On June 9, 2017, the founding of China's VR/AR paper book creative creativity contest was held in Beijing Zhongguancun Book Building Microformat Space. The competition was hosted by Beijing Shichuang Hi-Tech Development Co., Ltd., Strong VR, Micro. Send space, magic more science and technology, exhibition network cooperation. The contest implements the spirit of “mass entrepreneurship and innovation†to explore business innovation and technological innovation in the traditional publishing industry under VR/AR technology.
Attending the opening ceremony were Liu Xiangyang, deputy director of Haidian Park Service Department, Lang Hongqi, Vice President of Chemical Industry Press, and Chen Gang, deputy general manager of Shichuang Company, among others.
Liu Xiangyang, deputy director of the clothing department of Haidian Park, said that this competition is one of the special activities for the 2017 Beijing Ring Station. This event will be a collision between technology and traditional paper media, with a paper book as the theme, to produce “paper Books +VR/AR" related original content and display works. Combines traditional elements such as architecture, history, garden landscapes, teaching materials, popular science, and modern cutting-edge VR technology to provide a new form of science and technology for delivering and displaying paper-based culture. It has extraordinary educational significance and promotes social progress. It really makes the paper-book culture alive and people are looking forward to it.
Lu Hongqi, deputy director of the Chemical Industry Press, stated that the combination of paper and VR/AR technologies is a process in which traditional media and new media are integrated and developed. The exploration during the period is very meaningful. In recent years, traditional publishing houses have responded to the call for transformation and upgrading, and have undergone major changes in the form of information release, professional publishing, and paper-based communication, such as the addition of two-dimensional codes and the combination of audio and audio. The traditional paper book is the entrance and carrier of new media, and there are many opportunities for cooperation, so that the two have a chemical reaction. New technologies can promote the upgrading of traditional publishing houses and allow them to rejuvenate their youth. Our publishers will also provide more and better services for the contest.
Chen Gang, deputy general manager of the contest organizer Chenchuang, said that Chuangchuang hosted this VR/AR paper book creative creativity contest to explore the use of VR/AR technology to change the reading experience of traditional paper books, through innovations that blossomed in the competition. And creative works, subvert the public's original understanding of traditional paper media, and popularize the influence of VR/AR technology and traditional paper books.
As early as the end of 2014, Chuangchuang Company spotted the prospects for the development of virtual reality industry, preempted the layout, and set up the world's first virtual reality (VR) vertical incubator - Zhongguancun virtual reality space (StrongVR), dedicated to building a virtual reality industry. The gathering, leading, promotion and service platform.
At present, the number of incubation teams has grown from 5 in the early days of StrongVR to nearly 80 at present, and the hatching area has expanded from 780 square meters to nearly 2,000 square meters. The incubation projects involve virtual reality education and training, theme entertainment, game development, architectural visualization, military space, and Medical applications, industrial simulations, ring projections, force feedback, and many other fields have initially formed an industry ecosystem that is started, accelerated, and developed by enterprises.
At the same time, StrongVR's series of VR entrepreneurial support policies and achievements have also received high attention from government agencies, colleges and universities, scientific research institutions, venture capital and industry. Shenzhen Qifu Capital, IDG and Hejun Capital have participated in multiple incubation teams. Project venture capital. The total amount of financing for 19 venture projects exceeds 200 million yuan. In early 2017, the Zhongguancun Cultural and Creative Industries Park was formally put into use. We will be more focused on nurturing the VR industry and providing more professional services for VR teams and entrepreneurs.
Then, the organizer, Liu Qiuhong, director of Shechuang, she was also one of the founders of StrongVR, took the stage to give a detailed introduction to the contest and the experience series. For example, the competition goal, the scope of the competition's content, the teams, and the competition. Watch points, contest process, experience season, and donations for outstanding works.
Director Liu said that this competition is a continuation and series of activities of the VR/AR China Jam Competition at the Old Summer Palace in the last year. It aims to create the first brand of technology and culture in Zhongguancun and applies the new technology to cultural inheritance so that everyone can use modern Means to understand traditional culture.
At the final roundtable, Weiwei CEO Yang Wei served as the host. In order to have some conflicts and some collisions, the round table discussion session organized two groups of people, one side being VR experts: TVR founder Fang Xiangyuan and Le Ke CEO He Wenyi , Fifth CEO Zhu Xidi, Zhan Shiwang CEO Zhang Shukun and Beijing Virtual Reality CTO Cui Lei; one side is the elite of various industries: Chemical Industry Press deputy Lang Hongqi, editor of China Realism Press Zhang Li, Beijing Yuanmingyuan Management Office Li Xiangyang, deputy director, Liu Juan, founder of Lianyi Art, and Luo Rongrong, Beijing Jiuding Jiuhe Construction Group Co., Ltd., shared their insights on how VR has deeply integrated our various industries.
For the traditional industry, various experts agree that the new technology of VR can be applied in the publishing industry. For VR practitioners, they firmly believe that VR is a new medium with a lot of imagination.
The dry goods from the roundtable below are coming!
The host presented a question to the pain point of the competition. How does the VR/AR technology combine with the traditional publishing industry?
Fang Xiangyuan: In 2014, we made an online Jiawu naval battle based on the book of Mr. Chen from CITIC Publishing House. At the same time, we brought it to the China Book Fair to give readers experience. It worked well. For books, some wonderful and classic parts are suitable for expressing in VR. At present, the mainstream and low-cost way is to use AR technology to scan sounds, images and three-dimensional models using mobile phones to scan two-dimensional codes, which is especially suitable for learning oral English training.
He Wenyi: Two directions: The first is a professional or heavy-scenario experience. For example, the Sino-Japanese War of 1 afternoon is suitable for VR. However, the cost of such experience development is high and the number of landings is not too much. The second is to use AR technology to do business projects. Starting this year, most mobile phones are equipped with dual cameras, which can make AR experience more accurate and three-dimensional. At the same time, like WeChat and Alipay have added AR capabilities, I think this is a very big opportunity in the traditional media industry, because the paper media is a very good carrier, and with AR technology, it can present more abundant content. At the same time, the child's market is the biggest just needed, and everyone can consider this market.
Zhu Xidi: It is only appropriate to use VR/AR technologies such as geography, mathematics, computers, and chemistry to describe educational materials that can only be abstractly described. When learning the abstract knowledge of the Earth's revolution, chemical reactions between molecules, computer algorithms, etc., the use of three-dimensional means to supplement the paper books to learn the effect can be more effective.
Cui Lei: We have used VR technology to recover the terracotta warriors and horses, it can perfectly restore the pit number one, let us experience the terracotta warriors and horses with a painted two thousand years of history. VR technology is very effective in restoring history and artifacts, allowing us to learn history in a more three-dimensional manner.
Zhang Shukun: We cooperated with the Chemical Society to publish a picture of BIM. This teaching material will be reprinted next month. This set of teaching materials is a set of building materials based on VR technology. How to make traditional industry professionals, such as architects in the construction industry, to do the VR books they want, Zhanwang.com provides such a set of tools that can greatly improve the development efficiency.
So how do experts in the traditional industry see VR experts?
Lang Hongqi: The combination of VR/AR technology and paper media first enriched the form of expression. Second, it provided value-added services for paper media and thirdly optimized the user experience. However, the use of new technologies should be moderate, and the combination of actual and actual use should leave a real space when using new technologies. For example, the use of VR technology in children's books has a problem of whether it hurts the eyes. Now that the university’s myopia rate reaches 87%, I think it should be moderate. I hope new technologies can be used to improve learning and health.
Zhang Li: I agree with the general point of Lang. At the same time, I think that the paper media can never be replaced. Can AR and books protect children's eyes, and at the same time, will children make themselves as addicted to playing games? All these problems must be solved.
Li Xiangyang: I hope everyone will pay attention to the combination of VR/AR technology and teaching materials. For example, the book “Entering Yuanmingyuan†is very suitable for enriching these technologies.
Liu Juan: Art books such as textbooks, albums, picture books, I look forward to VR / AR technology can bring more inspiration to the artist, a perfect interpretation of their creativity, while allowing the author to interact through a more profound experience of the meaning of the book,
Luo Furong: VR/AR technology works well in the field of decoration and construction.
In the round table discussion, the ideological collision between VR experts and traditional industry experts gave us a deeper understanding of the application of VR/AR technology in the traditional paper media direction. Through the appearance of something that makes everyone refreshed, one or several things that can truly land in the industry, have commercial prospects, and can be promoted are the most valuable places in this competition.
At this point, the opening ceremony was successfully concluded, but the VR/AR Paper Book Innovation Competition was formally launched. Developers can click here to sign up or scan the QR code below to register for the competition.
(http://vrchinajam2017.moduovr.com/#/vrchina/home?_k=hb4685)
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