When you are looking for a computer store and looking forward to returning home with your heart, have you ever noticed the computer prototypes placed in the store? When you play with each prototype and carefully select them, have you ever thought about the fate of these prototypes? When you are excited to hold a new "prey" home, have you ever wondered if you will be tricked by a profiteer and buy only a "packaged" prototype?
Take Shanghai Xujiahui as an example. There are not a few computer merchants in Bainaohui Phase I and Phase II and Pacific Computer Phases I and II and four stores. It is conservatively estimated that 300 stores will be counted against 10 machines per merchant. A total of 3,000 prototypes have been put up by merchants, and today, when so many products have been updated so quickly, so many prototypes have gone. Do not think that businesses will honestly play the "sale prototype" brand, the uninformed consumer is their ultimate goal, but let the "IT Times" reporters eye-catching is that many times, Taobao will be the ultimate of these prototypes Home.
The parties stated that: The purchase of a new computer hard disk has been used for 600 times. Although Lei Zheng (a pseudonym) is only 20 years old, but the business is smooth, he is busy and he loves to turn around on Taobao, he said that he now 80% of all purchases will be made through the internet. Ting Lei, who tasted the sweetness of online shopping, turned his attention to digital electronic products such as MP3, PSP, mobile phones, and computers. Taobao’s consumer protection plan even comforted his unsteady heart before buying.
Earlier this year, Hao Lei saw a Toshiba laptop model numbered M600-01B i5 at the flagship store of Taobao Mall at CITIC Mall. Although he was concerned about the reliability of buying large items like computers in this way, he understood the product information. Later, he still placed a single order. “First, because the business location is in Hangzhou, and I’m in Hangzhou, and they have a physical store. If there’s a problem with the product, it’s convenient even if they come to the door. Second, because the other party is a certified merchant in Taobao Mall, and the after-sales service is more personal than the seller’s. Complete."
The thing that Hao Lei did not expect was that he had purchased a large item for the first time and had been enjoying shopping on Taobao. If it wasn't accidentally using software to score the system, it wouldn't have been found on this computer's hard disk usage up to 600 times. "I accidentally saw that a guardian software has a hardware detection function and it feels fun. I tried it. I didn't expect the problem to be revealed.†Yan Lei told reporters that at the time of the second day of buying back, there was no chance that the hard disk would use more than 600 results. He suspects that this computer must be a prototype.
The evidence confirms that the merchant has changed the prototype to prove his guess. He asks the netizen for help and takes screenshots as evidence. In order to safeguard his rights and interests, Yan Lei contacted the customer service staff of the Taobao shop of CITIC. As expected, the merchants did not admit that they were selling prototypes. However, when Lei Lei sent screenshots of the hardware test results, the other party had to admit this fact. "A person claiming to be their leader explained that because of the shortage of goods, he sent the goods from other stores and sent them, but he did not expect an accident." Lei believes that this is just a business-used method of interpretation and is a sophistry. It is more able to reflect the fact that the business sells prototypes. "Most people do not specifically detect hardware, let alone many people who know the line, which allows businesses to have many opportunities."
The entire coordination process has been somewhat tortuous. On the one hand, Zhai Lei first called the 12,315 consumer rights protection hotline because the purchase occurred on the network, saying it was not convenient to intervene to solve it. On the other hand, Taobao promised to coordinate the return, but the business did not agree. In the end, Hao Lei had to accept the way that the merchant gave the replacement of a new machine of the same model, which made him disappointing....
Industry insiders broke the news: Want to know where the prototype went to Taobao, see the outcome In addition to publicly indicated the sale of prototypes, no one businessman will shout with a speaker, "I sell a prototype." But in the face of product upgrading, businesses have to deal with this real problem. “IT Times†reporters came to several computer stores located in Xujiahui, and they did not find any merchants hitting the words “Discount sale prototypesâ€. However, the sound of pulling the tape out of the box attracted the attention of reporters. It turned out to be a commercial staff of a "packaging" prototype.
The merchant is located on the first floor of the Pacific Computer City. The wall-mounted counters are divided into two levels. Approximately 10 prototypes are placed at a time, basically ASUS and DELL. Two people stood next to the counter, one waiting for the customer's home, and the other was the staff who were “changing their appearance†for the prototype.
The reporter saw that the staff first wiped the inside and outside of the machine with a cloth, then placed the machine and accessories according to the partition and size of the box, and loaded the instructions and other documents, and finally covered the cover, and skillfully packaged it. complete. The reporter was surprised to see that the transparent tape was completely glued to the box, leaving no air bubbles left, just as perfect as it was when it was shipped.
“That was a prototype, got Taobao and sold it,†another staff member, Zhou Hai (a pseudonym), pointed to another black laptop on the counter. “It is also ready to repack and send it to Taobao.†He also disclosed to reporters that his store is the largest distributor of a Taiwan-funded PC brand in Shanghai, and has an online shop at Taobao. “We sell prototypes on Taobao.†He said that he was too scratched and scratched on the surface. Can not be repaired, can clearly identify the prototype is listed in the store low-cost sales, for those who are virtually unidentifiable with the naked eye, Taobao shop "clear".
According to the relevant words on the merchant's signboard, the reporter found their Taobao shop, which was only a 2 diamond digital franchise store on the C2C platform. The properties of the display items in the store were all brand-new, and its customer service response to the reporter was also called " Brand new.
Low-cost selling has a mystery Zhou Hai revealed to reporters that the current chances of consumers buying a computer to buy a prototype are very large. Even after being replaced by consumers, it is possible to get a prototype again. He said that every computer store must display dozens of prototypes, and consumers who do not know how to do it will claim to offer discounted sales and dispose of prototypes. “We can put it out and we can certainly sell it as a new machine.†He said that as long as the tape is blown off with a hair dryer when the box is opened, there will be no obvious traces.
"The new model is a little better. The old model is the easiest to buy prototypes." In the eyes of businesses, the products that were used six months ago are already old models. Due to the speed of product upgrading, each round of price adjustments, the profits obtained by the merchants on the old models are even lower. “When we reach the limit of the cost, we will ask consumers whether they want invoices. Once they have invoices, they Taxes mean that our profits are less, so the eight accomplishments for this consumer are prototypes."
In the old model, the probabilities are similar to those mentioned in the previous article. The method of “changing the old appearance†has long been an open secret in the industry. Axiang (a pseudonym) who has been working in a computer store for five years even told reporters that there are prototypes. Even experts are hard to discern. "The appearance of refurbishment is completely invisible and can only rely on test software."
A Xiang acknowledged the fact that the prototype was sold through the Internet, but also lamented the helplessness of this move. The reality is that each new model will become an old model over time. After a small amount of goods are purchased, the merchants always have to deal with the problem of how to handle the prototype. After the renovation of the appearance, it is undoubtedly the most sent to Taobao buyers. Good solution.
The crux of the problem lies in the fact that computer sales subsidy is less used as brand agents than old ones, and dealers can usually obtain subsidies from manufacturers or replace backlogs of goods. How much subsidies will they receive for computer dealers? According to the reporter’s understanding, dealers were able to obtain a subsidy of up to 20% of the computer price years ago, but this ratio has been declining year by year, and so far it has been very poor. Most models have no subsidies, and some products can According to the 5% of the machine price, the subsidy will be collected. "But first we must report the number of prototypes to the manufacturers, and provide the serial number and photo-taking."
A Xiang told reporters that the prototype is only the business itself to select some different types of products from the incoming goods for consumers to experience, so the purchase price is consistent with the actual sale price of goods, "the most common way is to conduct price protection, It is the one-time price guarantee that manufacturers provide for dealers." This "price guarantee" is actually the difference between the original purchase price and the present price that the manufacturer can refund after the price reduction of the computer. There is no such shop in the village to describe the preciousness of the price guarantee. At the same time, he also said that the prototype cannot be returned to the manufacturer, so it can only be handled on its own, and how to deal with it without any agency, manufacturer, brand supervision.
The reporter asked whether distributors of products will be subsidized by dealers, whether dealers will regulate the behavior of selling prototypes, and interviewed PC brands such as Asustek and Toshiba. The other party either did not reply or answered vaguely, saying that “everything conforms to national legal standardsâ€. However, it does not talk about the specific prototype management methods. Only Lenovo stated that the company will give different subsidies in proportion, but the specific amount will not be announced.
Take Shanghai Xujiahui as an example. There are not a few computer merchants in Bainaohui Phase I and Phase II and Pacific Computer Phases I and II and four stores. It is conservatively estimated that 300 stores will be counted against 10 machines per merchant. A total of 3,000 prototypes have been put up by merchants, and today, when so many products have been updated so quickly, so many prototypes have gone. Do not think that businesses will honestly play the "sale prototype" brand, the uninformed consumer is their ultimate goal, but let the "IT Times" reporters eye-catching is that many times, Taobao will be the ultimate of these prototypes Home.
The parties stated that: The purchase of a new computer hard disk has been used for 600 times. Although Lei Zheng (a pseudonym) is only 20 years old, but the business is smooth, he is busy and he loves to turn around on Taobao, he said that he now 80% of all purchases will be made through the internet. Ting Lei, who tasted the sweetness of online shopping, turned his attention to digital electronic products such as MP3, PSP, mobile phones, and computers. Taobao’s consumer protection plan even comforted his unsteady heart before buying.
Earlier this year, Hao Lei saw a Toshiba laptop model numbered M600-01B i5 at the flagship store of Taobao Mall at CITIC Mall. Although he was concerned about the reliability of buying large items like computers in this way, he understood the product information. Later, he still placed a single order. “First, because the business location is in Hangzhou, and I’m in Hangzhou, and they have a physical store. If there’s a problem with the product, it’s convenient even if they come to the door. Second, because the other party is a certified merchant in Taobao Mall, and the after-sales service is more personal than the seller’s. Complete."
The thing that Hao Lei did not expect was that he had purchased a large item for the first time and had been enjoying shopping on Taobao. If it wasn't accidentally using software to score the system, it wouldn't have been found on this computer's hard disk usage up to 600 times. "I accidentally saw that a guardian software has a hardware detection function and it feels fun. I tried it. I didn't expect the problem to be revealed.†Yan Lei told reporters that at the time of the second day of buying back, there was no chance that the hard disk would use more than 600 results. He suspects that this computer must be a prototype.
The evidence confirms that the merchant has changed the prototype to prove his guess. He asks the netizen for help and takes screenshots as evidence. In order to safeguard his rights and interests, Yan Lei contacted the customer service staff of the Taobao shop of CITIC. As expected, the merchants did not admit that they were selling prototypes. However, when Lei Lei sent screenshots of the hardware test results, the other party had to admit this fact. "A person claiming to be their leader explained that because of the shortage of goods, he sent the goods from other stores and sent them, but he did not expect an accident." Lei believes that this is just a business-used method of interpretation and is a sophistry. It is more able to reflect the fact that the business sells prototypes. "Most people do not specifically detect hardware, let alone many people who know the line, which allows businesses to have many opportunities."
The entire coordination process has been somewhat tortuous. On the one hand, Zhai Lei first called the 12,315 consumer rights protection hotline because the purchase occurred on the network, saying it was not convenient to intervene to solve it. On the other hand, Taobao promised to coordinate the return, but the business did not agree. In the end, Hao Lei had to accept the way that the merchant gave the replacement of a new machine of the same model, which made him disappointing....
Industry insiders broke the news: Want to know where the prototype went to Taobao, see the outcome In addition to publicly indicated the sale of prototypes, no one businessman will shout with a speaker, "I sell a prototype." But in the face of product upgrading, businesses have to deal with this real problem. “IT Times†reporters came to several computer stores located in Xujiahui, and they did not find any merchants hitting the words “Discount sale prototypesâ€. However, the sound of pulling the tape out of the box attracted the attention of reporters. It turned out to be a commercial staff of a "packaging" prototype.
The merchant is located on the first floor of the Pacific Computer City. The wall-mounted counters are divided into two levels. Approximately 10 prototypes are placed at a time, basically ASUS and DELL. Two people stood next to the counter, one waiting for the customer's home, and the other was the staff who were “changing their appearance†for the prototype.
The reporter saw that the staff first wiped the inside and outside of the machine with a cloth, then placed the machine and accessories according to the partition and size of the box, and loaded the instructions and other documents, and finally covered the cover, and skillfully packaged it. complete. The reporter was surprised to see that the transparent tape was completely glued to the box, leaving no air bubbles left, just as perfect as it was when it was shipped.
“That was a prototype, got Taobao and sold it,†another staff member, Zhou Hai (a pseudonym), pointed to another black laptop on the counter. “It is also ready to repack and send it to Taobao.†He also disclosed to reporters that his store is the largest distributor of a Taiwan-funded PC brand in Shanghai, and has an online shop at Taobao. “We sell prototypes on Taobao.†He said that he was too scratched and scratched on the surface. Can not be repaired, can clearly identify the prototype is listed in the store low-cost sales, for those who are virtually unidentifiable with the naked eye, Taobao shop "clear".
According to the relevant words on the merchant's signboard, the reporter found their Taobao shop, which was only a 2 diamond digital franchise store on the C2C platform. The properties of the display items in the store were all brand-new, and its customer service response to the reporter was also called " Brand new.
Low-cost selling has a mystery Zhou Hai revealed to reporters that the current chances of consumers buying a computer to buy a prototype are very large. Even after being replaced by consumers, it is possible to get a prototype again. He said that every computer store must display dozens of prototypes, and consumers who do not know how to do it will claim to offer discounted sales and dispose of prototypes. “We can put it out and we can certainly sell it as a new machine.†He said that as long as the tape is blown off with a hair dryer when the box is opened, there will be no obvious traces.
"The new model is a little better. The old model is the easiest to buy prototypes." In the eyes of businesses, the products that were used six months ago are already old models. Due to the speed of product upgrading, each round of price adjustments, the profits obtained by the merchants on the old models are even lower. “When we reach the limit of the cost, we will ask consumers whether they want invoices. Once they have invoices, they Taxes mean that our profits are less, so the eight accomplishments for this consumer are prototypes."
In the old model, the probabilities are similar to those mentioned in the previous article. The method of “changing the old appearance†has long been an open secret in the industry. Axiang (a pseudonym) who has been working in a computer store for five years even told reporters that there are prototypes. Even experts are hard to discern. "The appearance of refurbishment is completely invisible and can only rely on test software."
A Xiang acknowledged the fact that the prototype was sold through the Internet, but also lamented the helplessness of this move. The reality is that each new model will become an old model over time. After a small amount of goods are purchased, the merchants always have to deal with the problem of how to handle the prototype. After the renovation of the appearance, it is undoubtedly the most sent to Taobao buyers. Good solution.
The crux of the problem lies in the fact that computer sales subsidy is less used as brand agents than old ones, and dealers can usually obtain subsidies from manufacturers or replace backlogs of goods. How much subsidies will they receive for computer dealers? According to the reporter’s understanding, dealers were able to obtain a subsidy of up to 20% of the computer price years ago, but this ratio has been declining year by year, and so far it has been very poor. Most models have no subsidies, and some products can According to the 5% of the machine price, the subsidy will be collected. "But first we must report the number of prototypes to the manufacturers, and provide the serial number and photo-taking."
A Xiang told reporters that the prototype is only the business itself to select some different types of products from the incoming goods for consumers to experience, so the purchase price is consistent with the actual sale price of goods, "the most common way is to conduct price protection, It is the one-time price guarantee that manufacturers provide for dealers." This "price guarantee" is actually the difference between the original purchase price and the present price that the manufacturer can refund after the price reduction of the computer. There is no such shop in the village to describe the preciousness of the price guarantee. At the same time, he also said that the prototype cannot be returned to the manufacturer, so it can only be handled on its own, and how to deal with it without any agency, manufacturer, brand supervision.
The reporter asked whether distributors of products will be subsidized by dealers, whether dealers will regulate the behavior of selling prototypes, and interviewed PC brands such as Asustek and Toshiba. The other party either did not reply or answered vaguely, saying that “everything conforms to national legal standardsâ€. However, it does not talk about the specific prototype management methods. Only Lenovo stated that the company will give different subsidies in proportion, but the specific amount will not be announced.
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