Recently, a warrant for the Xuhui District Public Security Bureau in Shanghai was widely reprinted on the Internet. The arrest warrant was written in accordance with Taobao: “Pro, you can call the 24-hour customer service hotline to order 'package transportation, pack accommodation, and package medical treatment. 'Preferential packages, surrendered and also receive summer ice drinks, halal meals, numbered uniforms..." The internet language has penetrated into every area of ​​life. And more businesses have begun to pay attention to the huge dissemination effect of the Internet language, and the network language has become a new powerful marketing tool.
Weibo promotion is the most popular marketing tool Most department stores in Beijing already have their own Weibo accounts. In recent days, Sina Weibo has launched an enterprise version, and Chaoyang Joy City and other malls have opened enterprise versions of Weibo. It is understood that many microblogs in shopping malls are managed by the staff of the marketing department, and there is no special microblog specialist. The content is also often a distortion of the network of print advertising, lack of interaction with fans, and can not timely feedback the views of customers, many businesses simply put posters or promotional information.
Corresponding to this is Hong Kong Harbour City's Weibo marketing, which is responsible for Karen's introduction to Harbour City's Weibo. They recently opened two Weibo groups, namely "Traveling the World Together" and "City Food", trying to be simple. The microblogging of the mall has transformed into a comprehensive exchange of microblogging.
There are also many small shops that have successfully marketed on Weibo. Mr. Huo Chenfen, who is located near Qimen Bridge, is a representative of Weibo Marketing. The owner, Ma Zhongcai, publishes information on snail powder on Weibo daily and interacts with users. Today, the number of fans has exceeded 7,000. Many diners only know this store through Weibo. Ma Zhongcai said that because his shop is located remotely, Weibo just meets his promotion needs.
Network language promotion is most sensitive to imitate. According to Du Zijian, a microblogging marketing expert, online language adapts to the trend and has a sense of humor and playfulness. “The web language is first of all a revolution in writing, and it will have an impact on cultural changes. Represents the language back to the people."
The language of the Internet also has the characteristics of rapid consumption. The popular "go to force", "cloud" and "shenma" that were popular last year are now used for overdraft. This year's popular style includes "dandan body", "ego body" and "howling body", etc. . They are used in the dissemination of various styles, and many malls and companies use this as their genre for various kinds of copy writing. In this regard, Du Zijian believes that landing propaganda should not use online language as far as possible, which will create a violent game of cyber language. “There is a natural conflict between terrestrial language and web language, and the ethnic groups they face are different. At the same time, for some high-end brands, the use of web languages ​​is in conflict with their temperament, and they cannot be used in order to catch up with the trend. The most important thing is that promotion needs With unique ideas, online language is humorous but imitative use does not bring about the desired results."
The promotion of Web-based advertising needs to be compared with the appropriateness of the use of Web-based languages. Nowadays, how to treat the reality of Web-based marketing is even more intractable. Advertiser Jin Pengyuan has been focusing on Weibo marketing and online social networking for a long time. He still has no solution to many problems: “Can companies achieve effective conversion rate through social networks? How much should be invested for online marketing? Does all companies have Is it suitable for social networks? Is Weibo's own operation or commissioned professional company?"
Wang Wei (a pseudonym) once worked as a navy and network promoter. In his opinion, the important role of commercialization of cyber language is a large number of naval forces. They have caused cyber language violence in various cyber sites. The hand is known by more people. "However, today's so-called web microblogging marketing is still in a chaotic period, and there is no clear direction. Including the object is also due to a large number of physical advertising, the role of microblogging and the network is only to help."
Weibo promotion is the most popular marketing tool Most department stores in Beijing already have their own Weibo accounts. In recent days, Sina Weibo has launched an enterprise version, and Chaoyang Joy City and other malls have opened enterprise versions of Weibo. It is understood that many microblogs in shopping malls are managed by the staff of the marketing department, and there is no special microblog specialist. The content is also often a distortion of the network of print advertising, lack of interaction with fans, and can not timely feedback the views of customers, many businesses simply put posters or promotional information.
Corresponding to this is Hong Kong Harbour City's Weibo marketing, which is responsible for Karen's introduction to Harbour City's Weibo. They recently opened two Weibo groups, namely "Traveling the World Together" and "City Food", trying to be simple. The microblogging of the mall has transformed into a comprehensive exchange of microblogging.
There are also many small shops that have successfully marketed on Weibo. Mr. Huo Chenfen, who is located near Qimen Bridge, is a representative of Weibo Marketing. The owner, Ma Zhongcai, publishes information on snail powder on Weibo daily and interacts with users. Today, the number of fans has exceeded 7,000. Many diners only know this store through Weibo. Ma Zhongcai said that because his shop is located remotely, Weibo just meets his promotion needs.
Network language promotion is most sensitive to imitate. According to Du Zijian, a microblogging marketing expert, online language adapts to the trend and has a sense of humor and playfulness. “The web language is first of all a revolution in writing, and it will have an impact on cultural changes. Represents the language back to the people."
The language of the Internet also has the characteristics of rapid consumption. The popular "go to force", "cloud" and "shenma" that were popular last year are now used for overdraft. This year's popular style includes "dandan body", "ego body" and "howling body", etc. . They are used in the dissemination of various styles, and many malls and companies use this as their genre for various kinds of copy writing. In this regard, Du Zijian believes that landing propaganda should not use online language as far as possible, which will create a violent game of cyber language. “There is a natural conflict between terrestrial language and web language, and the ethnic groups they face are different. At the same time, for some high-end brands, the use of web languages ​​is in conflict with their temperament, and they cannot be used in order to catch up with the trend. The most important thing is that promotion needs With unique ideas, online language is humorous but imitative use does not bring about the desired results."
The promotion of Web-based advertising needs to be compared with the appropriateness of the use of Web-based languages. Nowadays, how to treat the reality of Web-based marketing is even more intractable. Advertiser Jin Pengyuan has been focusing on Weibo marketing and online social networking for a long time. He still has no solution to many problems: “Can companies achieve effective conversion rate through social networks? How much should be invested for online marketing? Does all companies have Is it suitable for social networks? Is Weibo's own operation or commissioned professional company?"
Wang Wei (a pseudonym) once worked as a navy and network promoter. In his opinion, the important role of commercialization of cyber language is a large number of naval forces. They have caused cyber language violence in various cyber sites. The hand is known by more people. "However, today's so-called web microblogging marketing is still in a chaotic period, and there is no clear direction. Including the object is also due to a large number of physical advertising, the role of microblogging and the network is only to help."
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