companies can freely participate in competition.
French triple play has developed rapidly in France. Market research firm Pyramid pointed out in a recent report that by 2014, as French operators accelerate their investment in fiber optic networks, more than 50% of households will opt for triple play services.
â– Pilot area for one year
Beijing·August 2010, Beijing Tri-Network Convergence pilot fell in Shijingshan district. The four major operators (Mobile, China Unicom, Telecom, Gehua) funded the construction of the Internet platform has been completed; in May this year, the Tri-Network Convergence pilot project submitted by the Beijing Municipal Government was approved by the State Council and was officially implemented in June.
Dalian • With the formal launch of Dalian Triple Play, Dalian Radio and Television launched three major services: First, multimedia communications services based on radio and television networks. The second is broadband Internet services based on radio and television networks. The third is basic interactive television services.
Harbin “Harbin Tri-network Integration Pilot Implementation Plan†has identified four major development goals: First, by the end of 2012, Harbin City will all implement fiber-optic access and partially realize fiber-to-the-home deployment. Second, at the end of 2012, broadband subscribers in Harbin reached 520,000, and the number of IPTV subscribers reached 300,000. Third, value-added services such as voice and video on demand, visual interaction, and games were opened. The fourth is to form a three-network integration and full-service industrial chain that has begun to take shape.
Shanghai Shanghai Telecom promotes the construction of “Optical Network City†and creates the base of Tianyi Video; Shanghai Wenguang is experimenting with three-screen integration in Jiangsu and Fujian; Eastern Cable has basically completed the 2.5 million cable TV users in the downtown area. The overall digital conversion, and to achieve full coverage of high-definition television in downtown Shanghai, will soon introduce 20M, 30M high-speed broadband network to users.
Nanjing Nanjing selected 50 key enterprise projects and 170 key technologies for the development and application of triple play products; in addition, Nanjing also established triple play product manufacturing, software support and technology research and development in Jiangning, Yuhuatai District and Qilin Technology Park respectively. Applying the three major industrial clusters; At the same time relying on the promotion of China Mobile Game Base, China Telecom Game Operations Center, China Unicom's game and animation bases, etc., to gather three network integration industry.
Hangzhou·Hangzhou Telecom as a pilot telecommunication company will carry out IPTV transmission services; Hangzhou TV station will cooperate with Zhejiang TV Station and CCTV to jointly build an IPTV integrated broadcast control platform for Hangzhou pilot; Hangzhou Mobile, Hangzhou Unicom and Hangzhou Telecom may apply for mobile TV distribution as needed. service. At present, the construction of an IPTV and mobile TV integrated broadcast control platform in Hangzhou has been completed. It is expected that Hangzhou triple play will begin officially in August.
Xiamen explores the integration of online shopping, television shopping and mobile commerce in Xiamen. At present, Xiamen is expanding its optical fiber transmission network to promote the construction of wireless cities and provide technical support for the development of e-commerce. At the same time, accelerate the construction of B2C e-commerce industrial parks to provide office space, logistics, warehousing and distribution facilities for e-commerce companies to reduce the operating costs of e-commerce companies and provide institutional support for triple play.
Qingdao • On January 30, the beta test pilot of the triple play community in Qingdao was officially launched. Qingdao Unicom and Qingdao Broadcast and Television will each lead 2000 households to experience “high-definition†interactive television, high-speed Internet access, IPTV, and value-added services. . This is the first substantial test in the northern cities since the pilot nationwide triple play. Companies such as Haier, Hisense, and Alcatel-Lucent have developed a variety of electronic products that are compatible with triple play.
Wuhan • Following the formation of a joint venture between Wuhan Telecom and Guangzhou Broadcasting Co., Ltd., the “Wuhan Model†officially entered the implementation stage. In May, Wuhan Radio and TV and Wuhan Mobile signed a strategic cooperation agreement. The two sides will realize the interconnection of outlets, use mobile phones to pay for the convenience of users to pay for broadband and digital TV and other functions.
Changzhutan.com has completed the bi-directional upgrade of cable TV users in the three cities of Changsha, Zhuzhou and Xiangtan in June this year. It will complete the integration of the assets of Changsha Guoan and Xiangtan Guoan; and will promote the upgrade of the set-top box software and the two-way transformation of the cable network system. .
Shenzhen·On March 28th, Shenzhen Mobile, Tianwei Video, and Chongzhou Electronics signed an agreement in Shenzhen to jointly create innovative applications for triple play in Shenzhen, launching a new “bashing letter†service platform and promoting applications, and promoting Shenzhen Sanwang. Substantial progress has been made in integration. According to the Shenzhen pilot program, it is expected that by the end of 2012, the scale of Shenzhen triple play related industries will reach 300 billion yuan.
Mianyang·Academician of the Chinese Academy of Engineering Li Youping designed a unique model for the Mianyang tri-network integration pilot project. Based on the "casting structure theory" of the broadcast television network, the broadcast "never congested, content can be managed" means to implant "video Poor, content difficult to manage the Internet. In addition, Mianyang is still exploring a new model of urban backbone network construction.
Xinshengyang Opto-Electronics Technology Co., Ltd. , http://www.junsunlight.com